W pin hindi

WordPress
Kuldeep Chand
If you are interested in building a Website or Blog from scratch
without writing a Single Line of Code, than this EBook is for
you, because building a Website is not as typical as Uploading,
Managing and Maintaining it and this EBook will help you to not
only build your Website Fast without writing any code but also
about:
1. How to select right Domain Name?
2. How to buy Domain Name for your Website?
3. Where to buy your Domain Name?
4. How to select right Hosting Provider?
5. How to buy Web Host?
6. How to attach your Domain Name with your Web Host?
7. How to build your Website using WordPress Framework?
8. How to Upload your Website on Web Server?
9. How to Setup Webmaseters Tools, FeedBurner and
Google Analytics with your Website to Track and Monitor the
Progress of your Website.
10. etc…
It means, this eBook is not only on creating a Website but is for
“Creating a Running Website Step by Step” with absolutely
begginers point of view. So, if you don’t know anything about
Web Development, it doesn’t matters. You can create your own
Website on your OWN.
BccFalna.com
097994-55505

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www.BccFalna.com
WordPress in Hindi
Build a Running Website Step by Step
How to Create Running Website/Blog with
WordPress
Step by Step Tutorial
Kuldeep Chand
BetaLab Computer Center
Falna

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WordPress in Hindi
Advance WordPress in HINDI
Copyright © 2014 by Kuldeep Chand
All rights reserved. No part of this work may be reproduced or transmitted in any form
or by any means, electronic or mechanical, including photocopying, recording, or by
any information storage or retrieval system, without the prior written permission of the
copyright owner and the publisher.
Trademarked names may appear in this book. Rather than use a trademark symbol
with every occurrence of a trademarked name, we use the names only in an editorial
fashion and to the benefit of the trademark owner, with no intention of infringement of
the trademark.
Lead Editor: Kuldeep Chand
Distributed to the book trade worldwide by BetaLab Computer Center, Behind of
Vidhya Jyoti School, Falna Station Dist. Pali (Raj.) Pin 306116
e-mail bccfalna@gmail.com,
or
visit http://www.bccfalna.com.
For information on translations, please contact BetaLab Computer Center, Behind of
Vidhya Jyoti School, Falna Station Dist. Pali (Raj.) Pin 306116
Phone 097994-55505
The information in this book is distributed on an “as is” basis, without warranty.
Although every precaution has been taken in the preparation of this work, the author
shall not have any liability to any person or entity with respect to any loss or damage
caused or alleged to be caused directly or indirectly by the information contained in
this book.

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WordPress in Hindi
This book is dedicated to those who really wants to build a
Running Website
Step by Step

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WordPress in Hindi
Index
of
contents

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WordPress in Hindi
Table of Contents
The Web – Fundamentals.....................................................................9
Basics of Web and Internet – The Biggest Ad Medium ........................................ 10
Various Ways to Earn Online ............................................................................... 13
PPC Advertising Networks ............................................................................... 13
CPM Advertising Networks............................................................................... 15
Direct Banner Advertising................................................................................. 16
Affiliate Marketing............................................................................................. 16
Sponsored Reviews ......................................................................................... 17
Product – Everything that can be sold.................................................................. 18
First Priority to Create Own Product/Service........................................................ 20
Information Product – The Best Product for Online Income.................................. 22
Identify the Website Theme Content .................................................................... 27
Digital Product – Another Best Product for Online Income ................................... 31
Website – The Basic Requirements...................................................34
Domain Name – The Brand or Identity of Website ............................................... 38
Easy to Memorize............................................................................................. 39
Theme Content Related ................................................................................... 40
First Priority to .com ......................................................................................... 44
Easy to Say and Spell ...................................................................................... 46
Ignore Singular and Plural Versions ................................................................. 46
Avoid Numbers and Hyphen............................................................................. 47
Web Host – The Web Space Provider for Website............................................... 48
Types of Web Hosting ...................................................................................... 49
Web Hosting Provider Selection....................................................................... 53
Cheap is Always Problematic ........................................................................... 58
My Recommendation ....................................................................................... 64
How to Purchase Domain Name and Business Hosting Plan............................... 70
Associating Domain with Host Manually............................................................... 84
cPanel – The Basic Understanding ...................................................................... 92
Stats Management with cPanel ........................................................................ 95
Preferences Management with cPanel ............................................................. 97
Mail Management with cPanel.......................................................................... 99
Files Management with cPanel....................................................................... 121
Logs Management with cPanel....................................................................... 138
Security Management with cPanel ................................................................. 144
Domains Management with cPanel ................................................................ 150
Databases Management with cPanel ............................................................. 159
Softaculous Apps Installer.............................................................................. 166

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WordPress – The Management........................................................175
How WordPress Works...................................................................................... 175
WordPress Installation Manually........................................................................ 179
WordPress Dashboard....................................................................................... 188
WordPress Look and Feel Setup ....................................................................... 195
Working with Theme....................................................................................... 195
Working with Widgets..................................................................................... 200
Working with Menu......................................................................................... 203
Working with Header...................................................................................... 211
Working with Editor ........................................................................................ 214
WordPress Settings Customization.................................................................... 215
Working with General..................................................................................... 216
Working with Writing....................................................................................... 219
Working with Reading .................................................................................... 229
Working with Discussion................................................................................. 235
Working with Media........................................................................................ 239
Working with Permalinks ................................................................................ 240
WordPress User Management........................................................................... 243
WordPress Plugins Management....................................................................... 246
WordPress Tools Panel ..................................................................................... 254
WordPress – Content Development ................................................259
WordPress – The Page, Post and Custom Post Type........................................ 259
WordPress Posts ............................................................................................... 262
WordPress Category and Tags ...................................................................... 291
WordPress Categories Management.............................................................. 298
WordPress Tags Management....................................................................... 299
WordPress Pages.............................................................................................. 300
WordPress Media .............................................................................................. 303
WordPress Comments....................................................................................... 307
Web Masters Tools – Your Website in eyes of Google .................310
Bing Webmaster Tools....................................................................................... 332
FeedBurner – Free RSS Feeds and Email Subscription................340
Feed Creation.................................................................................................... 341
Feed Analyze Tab.............................................................................................. 350
Feed Optimize Tab ............................................................................................ 354
Feed Publicize Tab ............................................................................................ 361
Feed Troubleshootize Tab ................................................................................. 377

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Feed Management............................................................................................. 377
Google Analytics – Capture the Gems of your Website................383
Dashboard Panel ............................................................................................... 393
Real-Time Panel ................................................................................................ 394
Shortcuts Panel ................................................................................................. 398
Audience Panel.................................................................................................. 400
Acquisition Panel ............................................................................................... 404
Behavior Panel .................................................................................................. 410
Last but not Least – There is more… ..............................................418

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The Web
Fundamentals

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WordPress in Hindi
The Web – Fundamentals
Web dks lkekU;r% vU; “kCnksa esa WWW ;kuh World Wide Web Hkh dgk tkrk gS vkSj ge bls
nqfu;ka dh ,d lcls cMh Library dh rjg eku ldrs gSa] ftlesa gj Website/Blog ,d Book ds
leku gS vkSj bl Book esa fofHkUu izdkj dh tkudkfj;ksa ls ;qDr cgqr lkjs Pages gSa] ftUgsa
Webpages ds uke ls tkuk tkrk gSaA
ysfdu Website/Blog ds Webpages gekjh Physical Book dh rjg Static ugha gksrs] ftUgsa i<us
ds vykok gekjs ikl vkSj dqN Hkh djus ds fy, ugha gksrk] cfYd ;s Interactive gksrs gSa] ftldh
otg ls vyx&vyx rjg ds Inputs ds fy, Dynamically vyx&vyx rjg ds Outputs
Generate gksrs gSaA
Web Sites ds Pages esa gesa tks Content fn[kkbZ nsrs gSa] os okLro esa Electronic Content gksrs
gSa] tks fd vkil esa fdlh vU; Document ;k Resource tSls fd Text File, Image File,
Video File vkfn ds lkFk Linked jgrs gSaA bl izdkj ds Electronic Texts dks Web dh Hkk’kk esa
Hypertext ds uke ls tkuk tkrk gS] ftu ij Click djds ge ,d Electronic Document ;kuh
Web Page ls fdlh nwljs Web Page ij Navigate dj ldrs gSaA
Website o Blog ds :i esa ge fdlh Websites dks Hkh ge nks Hkkxksa esa ckaV dj ns[k ldrs gSa]
tgka Website ,sls Static Content dks Represent djrk gS] tks fd cgqr de Change gksrs gSa]
tcfd Blog ,sls Content dks Represent djrk gS] ftlds Content cgqr T;knk Change gksrs gSaA
mnkgj.k ds fy, fdlh Author ds Bio-Data dks Represent djus ds fy, gesa Webpage
Create djuk gksrk gS] D;ksafd fdlh Author dk Bio-Data cgqr de Change gksrk gSA ysfdu
fdlh News Related Content dks ,d Blog ds :i esa Specify djuk T;knk csgrj jgrk gS]
D;ksafd tSls gh ubZ News vkrh gS] iqjkuh News de Relevant gks tkrh gSA
WordPress tSls CMS (Content Management System) esa Blog Post o Website Page
dks T;knk csgrj rjhds ls Describe fd;k x;k gSA tgka Page ,sls Content dks Represent djrs
gSa] tks cgqr de Change gksrs gSa] tcfd Post ds :i esa mu Contents dks Create fd;k tkrk
gS] tks cgqr T;knk rsth ls Change gks tkrs gSaA
vU; “kCnksa esa dgsa rks Website Page, Time Dependent ugha gksrs] tcfd Blog Posts, Time
Dependent gksrs gSaA
gkykafd rduhdh :i ls ns[kk tk,] rks Webpage o Blog Posts nksuksa dks HTML, CSS,
JavaScript, jQuery tSlh leku Technologies dks Use djrs gq, gh Create fd;k tkrk gS]
blfy, ,d izdkj ls Blog o Website nksuksa ,d gh pht ds nks vyx uke gSa] tks nks vyx rjg
ds Content dks Represent djrs gSaA

