1. adestra.com
Email marketing technology for agencies
and growing brands
Louise Godfrey
16th July 2014

2. adestra.com
About me
• Joined Adestra in 2012
• Held various new business and marketing roles for UK
and global B2B brands
• Helped a variety of international organisations realize
their marketing goals using Adestra’s proven email and
digital solutions

3. adestra.com
About Adestra
“They are friendly and welcoming
and most importantly have
invested in making our email
marketing as good as it can
possibly be. Since switching to
Adestra, our campaign results have
improved and we feel that we can
be more creative with our design
and expectations as we know we
have full support from a team that
cares.”

4. adestra.com
Feature-Rich Marketing Platform
• Ensure quality control for your clients’ email marketing campaigns with our unique
approval system
• Fully scalable account structure: become a reseller, a fully managed broadcaster or a
combination of the two!
• Save time creating email campaigns with our easy-to-use email editors & system
campaigns
• Unique user configuration
• Integrate your clients’ data and website systems

5. adestra.com
Unique Platform Structure
• All your clients’ marketing activity exists in
one MessageFocus account
• Easily separate data tables and
unsubscribe handling for all your different
clients
• User permissions allow you to assign
account access to different members of
your team, depending on the client
accounts they handle.

6. adestra.com
Unique Platform Structure

7. adestra.com
Approval System
• Ensure maximum quality control for your
clients’ campaigns with our unique approval
system
• Send an approval copy of your email to key
campaign stakeholders, even non
MessageFocus users
• They can approve or reject the email and
provide amendment suggestions
• See the full audit trail of approval responses
in your MessageFocus account

8. adestra.com
Approval System

9. adestra.com
Dashboard Reporting Suite
• Demonstrate ROMI and share campaign results with key stakeholders
• Reporting is split into separate brand divisions meaning you’ll see the results for all your
clients on an individual level
• The user friendly, visual dashboard reports in MessageFocus are perfect for your
organization’s CMO and your MessageFocus users.
• Benchmark performance at industry, account, client and communication level.

10. adestra.com
Dashboard Reporting Suite
Email Client Detection Report

11. adestra.com
Dashboard Reporting Suite
Geo Tracking Report

12. adestra.com
Saved Reports
Dashboard Reporting Suite

13. adestra.com
Experience Proven Digital Marketing Services
• Free testing account for anyone who
would like access
• Demonstrations tailored to your
needs
• Flexible pricing model to suit your
organization’s digital marketing goals
• Technical managers to assist with
integrations and client setup

14. adestra.com
Case Studies
• Costa Coffee via Karmarama: http://www.adestra.com/email-
design-best-practice-costa-coffee/
• Weird Fish via To Infinity: http://www.adestra.com/sales-success-
story-weird-fish/
• Evans Cycles via More2: http://www.adestra.com/april-2013-evans-
cycles-rides-ahead-pack-50-uplift-sales/

15. adestra.com
Chat to me and find out how Adestra will help
you realize results for your clients’
email marketing
Alternatively, contact us:
01865 242 425
louise.godfrey@adestra.com
adestra.com
Thank You