2. PG TIPS SETTINGS
• The background setting for the pg tips advert I was looking at was a kitchen I think it was
trying to show you that it is in a familler place.
• Pg tips why trying to show that their brand is comforting and relexition for people who
drink it
3. PG TIPS PROBS
• For their advert that they did they used there own teg bags as probs and also used the
sock monkey as the main character for all of there adverts the also used a donkey to
show about the rain forest alliance
4. PG TIPS COSTUME
• The t-shirt on the monkey is trying to make it look comical but there was a t-shirt made
before that which said ‘fankie said relax’’
• The donkey is showing about the third world countrey
5. PG TIPS MOVEMENT
• At the start of the advert the donkey was nibbling on the sock monkeys head but when it
got to the end the monkey turned round to the donkey and was acusing him of ruining the
whole inter adverts just because of he was eatting its head
6. PG TIPS CAMERA WORK / FRAMING
• They used a mid shot frame mostly through the ad but at one point they done a close shot
to the tea box to show that they are in alliance with the rain forest
7. PG TIPS ANGLES
• For all of the advert it was a front on angle I think they shot it at this angle because the
monkey was just talking to use no else
