1. Web_Design_And : Part I
Batch File Compare - Automate Routine Jobs
Anatomy of a Batch File. A batch file contains a sequence of commands for a computer OS.
Batch files are called so due to their ability to batch or bundle commands together in a
single file which otherwise would have to be executed individually. Batch files are typically
created for command sequences for which the user may have repeated needs. Common
uses of batch files are for deleting a series of files, running utilities and moving files. Once a
batch file is executed it's read by a shell program which executes it line by line. A batch file
is something similar to a shell script in UNIX like OS's .Batch files are intelligent enough to
make decisions and performs operations only if a certain conditions exist or don't exist.
Certain batch files are known to execute commands that are not available under DOS.
The commonly used batch file is AUTOEXE.bat which is a simple boot file which loads
every time MS DOS starts and contains a list of commands used to run programs on MS
DOS. The most apt comparison would be with a desktop shortcut in windows which runs
programs. Though out dated, batch files are still used by system administrators to automate
routine processes. Even though batch files support basic program flow commands such as
IF and GOTO they are un-suited for general purpose programming. With a single command
batch files can launch a program in the desired configuration as well as start an associated
program such as a word processor to start once the main program is running. Sophisticated
batch files exists which are capable of loading a part of program into upper
memory/expandable memory thus freeing up conventional memory for utilities to run.
Practice ground for juvenile virus writers. Batch files have become a script kiddie favorite
due to their simple syntax and low amount of programming knowledge required. Laughed
upon by the advanced virus writers for their simplicity, batch file virus can cause massive
damage very rapidly. Fortunately batch file viruses don't spread unless copied into another
computer.
Batch File Comparing. File Comparing is the automated comparing of files or folders which
are there in a file system. The commonly used file comparing programs are diff and cmf. Dff
files displays the changes made per line and nowadays they have developed to include
binary files. File comparison tools works by finding the Longest Common Sub Sequence
(LCS).What LCS essentially does is it tries to find a new sequence from two sets of items
such a way that the new sequence can be obtained by deleting certain items from the two
older sets.
Certain other programs use the Longest Increasing sub sequence to differentiate between
two files. File comparing softwares like Active file compare, Win Merge and Meld allows
comparing, merging and synchronizing files. Active File compare has a built in File manager
whereby you can compare two folders, copy files or load files for further work. WinMerge
has a flexible editor with syntax highlighting, line numbers and word wrap.

2. Hiring a web designer to come up with the custom solution that you need can set you back
a few thousand bucks. But you can do the whole thing yourself and make it drag and drop
simple for mere pennies with a tool like Breezy Websites. See http://breezywebsites.com
for details!
WEB_DESIGN_AND : End of Part I
Web_Design_And : Part II
3 Steps To Your First Small Business Website
When planning your first small business website, there are three essential questions you
should ask yourself:
<ol>
<li>Who is your target audience?</li>
<li>How will your target audience find you?</li>
<li>How will you convert your visitors into sales?</li>
</ol>
These questions sound obvious, but it's amazing how many people don't bother...and then
moan that "our website doesn't bring us any business".
<b>1) Who is your target audience?</b>
Give a great deal of thought to your target market. Who do you want to attract to your
website? Why? The answer to that is more than likely to sell them something - a product, a
service, or an idea perhaps.
Claiming that your market is anyone and everyone is far too vague, and your website will
lack focus, and fail to maximise its potential. Ideally you should be aiming to create a niche.
<b>2) How will they find you?</b>
Creating a niche will also help you with the search engines, and drive hot leads to your site.
Consider what keywords your target market might type into a search engine to find you.
Actually do the searches yourself. Who comes up in the top 30? Because that's where you
need to be. Are your competitors there? Look at their sites. Do they work? How can you
improve on them? Identify something unique about your business that sets it apart from the
rest.
Those keywords - or keyphrases to be more accurate - need to be incorporated into your

3. pages of your site - in the page titles, in the headings, and in the internal links.
Be specific with your keyphrases. They will be less competitive than the more general single
word searches, and will more accurately target your market. You may have to localise or
specialise to get in that top 30 - and the top 30 is where you need to be to drive traffic to
your site. As I am sure you are aware from your own experience, if you haven't found what
you are looking for in the first 3 results pages, you look elsewhere.
The key to achieving high search engine rankings is building inbound links to your web
pages - that is pages on external websites that link to pages on your site. Crucially this link
acquisition should be a natural growth - where inbound link count increases at a gradual
pace. The pages that link to yours should be relevant, on-topic and ideally contain the
same keywords - especially in the linking text. Search engines rank pages based upon their
reputation - your ranking will be determined by what other (preferably high ranking) pages
say about your page.
<b>3) How will you convert your visitors into sales?</b>
Don't just tell them what you do or sell. Tell them why they want it (yes, want - not need).
Offer incentives, freebies, discounts - anything to get that dialogue started.
Current research indicates that the human brain makes a judgment about a web page within
a twentieth of a second! That doesn't leave you very long to make an impression. So, make
sure that you have your Unique Selling Point (USP) clearly visible on your home page - and
preferably prominent on every one of your other pages. After all, it's not a given that the
home page will be the first page that the visitor sees, particularly if they have found you via
a search engine.
Then make sure that you list your bullet-pointed guarantees. Visitors have to understand
why you are different from the rest, and why they should deal with you and not your
competitors. And as we've discovered, they have to understand this pretty much instantly.
Lastly, make sure that your site has a funnel-like structure. Identify your important pages -
usually the "call to action" or purchase pages - and make sure all roads lead to those
pages. Your internal links - like their external equivalents - should describe the target page.
If you sell blue widgets, don't call your products page "Products", call it "blue widgets", and
make sure that the links pointing at this page also say "blue widgets". This will not only help
the search engines identify and rank the most important pages in your site, it will also lead
your visitor to that all important conversion.
Hiring a web designer to come up with the custom solution that you need can set you back
a few thousand bucks. But you can do the whole thing yourself and make it drag and drop
simple for mere pennies with a tool like Breezy Websites. See http://breezywebsites.com
for details!
WEB_DESIGN_AND : End of Part II