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Basics of Web and Internet – The Biggest Ad Medium
loky ;s gS fd Websites dh mi;ksfxrk D;k gS vkSj D;ksa orZeku le; esa lcdqN Online gksrk
tk jgk gS ysfdu Websites dh mi;ksfxrk dks Bhd ls le>us ds fy, gesa lcls igys Internet
dks le>uk gksxk fd vkf[kj Internet D;k gS vkSj yksx bls D;ksa mi;ksx esa ysrs gSaA
fdlh Hkh Business dh lQyrk o fodkl blh ckr ij fuHkZj gksrk gS fd mlds Products fdrus
T;knk Customers }kjk mi;ksx esa fy, tkrs gSa vkSj vius Products dks T;knk ls T;knk
Customers rd igqapkus ds fy, ,d Businessman ds :i esa ge fofHkUu rjhdksa dk iz;ksx djrs
gSa] ftuesa ls Advertisement ,d lcls T;knk Use fd;k tkus okyk o lcls ljy rjhdk gSA
;fn ljy “kCnksa esa dgsa rks Radio, TV, New Papers vkfn dh rjg gh Internet Hkh ,d izdkj
dk Advertising ek/;e gS] ftldk iz;ksx djds ,d Businessman ds :i esa ge gekjs
Products dh Advertising dj ldrs gSa vkSj vius Product dks vkSj T;knk ls T;knk yksxksa rd
igaqpkrs gq, vius Business dh vkSj T;knk rjDdh dj ldrs gSaA
orZeku le; esa ;fn ge ;s dgsa fd Internet nqfu;ka dk lcls T;knk mi;ksx esa fy;k tkus okyk
Advertising ek/;e gS] rks xyr ugha gksxk D;ksafd Mobile, Tablet PCs, Computers vkfn ds
ek/;e ls orZeku le; esa yxHkx gj O;fDr dh igqap esa ;fn dksbZ Advertising Medium gS] rks
og Internet gh gS vkSj Internet ij ge tks dqN ns[krs] i<rs ;k lqurs gSa] og lcdqN gesa
Webpage ds Collection ;kuh ,d Website ds :i esa gh izkIr gksrk gSA
Internet dh lcls cMh fo”ks’krk ;gh gS fd ;s Interactive rjhds ls ,d Two-Way
Communication Provide djus okyk Advertising Medium gS] ftlesa u dsoy Businessman
cfYd Customer Hkh leku :i ls Interact dj ldrk gSA
;kuh ;fn ge Radio, TV ;k Newspaper dh ckr djsa] rks ;s gesa tks Information Provide djrs
gSa] ml ij ,d User ds :i esa gekjk dksbZ Control ugha gksrkA vr% Radio ij tks Song ctrk gS
;k TV ij tks News gesa fn[kkbZ nsrk gS] mls ,d User ds :i esa ge Change ugha dj ldrs] u
gh mlesa Participate dj ldrs gSaA
ysfdu Internet ds ek/;e ls User ds fy, tks Content Develop o Deploy fd;k tkrk gS] mls
Websites ds ek/e; ls Programmatically Interactive cuk;k tk ldrk gS] ftldh otg ls
Internet fdlh Hkh vU; Advertising Medium dh rqyuk esa T;knk Useful cu tkrk gS] D;ksafd
Internet User dks T;knk csgrj User Experience iznku djrk gSA
Internet ds Famous gksus dk ,d vkSj dkj.k ;s Hkh gS fd ;s lkekU; O;fDr dh igqap esa gS vkSj
cgqr gh de Investment ds lkFk Long Term Income izkIr djus ds fy, bls dksbZ Hkh O;fDr
mi;ksx esa ys ldrk gSA
tcfd blds LFkku ij ;fn ge Radio, TV, Newspaper, Hording vkfn vU; Advertising
Medias dks Use djuk pkgsa] rks ,d Single Time Advertisement ds fy, Hkh gesa gtkjksa :i,

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[kpZ djus iMrs gSa] ftruk ,d Website dks lky Hkj Maintain djus ds fy, Hkh ugha djuk
iMrkA
mnkgj.k ds fy, gekjh Website BccFalna.com ,d ,slh Website gS] ftl ij Hindi Hkk’kk esa
Computer Programming o Development Related EBooks Sell dh tkrh gSA bl Website
ds ek/;e ls geus bu Hindi EBooks dks India esa gh ugha cfYd Nepal, US, UK o Japan esa
Hkh Sell fd;k gS] D;ksafd bu ns'kksa esa Hkh ,sls Hkkjrh; jgrs gSa] ftUgsa Hindi Hkk’kk esa Programming
Material dh t:jr gksrh gSA tcfd bl Website dks Maintain djus dk lkykuk [kpZ yxHkx
3600/- :i, lkykuk ls Hkh de gSA
;fn ge ;gh Advertisement TV ij djus dh dksf”k”k djsa rks 3600 :i, esa gesa 1 Second dh
Add Hkh ugha feysxh vFkok 3600 :i, esa ge 1 Hording Hkh ugha yxok ldrs] D;ksafd 10 ls 15
gtkj :i, lkykuk rks gesa gekjh Hording dks Advertising Spot ij yxokus ds fy, gh
uxjikfydk ;k uxj&fuxe dks nsus iMsaxsA blh rjg ls 3600 :i, esa gesa Newspaper ds
vkf[kjh Page ij Hkh bruh de txg feysxh fd ml Advertisement ij “kk;n gh fdlh dh
utj iMs] tcfd dksbZ Hkh Newspaper lkjh nqfu;ka esa Distribute ugha gksrkA
Website dks ge ,d ,slh Online Shop eku ldrs gSa] tks fd lkjh nqfu;ka esa miyC/k gS vkSj
fdlh Hkh le; Open gh jgrh gS] ftl ij dksbZ Hkh O;fDr dHkh Hkh vkSj dgha ls Hkh Shopping
dj ldrk gSA lkFk gh bl Online Shop ij gesa ,d Owner ds :i esa Anytime Available jgus
dh Hkh t:jr ugha gksrh] cfYd ,d Businessman ds :i esa ge gekjh lqfo/kkuqlkj Business
djrs gSaA gkykafd bl Online Shop dks Hkh Establish djus esa gesa yxHkx mruk gh le; yxrk
gS] ftruk ,d Offline Shop dks Establish djus esa yx ldrk gSA
bruk gh ugha] ,d Offline Shop esa ge dsoy Product ;k Service dks Sale djds gh Earning
dj ldrs gSa] ysfdu ,d Online Shop esa viuh Website ij ge dbZ rjhdksa dks Use djrs gq,
Income izkIr dj ldrs gSaA
vkidh Web Site ,d izdkj ls vkidh ,slh Shop gksrh gS] ftls vki viuh Online Earning ds
fy, mi;ksx esa ys ldrs gSaA tcfd ;fn vki ,d Developer gSa] rks vkidh Website vkids fy,
vkSj u, Projects izkIr djus esa mi;ksxh lkfcr gksrh gSA D;ksafd vki viuh Website ds ek/e; ls
mlh izdkj ls viuh Services dh Selling dj ldrs gSa] ftl izdkj ls ge BccFalna.com ij
EBooks dh Selling djrs gSaA
bruk gh ugha vki viuh Website ij vius Product o Services ds vykok vU; Companies ds
Products dks Hkh Promote dj ldrs gSa] ftlds cnys esa vkidks Commission izkIr gksrk gSA
vFkok vki vU; Companies ds fy, Website Develop djds muds Business dks Promote
djus esa mudh enn dj ldrs gSa vkSj muds fy, Website Develop djus ds cnys esa vki Lo;a
Earning izkIr dj ldrs gSaA
;kuh ;fn vkids ikl viuh Lo;a dh Website gS] rks vki dbZ rjhds Use djrs gq, Online
Income dj ldrs gSa] ftlds fy, vkidks ?kj ls ckgj fudyus dh Hkh t:jr ugha gSA D;ksafd
vkidh Website lkjh nqfu;ka esa Accessible jgrh gS] blfy, nqfu;ka dk dksbZ Hkh O;fDr vkidh

