Blumler and Katz's Uses and Gratifications Theory proposes that people use media for different reasons, such as to be informed, identify with characters, be entertained, have social interaction, and escape daily life. This part of a Kerrang magazine section meets two parts of the theory by informing and educating readers about the world of music and bands, and providing talking points for social interaction about articles in the magazine.

1. Blumler and Katz Uses and Gratifications
theory
We use media...
•To be INFORMED and EDUCATED about the
world
•To IDENTIFY personally with characters to
learn about ourselves
•To be ENTERTAINED by a range of well-constructed
texts
•As a talking point for SOCIAL INTERACTION
•To ESCAPE from the daily grind into other
worlds / situations

2. Blumler and Katz’s Uses and Gratifications
Theory suggests that people use media for
different reasons.
This part of Kerrang magazine meets two parts
of the theory- To be informed and educated
about the world and to act as a talking point
for social interaction.
The section allows the reader to be educated
about the world by learning about new bands
and recent gigs. It also acts as a point for social
interaction as people may discuss not just this
but other articles in the magazine.
This section of the magazine fits in well with
my own music magazine as I may include a gig
guide and/or reviews in my magazine.