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In this presentation we look at how gamification, the use of behavioural psychology, game design and mechanics, might positively affect the UK's growing exotic pet trade. Today 9 million reptiles are kept as household pets in Britain. A large proportion of reptiles imported and sold in the UK are taken from the wild. Animals needlessly suffer and die in transit. Those animals who survive the journey to the pet store often find themselves sold to people completely unequipped to care for them. Many pet stores make no attempt to educate their staff about animal welfare issues, and do little or nothing to ensure the animals they sell go to good homes. Many exotic species need extra-special care, and some can prove dangerous. This presentation contains a number of ideas as to how games can be used to educate consumers and those working in the pet trade about exotics, animal welfare and conservation. The games would also provide a platform for animal welfare and conservation groups to recruit volunteers and raise donations.