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Website rd igqap ldrk gS vkSj vki }kjk Offer dh tkus okyh Services vFkok Products dks
E-Commerce ds ek/;e ls Purchase dj ldrk gSA
vU; “kCnksa esa dgsa rks vkidh Website ,d ,slh Shop gksrh gS] tks nqfu;ka ds fdlh Hkh dksus ls
Access dh tk ldrh gS vkSj nqfu;ka ds fdlh Hkh Customer ds fy, fdlh Hkh le; Open jgrh
gSA blfy, fuf”pr :i ls vkidh Website }kjk u dsoy vki vius Local Customers rd
T;knk csgrj igqap cuk ikrs gSa cfYd vki International Customers dks Hkh Target dj ldrs gSa
vkSj Dollars, Pounds ;k Euros esa Hkh Earning dj ldrs gSa] ftudh dher Hkkjrh; :i, ls 60
ls dbZ xquk T;knk gSaA
pwafd vkidh Website ;kuh vkidk Online Store, Anytime Open jgrk gS] blfy, vkidh
Website ij vkus okyk dksbZ Hkh Customer fdlh Hkh dkj.ko”k vkidh igqap ls nwj ugha jg
ldrkA D;ksafd vki fofHkUu rjhdksa ls mls Capture dj ldrs gSa vkSj viuh lqfo/kkuqlkj mls fQj
ls Contact dj ldrs gSaA
bruk gh ugha] vki viuh Website ij vius Products/Services dh Selling djus ds fy,
fofHkUu izdkj ds Offers Place dj ldrs gSa] oks Hkh fcuk fdlh rjg dk Extra [kpZ fd, gq,]
tcfd Offline Business esa vkidks vius gj u, Offer dks Customer rd igqapkus ds fy,
fofHkUu izdkj ds Advertising Medias dks Use djuk t:jh gksrk gSA
gkykafd fdlh Hkh Business dks Establish gksus esa FkksMk le; yxrk gS vkSj ;gh ckr ,d Online
Business ds lUnHkZ esa Hkh Apply gksrh gSA ysfdu ;fn vki FkksMh Hkh esgur dj ysrs gSa vkSj bl
Online Business dks le>us ds fy, FkksMk lk Hkh le; ns nsrs gSa] rks fQj vkidks ihNs eqMdj
ns[kus dh t:jr ugha jgrh vkSj vki viuh Website ls fdruk dek ldrs gSa] ;s ckr iwjh rjg
ls vkidh esgur ij fuHkZj djrh gSA
,d mnkgj.k ds :i esa le>sa rks 18-Apr-2012 dks BccFalna.com ij igyh Ebook, Mr.
Sanjay Dubey uke ds Customer dks Sell dh xbZ FkhA gkykafd Domain Name
BccFalna.com dks 14-Cot-2009 dks Register fd;k x;k Fkk] ysfdu bl Domain ls
Professionally Ebook Selling dk dke March 2012 ls “kq: fd;k x;k Fkk vkSj ml eghus bl
Website dh Monthly Income Zero FkhA tcfd March 2012 ls vxys lky March-2013 rd
bl Website }kjk 60 gtkj :i, ls T;knk Earning fd;k tk pqdk Fkk vkSj March-2014 ds
vUr rd bl Website }kjk 1.5 ls 2 yk[k rd dh Earning gksus dk vuqeku gSA
eSa vkidks ;s lc bl fy, crk jgk gwa] rkfd vki le> ldsa fd ,d Online Business dks Hkh
Establish gksus esa dkQh le; yx ldrk gSA October 2009 esa BccFalna.com Domain
Register gksus ds ckotwn] Professionally bl Domain ls Ebook Selling djus dk Business
Establish djus dk fopkj 2012 esa vk;k] tcfd Programming Related dqN EBooks dks eSusa
2004 ls 2007 ds nkSjku cgqr igys gh fy[k fy;k Fkk] fQj Hkh esjk Online Business 2012 esa
“kq: gqvkA

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;kuh le; Online Business Establish gksus esa ugha yxk] D;ksafd 18-Apr-2012 dks esjh igyh
Ebook Sell Hkh gks xbZ Fkh] tcfd Professionally EBooks Selling ds fy, eSaus March 2012 esa
viuh Website dks Modify fd;k FkkA
;kuh EBooks Selling dk esjk Online Business rks eq>s Launch gksus ds nwljs eghus ls gh
Income nsus yxk Fkk] ysfdu esjs fnekx esa ;s fopkj vkus esa dkQh le; yx x;k fd eq>s Hindi
Hkk’kk esa fy[kh xbZ viuh EBooks dks Online Sell djuk pkfg,A
vr% t:jh ugha gS fd vkidks Hkh ,d mi;qDr Online Business Establish djus esa esjh gh rjg
(2009 ls 2012 rd) rhu lky yx tk,sa] cfYd ;fn vkids ikl ,d vPNk Idea gS] rks vki 30
ls 60 fnu esa vius Online Business dks Establish djrs gq, Online Earning “kq: dj ldrs
gSaA ysfdu tSlkfd eSaus igys dgk fd gj Business ds dqN Basics gksrs gSa] ftUgsa le>us esa le;
yxrk gS vkSj ;s ckr ,d Online Business ij Hkh iwjh rjg ls ykxw gksrh gSA
blfy, ;fn vki pkgsa] rks vki Hkh viuk Online Business Establish dj ldrs gSa vkSj blds
fy, vkidks dsoy ,d Website dh t:jr gksrh gSA D;ksafd Online World esa vkidh Website
gh vkidh Identify ;k vkidk Brand gksrk gS vkSj tc ,d ckj vkidh Identity ;k Brand dks
yksx tkuus yxrs gSa] mlds ckn vkidh Online Earning fdruh gksxh] ;s ckr dksbZ vkSj ugha
cfYd Lo;a vki r; djrs gSaA
Various Ways to Earn Online
vki viuh Website }kjk dbZ rjhdksa ls Earning dj ldrs gSaA vkidh Earning Online Hkh gks
ldrh gS vkSj Offline HkhA ;kuh vki vius fdlh Physical Product dks Online Promote djds
Offline Sell dj ldrs gSa vFkok fdlh Virtual Product dks Online Promote djds Online gh
Sell Hkh dj ldrs gSaA ysfdu blds vykok vkSj Hkh dbZ rjhds gSa] ftudk iz;ksx djrs gq, vki
viuh Website ds ek/;e ls Income izkIr dj ldrs gSaA
pfy,] tkuus dh dksf”k”k djrs gSa fd vki viuh Website }kjk fdl&fdl izdkj dk dke djrs
gq, Earning dj ldrs gSaA
PPC Advertising Networks
bl Category esa Google Adsense lcls Popular o fo”oluh; Ad-Income Sharing
Network gS] ftls Google }kjk Operate fd;k tkrk gSA blds vUrxZr vkidks Google }kjk
izkIr gksus okyh Advertisings dks viuh Website/Blog ij Place djuk gksrk gSA vkids
Webpage ds Content ds vk/kkj ij Google dk Ad-System, Most Relevant Ads dks
vkidh Website/Blog ij Insert djrk gS] tks fd vkids Webpage ij fy[ks Contents ds
Relevance gksrk gSA
tc dksbZ Visitor vkidh Website/Blog ij vkrk gS vkSj vkids Webpage ij fy[ks
Contents dks i<rs le; og Google }kjk Inserted bu Ads ij Click djrk gS] rks gj

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Click ds cnys Google vkidks dqN Amount Pay djrk gSA pwafd bl System esa vkidks gj
Ad-Click ds cnys esa dqN Amount izkIr gksrk gS] blfy, bl Advertising System dks Pay
Per Click Advertising ds uke ls tkuk tkrk gSA
;fn vki PPC ds ckjs esa ugha tkurs rks vkids fnekx esa ;s loky t:j dkSa/ksxk fd vkf[kj
Google vkidks Click ds cnys iSlk D;ksa nsrk gSA bldk tokc ;s gS fd fofHkUu dEifu;ka
vius Products dh Online Advertising djus ds fy, Google tSls Ad-Networks dks
mi;ksx esa ysrh gSa vkSj dqN Specific “Word Combinations” ;kuh Keywords [kjhnrh gSa
rFkk mu Keywords ds fy, Banner Ad, Image Ad ;k Text Ad Create djrh gSaA
fQj tc dksbZ User Google Search Engine esa mlh Word Combination ;kuh Keywords
dks Use djrs gq, Searching djrk gS] rks Search Engine ds Result Page ij Search
Results ds lkFk gh bu dEifu;ksa }kjk Create fd, x, Ads Hkh Show gksrs gSaA
ifj.kkeLo:i ;fn User bu Ads dks Click djrk gS] rks og ml dEiuh dh Website ij igqap
tkrk gS] ftlus Google ij ml Particular Keyword dks [kjhnk Fkk vkSj ml Keyword ds
fy, Ad Create fd;k FkkA
bl izdkj ls fdlh dEiuh dh Website ij fdlh Visitor dks Send djus gsrq gj Click ds
cnys esa Google ml dEiuh dks dqN Charge djrk gS] tks fd Google dk Ad-Income gksrk
gSA
;kuh Google dks Advertising dEiuh fdlh Visitor dks mldh Website ij Refer djus ds
fy, Payment djrk gS tcfd ;fn og User ml dEiuh dh Website ls dksbZ Product
[kjhnrk gS] rks ml dEiuh ds Products dh Sell c<rh gS] ftlls ml dEiuh dk Sell
Income c<rk gSA
bl izdkj ls Google dks Visitor Refer djus ds cnys dEiuh }kjk iSlk feyrk gS tcfd
dEiuh dks viuk Product Sell djus ds cnys esa User ls iSlk feyrk gSA
bl iwjh izfØ;k ds nkSjku T;knk ls T;knk yksxksa dks Advertiser dh Website ij Refer djus
ds fy, Google us Adsense uke dk ,d Program Create fd;k gS] ftlds vUrxZr ;fn
vki Register djrs gSa vkSj ;fn Google vkidk Registration Accept dj ysrk gS] rks og
vkidks dqN Codes nsrk gS] ftls vkidks viuh Website ij Place djuk gksrk gSA
vki tgka ij Hkh bl Code dks Place djrs gSa] tc User vkidh Website dks ns[krk gS] rks
User ds lkeus mlh txg ij dqN Ads fn[kkbZ nsus yxrh gSaA ifj.kkeLo:i tc vkidh
Website dks ns[kus okyk Visitor ml Ad ij Click djrk gS] rks vkidk Visitor Hkh mlh
dEiuh dh Website ij igqap tkrk gS] ftldh Ad dks Google us vkidh Website esa Insert
fd;k gSA bl Ad ij Click djus ds cnys esa Google ml Company dks dqN Charge djrk
gS vkSj ml Advertiser ls izkIr gksus okys Click Income esa ls dqN fgLlk vkidks Pay dj
nsrk gSA