4. Web_Design_And : Part III
3 Steps To Your First Small Business Website
When planning your first small business website, there are three essential questions you
should ask yourself:
<ol>
<li>Who is your target audience?</li>
<li>How will your target audience find you?</li>
<li>How will you convert your visitors into sales?</li>
</ol>
These questions sound obvious, but it's amazing how many people don't bother...and then
moan that "our website doesn't bring us any business".
<b>1) Who is your target audience?</b>
Give a great deal of thought to your target market. Who do you want to attract to your
website? Why? The answer to that is more than likely to sell them something - a product, a
service, or an idea perhaps.
Claiming that your market is anyone and everyone is far too vague, and your website will
lack focus, and fail to maximise its potential. Ideally you should be aiming to create a niche.
<b>2) How will they find you?</b>
Creating a niche will also help you with the search engines, and drive hot leads to your site.
Consider what keywords your target market might type into a search engine to find you.
Actually do the searches yourself. Who comes up in the top 30? Because that's where you
need to be. Are your competitors there? Look at their sites. Do they work? How can you
improve on them? Identify something unique about your business that sets it apart from the
rest.
Those keywords - or keyphrases to be more accurate - need to be incorporated into your
pages of your site - in the page titles, in the headings, and in the internal links.
Be specific with your keyphrases. They will be less competitive than the more general single
word searches, and will more accurately target your market. You may have to localise or
specialise to get in that top 30 - and the top 30 is where you need to be to drive traffic to
your site. As I am sure you are aware from your own experience, if you haven't found what
you are looking for in the first 3 results pages, you look elsewhere.
The key to achieving high search engine rankings is building inbound links to your web

5. pages - that is pages on external websites that link to pages on your site. Crucially this link
acquisition should be a natural growth - where inbound link count increases at a gradual
pace. The pages that link to yours should be relevant, on-topic and ideally contain the
same keywords - especially in the linking text. Search engines rank pages based upon their
reputation - your ranking will be determined by what other (preferably high ranking) pages
say about your page.
<b>3) How will you convert your visitors into sales?</b>
Don't just tell them what you do or sell. Tell them why they want it (yes, want - not need).
Offer incentives, freebies, discounts - anything to get that dialogue started.
Current research indicates that the human brain makes a judgment about a web page within
a twentieth of a second! That doesn't leave you very long to make an impression. So, make
sure that you have your Unique Selling Point (USP) clearly visible on your home page - and
preferably prominent on every one of your other pages. After all, it's not a given that the
home page will be the first page that the visitor sees, particularly if they have found you via
a search engine.
Then make sure that you list your bullet-pointed guarantees. Visitors have to understand
why you are different from the rest, and why they should deal with you and not your
competitors. And as we've discovered, they have to understand this pretty much instantly.
Lastly, make sure that your site has a funnel-like structure. Identify your important pages -
usually the "call to action" or purchase pages - and make sure all roads lead to those
pages. Your internal links - like their external equivalents - should describe the target page.
If you sell blue widgets, don't call your products page "Products", call it "blue widgets", and
make sure that the links pointing at this page also say "blue widgets". This will not only help
the search engines identify and rank the most important pages in your site, it will also lead
your visitor to that all important conversion.
Hiring a web designer to come up with the custom solution that you need can set you back
a few thousand bucks. But you can do the whole thing yourself and make it drag and drop
simple for mere pennies with a tool like Breezy Websites. See http://breezywebsites.com
for details!
WEB_DESIGN_AND : End of Part III

6. pages - that is pages on external websites that link to pages on your site. Crucially this link
acquisition should be a natural growth - where inbound link count increases at a gradual
pace. The pages that link to yours should be relevant, on-topic and ideally contain the
same keywords - especially in the linking text. Search engines rank pages based upon their
reputation - your ranking will be determined by what other (preferably high ranking) pages
say about your page.
<b>3) How will you convert your visitors into sales?</b>
Don't just tell them what you do or sell. Tell them why they want it (yes, want - not need).
Offer incentives, freebies, discounts - anything to get that dialogue started.
Current research indicates that the human brain makes a judgment about a web page within
a twentieth of a second! That doesn't leave you very long to make an impression. So, make
sure that you have your Unique Selling Point (USP) clearly visible on your home page - and
preferably prominent on every one of your other pages. After all, it's not a given that the
home page will be the first page that the visitor sees, particularly if they have found you via
a search engine.
Then make sure that you list your bullet-pointed guarantees. Visitors have to understand
why you are different from the rest, and why they should deal with you and not your
competitors. And as we've discovered, they have to understand this pretty much instantly.
Lastly, make sure that your site has a funnel-like structure. Identify your important pages -
usually the "call to action" or purchase pages - and make sure all roads lead to those
pages. Your internal links - like their external equivalents - should describe the target page.
If you sell blue widgets, don't call your products page "Products", call it "blue widgets", and
make sure that the links pointing at this page also say "blue widgets". This will not only help
the search engines identify and rank the most important pages in your site, it will also lead
your visitor to that all important conversion.
Hiring a web designer to come up with the custom solution that you need can set you back
a few thousand bucks. But you can do the whole thing yourself and make it drag and drop
simple for mere pennies with a tool like Breezy Websites. See http://breezywebsites.com
for details!
WEB_DESIGN_AND : End of Part III