2. Method Definition Advantage Disadvantage
Primary
Primary research is the
research you generate by
asking questions, conducting
trials and collating results.
Focuses on both qualitative
and quantitative issues
Compared to secondary
research, primary data may
be very expensive. Costs can
be incurred in producing the
paper for questionnaires or
the equipment for an
experiment of some thing like
that.
Secondary
Secondary research is based
on the findings from other
people's research. It involves
the gathering of the results of
other's research from books,
reports or the Internet.
Someone else has already
collected the data, huge
savings in time
It may not answer the
researcher’s specific research
questions or contain specific
information that the
researcher would like to have
Quantitative
Quantitative research is used
to measure the problem by
way of creating statistical data
or data that can be
transformed into useable
figures.
Easier to compile the data
onto a chart or graph because
of the numbers that are made
available
More costly than using
qualitative research.
Qualitative
Qualitative research on the
other hand is more concerned
with opinions and feelings.
The data does not necessarily
end up as a set of numbers
that can be analysed. It looks
at the total picture rather
than the separate
components.
With qualitative research it
will be easier to gain a better
understanding of the target
audience market because the
types of questions that are
asked
It's not a research method
that allows for statistical data
but that can easily be
overcome by adding in
another research method
3. Research Methods
For my unit 18 project I needed to research certain
subjects. First I used the power of the internet for my
secondary research to find thing such as : finding out a
name for my product that is suitable and without running
into any copyright issues ; secondly any new flavours or
any new flavour combinations that we could incorporate
into the chewing gum to make it stand out with all the
competition out there.The internet also helped to decide
where to put my advertisements such as a bus, magazine
or a TV ad.
4. For unit 18 I had to research many things. So
remembering all the information and websites was quite
hard, so collating it all was key. First all the useful
websites I wrote down on a piece of scrap paper so I
wouldn’t forget them. Secondly I saved pictures and
photos of existing chewing gum brands and flavours to
build a wider knowledge of what has already been created
and what hasn’t been done, to make the our gum the best
it can be!
Collating and storing information
5. First I would use primary research to create as survey or a
questionnaire about what people like about realityTV
shows and why they like them.This may be quite a long
survey that people would not really like to do in their
spare time so I would ask friends and family members to
fill it out. Further more I would use the results from the
primary research to make Quantitative data that I would
turn into a graph or a table. Lastly the use of the internet
in secondary research would help me see what are the
most viewed TV reality shows and why they are. So I can
bear that in mind when thinking of what the new series is
going to be about.
Why I might use the four methods irl