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www.BccFalna.com
WordPress in Hindi
bl izdkj ls Ad-Income dk vkids o Google ds chp Sharing gks tkrk gSA ;kuh Google
vkSj vki] nksuksa gh ml Advertiser Company }kjk Ad ds cnys esa Pay fd, tkus okys
Amount dks Share djrs gSaA
pwafd] Google vius iwjs Add Income dk 10 ls 30 izfr”kr gh vkids lkFk Share djrk gS]
blfy, ;fn vki PPC Program }kjk Online Income djuk pkgrs gSa] rks T;knk ls T;knk
Click Income izkIr djus ds fy, vkidks vius Website ij T;knk ls T;knk Visitors dks
ykuk iMrk gS] ftlds fy, vki fofHkUu izdkj ds rjhds Use djrs gSaA ;kuh bl rjhds dks
Use djus ij vkidh Income iwjh rjg ls bl ckr ij fuHkZj gksrh gS fd vkidh Website
ij gj jkst fdrus yksx vkrs gSaA
;kuh ;fn dksbZ dEiuh “Cheap Host” Keyword ds fy, gj Click gsrq Google dks 10/-
:i, Pay djrk gS vkSj Google vkidks 20% Ad-Income Share nsrk gS] rks vkidh
Website ij ;fn dksbZ User ml Ad ij Click djrk gS] rks vkidks gj Click ds fy, 2/- :i,
izkIr gksrs gSaA
blfy, ;fn vki viuh Website ls PPC Program }kjk izfrfnu 200/- :i, dekuk pkgrs
gSa] rks ;s t:jh gS fd vkidh Website ij gj jkst 100 Unique Visitors bu Ads ij Click
djsaA tcfd fdlh Hkh Website dh Ads ij Click djus dh CTR ;kuh Click Through
Rate vkSlru 5% rd gksrh gSA
;kuh ;fn vkidh Website ij dqy 100 Unique Visitor vkrs gSa] rks muesa ls dsoy 5 yksx gh
,sls gksrs gSa] tks bu Ads ij Click djrs gSaA blfy, 200/- :i, izfrfnu dekus ds fy, t:jh
gS fd vkidh Website ij de ls de 2000 Unique Visitors vk,saA orZeku le; esa
fuEukuqlkj dqy 5 PPC Advertising Networks gSa] tks cgqr T;knk Popular gSa%
• Google Adsense
• Yahoo! Publisher Network (YPN)
• BidVertiser
• Chitika
• Clicksor
Bidvertiser, Chitika o Clicksor dh Ads dkQh vklkuh ls fey tkrh gS] ysfdu Google
Adsense dh Ads dkQh eqf”dy ls feyrh gS D;ksafd Google dh Policies dkQh Strict gSaA
CPM Advertising Networks
CPM (Cost Per Mile) Advertising Networks dkQh gn rd CPC Network ds leku gh
gksrs gSa] ysfdu ;gka Ad-Income dk Commission Ad-Clicks ij ugha cfYd Page Views
dh la[;k ij fuHkZj gksrk gS] tks fd 1000 Impressions dks Represent djrk gSA

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www.BccFalna.com
WordPress in Hindi
;kuh ;fn dksbZ CPM Advertising Network ;fn vkidks 2/- :i, izfr CPM Offer djrk gS]
rks bldk eryc ;s gS fd tc vkidh Website ds fofHkUu Webpages dks vkids Visitors
}kjk 1000 ckj ns[kk tk,xk] vU; “kCnksa esa dgsa rks tc vkidh Website ij 1000 ckj Ads
Display gksaxh] rc vkidks 2/- :i, izkIr gksaxsA
tcfd vki Advertisers dh Ads viuh Website ij dgka Place djrs gSa] bl ckr ij fuHkZj
djrs gq, CMP dh Rate r; gksrh gSA ;kuh ;fn vki viuh Website ds Top ij
Advertisers dh Ad Place djrs gSa] rks bu Ads dk CMP Rate vf/kd gksrk gS] tcfd ;fn
vki viuh Website ds Sidebar Bottom esa Advertisers dh Ad Place djrs gSa] rks bu Ads
dk CMP Rate de gksrk gSA dqN Most Popular CPM Advertising Networks dh List
fuEukuqlkj gS%
• Burst Media
• Value Click
• Advertising.com
• Tribal Fusion
• Right Media
Direct Banner Advertising
fiNys nksuksa izdkj ds Ad-Networks esa gesa izkIr gksus okyk Ad-Income Share iwjh rjg ls Ad-
Networks ij vk/kkfjr gksrk gSA ysfdu bl rjhds ds vUrxZr ge gekjh Website dh fofHkUu
Advertising Locations dh dher Lo;a r; dj ldrs gSa vkSj fQj mu Positions ds fy, mu
Companies ls Online Contact dj ldrs gSa] ftudh Ads dks ge fdlh Specific Position ij
Place djuk pkgrs gSaA ;fn gekjs }kjk Contact dh xbZ dEiuh viuh Ad Place djus ds fy,
rS;kj gks tkrh gS] rks ge mudh Ad Place djus ds cnys esa mUgsa viuh bPNkuqlkj Charge dj
ldrs gSaA
lkekU;r% bl izdkj dh Ads ds :i esa Banner Ads lcls T;knk Popular gksrh gSa] ftudh Size
lkekU;r% 728×90 Leaderboard, 120×600 Skyscraper, 300×250 Rectangle and
125×125 Button gksrh gSA
Affiliate Marketing
Directly ;k Indirectly ge gesa”kk Product ;k Services dks gh viuh Website ds ek/;e ls
Promote djrs gSa] ftlds cnys esa gesa Commission izkIr gksrk gSA bl izdkj dh
Advertising dks vDlj CPA (Cost Per Action) ;k CPL (Cost Per Lead) ds uke ls Hkh
tkuk tkrk gSA
bl izdkj dh Marketing esa ge gekjh Website ds ek/;e ls lEHkkfor Customers dks
fofHkUu izdkj ds Advertising Resources tSls fd Text Links, Product Reviews,
Banners vkfn ds ek/;e ls Product/Service Owner dh Website ij Refer djrs gSa] tgka

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www.BccFalna.com
WordPress in Hindi
;fn lEHkkfor Customer dksbZ Action Perform djrk gS] rks ml Action ds cnys esa gesa dqN
Commission izkIr gksrk gSA
Affiliate Marketing ds vUrxZr ge Lo;a viuh bPNkuqlkj Products ;k Services r;
djrs gSa] ftUgsa ge gekjh Website ds ek/;e ls Promote djuk pkgrs gSaA QyLo:i mi;qDr
Product o Services dks Promote djds ge dkQh Commission izkIr dj ldrs gSaA
ge gekjh Site ds Content ds vuqlkj fofHkUu izdkj dh Websites dks Search dj ldrs gSa]
tks fd Affiliate Program pykrs gSa vkSj muds Affiliate Program esa Participate djds cMh
gh vklkuh ls Affiliate Commission izkIr dj ldrs gSaA
lkekU;r% tc ge gekjk Lo;a dk dksbZ Product ;k Service Create djds Sell djuk ugha
pkgrs] rc ge vU; Creators ds Products ;k Services dks Affiliate ds :i esa Promote
djrs gSa] ftlds cnys esa gesa Commission izkIr gksrk gS tcfd ge fdl Product dks
Promote djsaxs] ;s ckr iwjh rjg ls gekjh bPNk ij fuHkZj djrh gSA
ge pkgsa rks Individual Owners ds Online Affiliate cudj muds Products dks Promote
dj ldrs gSa vFkok fuEukuqlkj dqN Popular Affiliate Marketplaces o Networks dks Join
djds bu ij miyC/k Products o Services dks Hkh Promote dj ldrs gSa%
• Commission Junction
• ClickBank
• Link Share
Sponsored Reviews
PayPerPost us bl Advertising Model dks Develop fd;k FkkA bl Model ds vUrxZr
dqN Online Marketplaces gesa fofHkUu izdkj ds Topics ij Sponsored Posts Create
djus dh lqfo/kk nsrs gSaA
blds vUrxZr gesa fdlh Product ;k Service ls lEcaf/kr Content Create djds viuh
Website ij Article ds :i esa Place djuk gksrk gS] ftlds cnys esa Sponsored Reviews
ls lEcaf/kr og dEiuh gesa Payment djrh gS] ftl ij geus Register fd;k gksrk gS vkSj
ftlds ek/;e ls feyus okyh Sponsored Reviews ij ge Content Create djrs gSaA
bl izdkj dk Sponsored Review Create djus ls lEcaf/kr dqN eq[; Networks
fuEukuqlkj gSa%
• PayPerPost
• Sponsored Reviews
• ReviewMe
• BlogVertise

