Products May Die But Brnad Dont

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PRESENTATION MADE ON JANUARY ISSUE OF MARKETING MASTERMIND

Business

“ THIS PRESENTATION IS MADE AFTER READING MARKETING MASTERMIND” JANUARY ISSUE Z 06/08/09

PRODUCTS MAY DIE BUT BRANDS DON’T ,[object Object],06/08/09

INTRODUCTION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],06/08/09

Cont……….. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],06/08/09

Continuous change in brands ,[object Object],[object Object],06/08/09

Provide strong customer experience ,[object Object],[object Object],[object Object],[object Object],06/08/09

DEVELOP A DISTINC IDENTITY ,[object Object],[object Object],06/08/09

Avoid myth marketing ,[object Object],[object Object],06/08/09

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Market Segmentation is a process of dividing the market of potential customers into different groups and segments on the basis of certain characteristics. Basis of Market Segmentation Requirements for Effective Segmentation Evaluating Market Segments Segment Attractiveness Targeting is the selection of the target Market/ individuals we want to win over for a particular product/ service. Choosing a Targeting Strategy Positioning is the act of designing the company’s offering and image to occupy a distinctive place in the target market’s mind Importance of customer mind

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Presented October 11, 2018 in Helsinki Finland at 'Business Finland' Ecom-Growth Conference In a market where it’s hard to know what’s real… Authenticity is everything, now more than ever.  Gaining consumer trust is integral to creating a compelling experience, especially with the evolving needs and expectations of today’s shopper. This presentation provides an overview of tactics and strategies for how to create authentic connections with shoppers and develop trust in a market where loyalty is hard to come by.

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1. Evangelism. Customers who love your product will sell more than your sales team. 2. Transparency is everything. The more customers know about who they are buying from, the more likely they will return. 3. Listening. Social media has created a dialogue between brands and consumers. 4. Empathy. Show your customers that you really care about their feedback by responding and apologizing when necessary. 5. Messaging. Learning how to speak the same language and tone as your customers is worth its weight in gold. 6. Benchmarking. Measuring success which is gauged through your customer's happiness is the only real goal. 7. Timing. Timing is everything, especially in business. Seasonality of purchasing, issues with store hours, etc. 8. Happiness. Gaining tangible approval through the success of your business and the sharing of happiness to your customers. Learn more at ReviewTrackers.com

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