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www.BccFalna.com
WordPress in Hindi
viuh Website ds ek/;e ls bu dqN [kkl Online Earning Models ds vykok lSdMksa vkSj
rjhds gSa] ftudk iz;ksx djds Online Income fd;k tk ldrk gSA ysfdu ;fn ge lkjka”k ds :i
esa ns[ksa] rks lHkh Models dk vUr ,d gh gS vkSj og gS Ad Income izkIr djuk ;k vU; “kCnksa esa
dgsa rks vius Visitors dks fdlh vU; Website ij Refer djuk vkSj cnys esa ml Referred
Website Owner ls dqN Amount izkIr djukA tcfd og Website Owner Lo;a vius fdlh
Product ;k Service dks mlh Visitor dks Sell djds Income izkIr djrk gSA
blfy, Internet ij Online Income djus dk tks ewy rjhdk gS] og Offline Business ds leku
gh gS vkSj og gS Selling djukA fQj Selling ds :i esa vki vius Lo;a ds fdlh Product dks
viuh Website ds ek/;e ls Promote dj ldrs gSa vFkok Affiliate ds :i esa fdlh vU; O;fDr
ds Product dks Sell djus ds fy, Promote dj ldrs gSa vkSj cnys esa mlls Commission izkIr
dj ldrs gSa ;k fQj viuh Website ij vkus okys Visitors dks vU; Advertisers dh Website
ij Refer djus ds cnys esa Commission izkIr dj ldrs gSaA
;kuh ewy :i ls Online Income izkIr djus ds fy, Hkh ;k rks vki Selling djrs gSa ;k fQj
fdlh vU; Owner ds Product/Service dh Selling ds fy, Customer o Advertiser ds chp
Mediator ;kuh fcpkSfy, dk Role Play djrs gSa vkSj nksuksa gh fLFkfr;ksa esa vkidh Website gh og
tfj;k gksrh gS] ftlds ek/;e ls vki Commission vFkok Sales Income Generate djrs gSaA
ysfdu bldk eryc ;s ugha gS fd vki dsoy Online rjhds ls gh Income izkIr dj ldrs gSa]
cfYd vkidh Website gh okLro esa vkidh ,d izdkj dh Identity gksrh gS] ftldk iz;ksx vki
vius Offline Business dks c<kus ds fy, Hkh dj ldrs gSaA bls le>us ds fy, gesa lcls igys
mu phtksa ds ckjs esa le>uk gksxk] ftUgsa Sale fd;k tk ldrk gSA
Product – Everything that can be sold
Products gesa”kk Physical gh gks] ,slk t:jh ugha gSA cfYd orZeku le; esa rks Virtual
Products Hkh dkQh T;knk gSaA blfy, tc ge Product “kCn Use djrs gSa] rks vkidks bls bl
rjg ls le>uk gksrk gS fd dsoy fn[kkbZ nsus okyh pht gh Product ugha gksrh] cfYd gj oks
pht tks fd Purchase/Sale gks lds o Income Generate dj lds] ge mls Product dg
ldrs gSaA
bl ifjHkk’kk ds vuqlkj Insurance Policy Hkh ,d izdkj dk Product gksrk gS] gkykafd ;s
fn[kkbZ ugha nsrkA blh izdkj ls Domain Name, Web Hosting, Ebook, Website, Blog,
Software vkfn Hkh Products gh gSa] D;ksafd bUgsa [kjhnk ;k cspk tk ldrk gS vkSj Web ij ;s
Product gh lcls T;knk Income Generate djrs gSa] gkykafd ;s Products ,sls ugha gSa] ftUgsa
vki Touch djds eglwl fd;k tk ldsA
blh rjg ls ;fn vki Computer Repairing djrs gSa] ;k fdlh dEiuh ds fdlh Software esa
dksbZ Modification djrs gSa] ftls vkius Develop ugha fd;k gS] ;k ,d Lawyer ds :i esa vki

19
www.BccFalna.com
WordPress in Hindi
vius Client dks dksbZ lykg nsrs gSa] rks bl izdkj ds Products dks Services ds uke ls tkuk
tkrk gSA
;gka Services dks Hkh Products blfy, dgk tk ldrk gS] D;ksafd bu Services ds cnys Hkh
vkidks fdlh u fdlh izdkj dk Income izkIr gksrk gS vkSj gj og pht] tks Income Generate
djs] Product gh gksrk gSA
blfy, ;fn vki Real World esa fdlh Specific izdkj dh Service Provide djrs gSa] rks vki
ml Service dks Online Promote djus ds fy, Hkh Website Create dj ldrs gSaA
ifj.kkeLo:i ftu yksxksa dks vki }kjk Provide dh tkus okyh Service dh t:jr gksxh] os yksx
vkidks Contact djsaxs] ftlds cnys esa vki mUgsa Charge djsaxs vkSj vkidk Offline Business Hkh
vkidh Online Identity ;kuh vkidh Website ds ek/;e ls Increase gksxkA
mnkgj.k ds fy, ekuyks fd vki Computer Repairing djuk tkurs gSa vkSj vki vius
Customer dks Home Service Provide djrs gSaA ;kuh vkids Customer dk Call vkus ij vki
lHkh t:jh lkeku ysdj mlds ?kj tkrs gSa vkSj mlds Computer dks Repair djus ds cnys esa
mlls viuk esgurkuk olwy djrs gSaA
vc ;fn vkidh Lo;a dh Personal Website ugha gS] rks ml fLFkfr esa tks yksx vkidks tkurs gSa]
dsoy os yksx gh vkidh Service izkIr djus ds fy, vkidks Contact dj ldrs gSaA ysfdu ;fn
vkidh Personal Website gks] ftl ij vkidh Qualification, Work Experience, Current
Schedule, Contact Information, vki }kjk Provide dh tkus okyh Services o Offers vkfn
dh tkudkjh gks] rks ml fLFkfr esa tc fdlh O;fDr dk Computer [kjkc gksxk vkSj ;fn og vius
Local Area ds fdlh Serviceman dks Contact djus ds fy, ;k mlds ckjs esa tkudkjh izkIr
djus ds fy, Internet ij Searching djsxk] rks fuf”pr :i ls mlds ikl ,d jkLrk gksxk fd
og vki rd igqap lds o vkidh Website ds ek/;e ls vkids ckjs esa tkuus ds ckn vkidh
Contact Information izkIr djds vkidks Contact dj ldsA
vki le> ldrs gSa fd fuf”pr :i ls ;s rjhdk vkids Offline Business dks Hkh Increase
djsxk D;ksafd vc vkidh Website ds ek/;e ls vki rd og Customer Hkh igqap ldrk gS] tks
fd vkids ckjs esa dqN Hkh ugha tkurkA bruk gh ugha] vkids Local Area ds vki&ikl ds yksx Hkh
vkidks Contact dj ldrs gSa vkSj vki bl izdkj ds Out-of-Town yksxksa dks Service Provide
djus ds fy, Extra Charge Hkh dj ldrs gSaA
bl izdkj ls vki viuh Services dks Hkh viuh Website ds ek/;e ls Promote o Sale dj
ldrs gSaA tcfd ;fn vkidh Lo;a dh dksbZ Offline Shop gS] rks ml Shop }kjk Sale fd, tkus
okys Physical Products dks Hkh vki viuh Website ij Promote dj ldrs gSa o vius Local
o vkl&ikl ds Area ds vU; Customers dks Hkh T;knk csgrj rjhds ls Capture djrs gq, vius
Products dh Selling dks Increase djds vius Offline Business dks Hkh c<k ldrs gSaA
mnkgj.k ds fy, ekuyks fd vkidh ,d Handloom ;kuh diMksa dh nqdku gS] tgka vki fofHkUu
izdkj ds Latest Fashion ds diMs Sale djrs gSaA vc ;fn vkidh Website ugha gS] rks dsoy os

20
www.BccFalna.com
WordPress in Hindi
gh Customers vkidh Offline Shop ij vk,saxs] ftUgsa okLro esa fdlh Specific Occasion
(Festival, Marriage, Birthday, etc…) ds dkj.k diMksa dh Shopping djuh gksxh vkSj ftUgsa
igys ls irk gksxk fd vkidh Shop ij Latest Fashion ds diMs feyrs gSaA
ysfdu ;fn vkids Offline Business ls lEcaf/kr ,d Online Website Hkh gS] ftl ij vki vius
gj u, Fashion ls lEcaf/kr diMksa dh ubZ&ubZ Images Update djrs jgrs gSa o Festival ;k
fdlh vU; izdkj ds Special Occasion ij Special Offers Update djrs jgrs gSa] rks ml
fLFkfr esa ;fn dksbZ O;fDr Internet dk iz;ksx djrs gq, vius Laptop ;k Mobile ij Latest
Fashion ds diMksa dh [kjhnkjh djus ls lEcaf/kr Shops dh Searching djsxk] rks Local Area
dh Priority ds dkj.k vkids Shop dh Information mlds lkeus Display gksxh vkSj og
Customer vkidh Offline Shop ij t:j vk,xk ;k Online Website }kjk Contact
Information izkIr djds og vkils t:j Contact djsxkA
bruk gh ugh] ;fn vkidh Website ij E-Commerce dh lqfo/kk miyC/k gks] tgka lHkh Online
Orders dks Home Delivery ds ek/;e ls iwjk fd, tkus dh lqfo/kk gks] rks gks ldrk gS fd og
Customer ?kj cSBs fdlh Specific Dress ds fy, Order dj ns vkSj Home Delivery djrs le;
ml Order fd, x, Dress dk Payment dj nsA tcfd Home Delivery ds :i esa vki mls
dqN Extra Charge Hkh dj ldrs gSaA
;kuh vkids Offline Business ls lEcaf/kr Products, Physical gksa ;k Logical vFkok vki pkgs
fdlh Hkh izdkj dh Service Provide djrs gksa] gj fLFkfr esa ,d Website fuf”pr :i ls vkids
Business dks Increase gh djrh gSA
First Priority to Create Own Product/Service
;fn vkids ikl Promote djus ds fy, fdlh Hkh izdkj dk Lo;a dk Product/Service gS] ftls
vki viuh Website }kjk Promote dj ldsa] tSlkfd fiNys Section esa Examples }kjk
Discuss fd;k x;k gS] rks vkidks vius Lo;a ds ml Product/Service dks gh Promote djuk
pkfg,] D;ksafd vkids Product/Service }kjk Generate gksus okyk lkjk Income Lo;a vkidk gh
gksrk gSA
tcfd ,d Affiliate dh rjg fdlh vU; Owner ds Product/Service dks Promote djus ij
vkidks ml Product ds Sale Income dk Commission ds :i esa ,d fgLlk ek= gh feyrk gS]
tks fd fuf”pr :i ls Lo;a ds Product/Service dh Selling ls izkIr gksus okys Income ls de
gksrk gSA
lkFk gh tc vkidk Lo;a dk Product ugha gksrk] rc Purchase djus okyk Customer ;fn mlh
Owner dh Website ls dksbZ vU; Product [kjhnrk gS] rks ml vU; Product ij vkidks dksbZ
Commission izkIr ugha gksrk] D;ksafd ,d ckj tc Customer fdlh Specific Website ls
Purchasing dj ysrk gS] rks nqckjk og ml Website ij Directly igqap tkrk gSA

21
www.BccFalna.com
WordPress in Hindi
ifj.kkeLo:i bl ckj vki Customer o Product Owner ds chp Inter-Mediator dh Hkwfedk
ugha fuHkk ikrs] ftldh otg ls mlh Customer }kjk mlh Owner ls nqckjk [kjhnkjh djus ds
ckotwn vkidks dksbZ Extra Commission izkIr ugha gksrkA
tc ge ,d Owner ds :i esa vius Lo;a ds fdlh Logical ;k Physical Product/Service dks
viuh Website ds ek/;e ls Promote djrs gSa] rc gesa gesa”kk Affiliate dh rqyuk esa T;knk Profit
izkIr gksrk gSA bls le>us ds fy, vki ,d mnkgj.k ns[k ldrs gSa] tks fd gekjh Lo;a dh
Website BccFalna.com ij vk/kkfjr gSA
gekjh Website BccFalna.com ij ge EBooks Sale djrs gSa] ftlds ifj.kkeLo:i orZeku esa
izfrekg gesa yxHkx 20 ls 30 gtkj dk Income izkIr gksrk gSA tcfd gekjs Website dk Monthly
Page View fQygky vkSlru 30000 gS] ftl ij izfrfnu yxHkx 200 Unique Visitors vkrs gSaA
;fn ge bl Website ij PPC Program Use djsa vkSj ;fn gekjh Website ij Google }kjk
Insert dh tkus okyh Ads ij 10% Click Through Rate ls dqy 20 Ad-Clicks izkIr gks vkSj
;fn gesa izfr Click vkSlru 10 :i, Hkh izkIr gks tk,] tks fd dkQh T;knk gS] rc Hkh gekjk izfr
fnu dk dqy vkSlru Ad-Income 20 X 10 = 200 :i, gh gksxkA
tcfd 1% Sales Conversion Rate ds vuqlkj 200 Unique Visitors esa ls ;fn dsoy 2 yksxksa
dks gh ge izfrfnu 2 EBooks Sale dj nsa] rks Hkh gesa de ls de 500/- :i, izkIr gksrs gSa] tks
fd PPC Ad ls izkIr gksus okys Ad-Share ls yxHkx 250% T;knk gSA ;kuh Lo;a dk Product
Sale djus ij gesa”kk fdlh Hkh vU; rjhds dh rqyuk esa T;knk Online Income izkIr gksrk gSA
blfy, ;fn vki okLro esa Seriously ,d Long-Term Online Business Establish djuk
pkgrs gSa] rks Lo;a dk Product ;k Service Create dhft, vkSj viuh lkjh {kerkvksa ds lkFk o
100% Dedication ds lkFk mlh dks Promote dhft,A
rks loky ;s gS fd D;k gesa mijksDrkuqlkj Discussed fofHkUu Online Earning Models dks
viuh Website ij Use ugha djuk pkfg,
bl loky dk tokc iwjh rjg ls gekjs Online Business Model ij fuHkZj djsxkA D;ksafd ;fn
ge gekjh Website ds lUnHkZ esa ckr djsa] rks BccFalna.com ij ge gekjs Lo;a ds Create fd,
x, Ebook Products Sale djrs gSa] blfy, geus gekjh Website ij fdlh Hkh vU; izdkj ds
Ad-Income System dks Use ugha fd;k gS] D;ksafd ge gekjk lkjk Website Space o viuk
lkjk Attention vius Lo;a ds Products dks Promote djus o viuh Website dks Highlight djus
ds fy, gh Use djuk pkgrs gSaA
rkfd yksx gekjh bl Website dks mlds uke BccFalna.com ls ;kn j[k ldsa vkSj mUgsa bl
ckr dk irk jgs fd bl Website ij Programming o Development ls lEcaf/kr Information
Products Hindi Hkk’kk esa feyrs gSaA rkfd tc Hkh dHkh mUgsa Programming ;k Development ls
lEcaf/kr dksbZ Hkh leL;k gks vkSj os viuk lek/kku fgUnh Hkk’kk esa izkIr djuk pkgrs gksa] rks mUgsa
BccFalna.com ds vykok vkSj dksbZ uke ;kn u vk,A ;kuh ge gekjh Website ds uke

22
www.BccFalna.com
WordPress in Hindi
BccFalna.com dks Hindi Hkk’kh Programming and Development EBooks ds ,d Brand
dh rjg Establish djus dh dksf”k”k dj jgs gSaA
gkykafd ;fn ge pkgsa rks bu Ad-Networks dks Use djrs gq, dqN Extra Income Hkh Generate
dj ldrs gSaA ysfdu ,d Brand ds :i esa BccFalna.com dk Establish gksuk gekjs fy, Long
Term esa T;knk Profitable lkfcr gksxk] tks fd fuf”pr :i ls bu Ad-Networks }kjk Provide
fd, tkus okys Ad-Share ls T;knk gksxkA
;gh otg gS fd March-2012 esa tks Website dksbZ Income Generate ugha dj jgk Fkk] mlh us
March-2013 rd 60000/- ls T;knk rFkk March-2014 rd yxHkx 1.8 yk[k ;kuh fiNys lky
dh rqyuk esa 300% T;knk Income Generate fd;k gSA tcfd fdlh Hkh fLFkfr esa bruk Income
fdlh Hkh vU; Ad-Network }kjk gesa izkIr gksuk lEHko ugha Fkk] cfYd ,d Affiliate o Ad-Share
ds :i esa gesa vkSlru vf/kdre 20% ;kuh 180000 x 20/100 = 36000/- izkIr gks ldrk Fkk vkSj
brus deh”ku ij rks Survive ugha fd;k tk ldrk FkkA
blhfy, geus gekjh Website ij Online Earning djus ls lEcaf/kr fdlh Hkh vU; rjhds dks
Use djus ds LFkku ij viuk iwjk /;ku u, Ebook Products Create o Promote djus rFkk
viuh Website dks ,d Brand ds :i esa Establish djus ij gh yxk;kA
vr% ;fn vkids ikl viuh Website ij Promote djus ds fy, Lo;a dk dksbZ Product ;k
Service u gks] rks lcls csgrj rjhdk rks ;gh gS fd vki vius Lo;a ds Products Create djsa]
tks fd Physical ;k Logical fdlh Hkh izdkj ds gks ldrs gSa vFkok vki viuh Lo;a dh dksbZ
Service Provide djsa] tks dsoy vki gh Provide dj ldrs gSa vkSj bl Service ds cnys esa
Charge djsaA
ysfdu ;fn vkids ikl viuh Website }kjk Promote djus ds fy, Lo;a dk dksbZ Product ;k
Service ugha gS vkSj vki viuk Lo;a dk dksbZ Product Create djuk Hkh ugha pkgrs] rks ml
fLFkfr esa vki fdlh vU; O;fDr ds Affiliate cudj mlds Products dks viuh Website ds ek/e;
ls Promote dj ldrs gSa vkSj ml fLFkfr esa Extra Income Generate djus ds fy, vki vU;
Ad-Networks ds Ads dks Hkh viuh Website ij Space ns ldrs gSaA
Information Product – The Best Product for Online Income
;fn vkius fiNys Section dks /;ku ls i<k gS] rks fuf”pr :i ls vki Hkh ;fn pkgsaxs fd viuh
Website ij Lo;a }kjk Developed dksbZ Product gh Sell djsa] rkfd vkids Product dk iwjk
Income vkidks gh izkIr gks vkSj Internet ij tks Product lcls T;knk o lcls vklkuh ls Sell
gks ldrk gS] og Information Product gh gksrk gSA ysfdu Information Product dks csgrj
rjhds ls rHkh le>k tk ldrk gS] tcfd ge Internet dh mi;ksfxrk dks Bhd ls le>saA
loky ;s gS fd yksx Internet D;ksa Use djrs gSaA FkksMk /;ku nsa] rks ge ik,saxs fd yksx Internet
dk mi;ksx fdlh u fdlh izdkj dh Information izkIr djus ds fy, gh djrs gSa] fQj bl ckr ls
dksbZ QdZ ugha iMrk fd mUgsa mudh okafNr Information Entertainment ds fy, pkfg,]

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www.BccFalna.com
WordPress in Hindi
Career Building ls lEcaf/kr mfpr Decision ysus ds fy, pkfg, ;k fdlh chekjh ds Specialist
Doctor ds ckjs esa T;knk Details izkIr djus ds fy, pkfg,A
;kuh yksxksa dks tc fdlh fo’k; esa i;kZIr tkudkjh ugha gksrh] rc ml fo’k; ls lEcaf/kr Detailed
Information izkIr djus ds fy, os Internet dk mi;ksx djrs gSa D;ksafd Internet okLro esa ,d
izdkj dk Information Hub gS] tgka nqfu;ka ds fdlh Hkh fo’k; ls lEcaf/kr fdlh Hkh izdkj dh
tkudkjh vklkuh ls izkIr dh tk ldrh gS vkSj yksxksa dks tc Hkh dksbZ ijs”kkuh ;k vko”;drk
gksrh gS] os ml ijs”kkuh ;k vko”;drk ls lEcaf/kr Detailed Information izkIr djus ds fy,
vfUre Åik; ds :i esa Internet dks Use djrs gSaA
;kuh yksxksa dks tc fdlh izdkj dh ijs”kkuh ;k vko”;drk gksrh gS vkSj mUgsa ml ijs”kkuh ds ckjs
esa T;knk tkudkjh ugha gksrh] rc ml ijs”kkuh dk lek/kku izkIr djus ds fy, vFkok vko”;drk
dh iwfrZ djus ds fy, yksx Internet dk mi;ksx djrs gSa D;ksafd Internet ij nqfu;ka dh yxHkx
gj izdkj dh Information Free miyC/k gSA
ysfdu ;fn yksxksa dks mudh okafNr Information Internet ij Free izkIr ugha gksrh] rks fQj os
ml tkudkjh dks izkIr djus gsrq iSlk [kpZ djus ds fy, Hkh rS;kj jgrs gSa] D;ksafd os viuh ml
Specific leL;k ls NqVdkjk ikuk pkgrs gSa ;k viuh fdlh Specific Requirement dks iwjk
djuk pkgrs gSaA
mnkgj.k ds fy, ekuyks fd ,d Student us Science-Bio Subject ls viuk Secondary
Education Complete dj fy;k gS vkSj vc og ,d vPNs College ds ckjs esa tkuuk pkgrk gS]
tgka Admission ysuk mlds Doctor cuus ds lius dks iwjk dj ldsA blh rjg ls ,d O;fDr ds
Heart Valve esa dqN ijs”kkuh gS] ftlds Operation ds fy, og vius utnhdh Area esa fdlh
vPNs Heart Surgeon ds ckjs esa tkuuk pkgrk gS] rkfd og vius Heart dh fLFkfr ds ckjs esa
mlls Consult dj ldsA tcfd ,d Teen-Age Boy, Latest Release gksus okyh Movie ds
Songs izkIr djuk pkgrk gSA
bu lHkh izdkj ds yksxksa dh t:jrsa ,slh gSa] ftuds ckjs esa vf/kd tkudkjh izkIr djus ds fy,
buds ikl Internet ls csgrj dksbZ vU; fodYi gks gh ugha ldrkA blfy, ;s lHkh viuh t:jrksa
ls lEcaf/kr tkudkfj;ka izkIr djus ds fy, Internet dks mi;ksx esa ysrs gSaA
pwafd Internet ij lSdMksa Medical Colleges dh Information gks ldrh gS] ftuesa Doctor cuus ls
lEcaf/kr Admissions Available gksa] ysfdu ,d&,d College dks Search djuk vkSj fQj mudh
Contact Information dks Collect djuk ml Student ds fy, dkQh Time Consuming Task
gks ldrk gSA
bl fLFkfr esa ;fn ge mls PDF Ebook ds :i esa ,d ,slk Catalog Offer djsa] ftlesa Best
Medical Colleges dh Detailed History o Contact Information gks] rks D;k og Student ml
Catalog dks [kq”kh ls Purchase ugha dj ysxkA D;ksafd mlds fy, Internet Surfing ls T;knk
mu Medical Colleges dh Detailed tkudkjh izkIr djuk vf/kd egRoiw.kZ gS] tks mlds Doctor
cuus ds lius dks iwjk dj ldrs gSa vkSj tks O;fDr ,d Doctor cuus ds fy, yk[kksa :i, dh

24
www.BccFalna.com
WordPress in Hindi
Fees Hkjus ds fy, rS;kj gS] Best Medical College Select djus ds fy, 200/- – 300/- :i,
[kpZ djds ,d Catalog [kjhnus esa D;k mls dqN fo”ks’k lkspus dh t:jr gksxhA
blh rjg ls ,d O;fDr] ftlds Heart Valve esa ijs”kkuh gS vkSj mls fdlh vPNs Heart Surgeon
Doctor dh ryk”k gSA ,sls esa ;fn og O;fDr Internet ij Searching djrk gS vkSj ml
Searching ds nkSjku ge mls ,d PDF Format Catalog ds :i esa fofHkUu Heart Surgeons
ls lEcaf/kr Detailed Information Provide dj nsa] ftldh dher 300/- – 400/- :i, gks] rks
D;k og O;fDr csfgpd bl Catalog dks Purchase ugha dj ysxk D;ksafd ml O;fDr ds fy,
300/- – 400/- :i, mldh ftUnxh ls T;knk egRoiw.kZ rks ugha gks ldrsA
mijksDr Discussion dk lkjka”k ;gh gS fd t:jh ugha gS fd Product ds :i esa vkids ikl Sell
djus ds fy, dksbZ Special Product gh gksA cfYd gj og Information, tks fd fdlh O;fDr dh
fdlh Requirement, Need ;k Desire dks iwjk djs] ,d Information Product gks ldrk gS]
tks fd lkekU;r% ,d Digital Product gh gksrk gS tcfd og Product dksbZ PDF Format
Ebook/Catalog gks ldrk gS] dksbZ Audio Discussion gks ldrk gS ;k dksbZ Video Tutorial gks
ldrk gSA
bl izdkj ls ,d Information Product Create djus ds fy, vkidks fuEukuqlkj pkj Steps
dks Follow djuk gksrk gS%
• lcls igys fdlh Particular Type dh User Requirement, Need ;k Desire ;kuh
User dh Problem dks Identify djuk gksrk gSA
• fQj ml User Requirement, Need ;k Desire dks ;kuh User dh Problem Fulfill
djus ls lEcaf/kr Information Content Collect djuk gksrk gSA
• fQj ml Collected Information dks ,d Digital Product tSls fd Ebook, Catalog,
Audio ;k Video Tutorial ds :i esa O;ofLFkr Øe esa Compile djuk gksrk gSA
• vkSj vUr esa ml Product dks viuh Website ds ek/;e ls Promote djuk gksrk gSA
Information Product ds ek/;e ls yksxksa dks fdlh Specific fo’k; esa Educate djuk] lcls
vklkuh ls Create gksus okyk o Internet ij lcls T;knk fcdus okyk Product gksrk gSA blfy,
ftl fdlh Hkh fo’k; esa vkidks vPNh tkudkjh gS] vki ml fo’k; ls lEcaf/kr Information
Product Create dj ldrs gSaA
ysfdu User Requirement, Need ;k Desire dks Identify djuk gh lcls dfBu dke gksrk gSA
D;ksafd tc ge fdlh Specific Information Product dks Develop djuk pkgrs gSa] rks lcls
igys gesa ml Information Product ds Target Audience dks Identify djuk gksrk gS vkSj bl
ckr dk irk yxkuk gksrk gS fd D;k yksx okLro esa ml Information Product ds fy, [kpZ djsaxs
vkSj ;fn [kpZ djsaxs] rks fdl izdkj ls yksx [kpZ djsaxsA
;kuh gesa gekjs Information Product ds fy, Target Audience, Target Audience ds Scope
o mudh [kpZ djus dh Capacity vkfn dbZ ckrksa dks /;ku esa j[kuk t:jh gksrk gSA bl
Analysis dks ge ,d mnkgj.k }kjk le>us dh dksf”k”k djrs gSaA

25
www.BccFalna.com
WordPress in Hindi
tc eSaus BccFalna.com ij EBooks dks Selling ds fy, Upload fd;k] mlls igys gh eSa
tkurk Fkk fd English gekjs ns”k ds Students ds fy, ,d cgqr cMh leL;k gS] ftldh otg ls
os Programming o Development tSls English Based Field esa Bhd ls rjDdh ugha dj ikrs
D;ksafd vaxzsth dh otg ls os buls lEcaf/kr Programming Concepts dks Bhd ls le> gh ugha
ikrsA
tcfd Hindi Hkk’kk esa Quality Programming Content ;qDr iqLrdsa miyC/k gh ugha gSa vkSj tks
Hindi Hkk’kh iqLrdsa miyC/k gSa] os fdlh vU; English iqLrd dh Translation ek= gSa vkSj mudk
Translation Hkh bruk [kjkc gS fd mu Translated Hindi iqLrdksa dh rqyuk esa English Hkk’kk esa
fy[kh Original iqLrdksa ds Contents T;knk vklkuh ls le> esa vk tkrs gSaA
blfy, eSaus Lo;a gj fo’k; ls lEcaf/kr <sj lkjh English iqLrdksa dks i<k] vius Coaching
Center esa Students dks Programming o Development fl[kk;k vkSj bl ckr dks le>k fd
fdl izdkj ls fdlh ,d gh Concept dks fofHkUu rjhdksa ls le>k;k tk ldrk gSA fQj mu
Concepts dks fofHkUu izdkj ds Example Programs }kjk Lo;a rS;kj fd;k vkSj ,d Ebook ds
:i esa Compile fd;kA
;kuh esjh iqLrdsa vU; English iqLrdksa dk Translation ek= ugha gSa] cfYd eSaus dbZ English
iqLrdksa dks i<dj o le>dj vklkuh ls le> esa vkus ;ksX; fgUnh Hkk’kk esa bu iqLrdksa dks
Compile fd;k] tks fd BccFalna.com ij Selling ds fy, miyC/k gSA
fQj bu iqLrdksa dks Publications }kjk Publish djokus dh dksf”k”k dh] ysfdu ;s iqLrdsa Publish
ugha gks ldha] ftldk eq[; dkj.k budk Hindi Hkk’kk esa fy[kk gksuk FkkA D;ksafd English ,d
International Language gS] tcfd Hindi Hkk’kk rks gekjs ns”k esa Hkh mRrj Hkkjr dks NksMdj vU;
txgksa ij dkQh de Use gksrh gSaA
blfy, eSaus le> fy;k fd ;s iqLrdsa Publish rks ugha gks ldrha] D;ksafd nqfu;ka dh vkcknh ds
fglkc ls fgUnh cksyus o le>us okys yksx dkQh de gSa] ftudh la[;k 50 djksM Hkh ugha gSA fQj
bu 50 djksM yksxksa esa ls eqf”dy ls 10 djksM yksx ,sls gksaxs] tks fd Student Sector ls lEcaf/kr
gksaxs vkSj bu 10 djksM yksxksa esa ls Hkh Programming Field ls lEcaf/kr Students dh la[;k rks
eqf”dy ls 10 yk[k gh gksxh] tcfd Hkkjr esa bu 10 yk[k yksxksa esa ls Hkh eqf”dy ls ,d yk[k
yksx gh Internet Use djrs gksaxs ;k djus esa l{ke gksaxsA
ysfdu esjs fy, 1 yk[k yksxksa dk ;s Market Hkh dkQh cMk Market gS] D;ksafd ;fn eSa bu 1 yk[k
yksxksa esa ls izfr o’kZ dsoy 1000 yksxksa dks dsoy ,d Ebook Sell dj nwa] rks esjh lkykuk Online
Income 1000 x 300 = 300000/- :i, gksxh] tks fd esjs fy, i;kZIr gSA tcfd okLro esa gj
User esjh bl Website ls vkSlru 1000/- :i, dh iqLrdsa Purchase djrk gSA
;kuh esjk Programming o Development ls lEcaf/kr Hindi EBooks ds :i esa Information
Product Create djuk ,d mi;qDr fu.kZ; FkkA D;ksafd bl Field ls Related tks Hkh O;fDr
Hindi Hkk’kk esa Information izkIr djuk pkgsxk] cgqr lEHkkouk gS fd og esjh Website ij igqap gh
tk,xk vkSj ;fn og esjh Website ij igqapk] rks dHkh u dHkh og fdlh u fdlh Ebook dks t:j
[kjhnsxkA

26
www.BccFalna.com
WordPress in Hindi
;kuh eSaus Programming o Development ls lEcaf/kr Hkkjrh; Students dh ,d Problem dks
Identify fd;k] tks fd ;s gS fd Hkkjrh; Students dh English dkQh detksj gS vkSj
Programming o Development ls lEcaf/kr fgUnh tkudkjh dks bu fgUnh Hkk’kh Students dks
Sell fd;k tk ldrk gSA
ifj.kkeLo:i eSaus Hindi Hkk’kh EBooks ;kuh Information Product ;k Digital Product
Create fd, vkSj viuh Website ds ek/;e ls bUgsa Promote fd;kA tcfd eSa esjk Target
Audience iwjh nqfu;ka esa dsoy 1 yk[k gh eku jgk gwaA
dgus dk eryc ;s gS fd tc vki dksbZ Information Product Create djuk pkgrs gSa] rks lcls
igys vkidks fdlh ,d Problem dks Identify djuk gksrk gS] ftls yksx Face djrs gSaA tSlkfd
eSaus bl Problem dks Identify fd;k fd Information Technology ls lEcaf/kr Quality ;qDr
iqLrdsa Hindi Hkk’kk esa miyC/k ugha gS tcfd Hkkjrh; Students dks English Bhd ls le> esa ugha
vkrhA
blfy, eSaus mu Specific Hkkjrh; Student ds Group (Niche) ds fy, Hindi EBooks ;kuh
mudh Problem dk ,d Solution Create fd;k] tks fd Hindi Hkk’kk esa Information
Technology ls lEcaf/kr Material, Notes, Tutorial ;k Ebook pkgrs FksA
gkykafd bl Group (Niche) ds dqy Students dh la[;k iwjh nqfu;ka ds lHkh Students dh rqyuk
esa 0.1% ;kuh 1 yk[k Hkh ugha gS] ysfdu fQj Hkh esjh EBooks dh Selling ls eq>s dkQh Online
Income izkIr gks jgk gSA D;ksafd orZeku le; esa tgka rd eSa tkurk gwa] iwjs Internet ij
BccFalna.com ds vykok vkSj fdlh Website ij Hindi Hkk’kk esa Programming o
Development ls lEcaf/kr Quality ;qDr Information Content izkIr ugha gksrkA ;kuh bl ekeys
esa BccFalna.com vius vki esa Internet ij miyC/k ,d Unique Website gSA
blh otg ls yksx tc dkQh Searching djus ds ckn Hkh fgUnh Hkk’kk esa og Information izkIr
ugha djrs] tks mUgsa pkfg, gksrh gS] rks ml fLFkfr esa os BccFalna.com ls PDF Format esa gh
lgh] EBooks [kjhnus ds fy, izsfjr gksrs gSa] tcfd Hkkjrh; yksx tYnh ls iSlk [kpZ djuk ilUn
ugha djrs vkSj ;fn [kpZ djrs Hkh gSa rks os Physical Books T;knk ilUn djrs gSaA
ysfdu D;ksafd BccFalna.com ij miyC/k ;s iqLrdsa Published ugha gSa vkSj bl Website ds
vykok vU; fdlh Hkh LFkku ls bUgsa [kjhnk ugha tk ldrk] blfy, yksx bu iqLrdksa dks PDF
Format esa Hkh [kjhnrs gSa] tcfd budh dher lkekU;r% Physical Books ds leku gS] tks bl
ckr dk Hkh Indication gS fd ;fn vkids Product esa Quality gks] rks yksx mldh High Pricing
;kuh dher dks vf/kd egRo ugha nsrsA
BccFalna.com ds bruh rsth ls Successful gksus dk eq[; dkj.k ;gh gS fd eSaus ,d ,sls
Student Group (Niche) dks Target fd;k gS] ftudh ,d fuf”pr Problem gS fd os English
Hkk’kk Bhd ls ugha le> ldrsA ysfdu mudh ,d Desire Hkh gS fd os Computer
Programming Field esa gh vkxs c<uk pkgrs gSa] ftlds fy, mUgsa ,d ,sls Solution dh
vko”;drk (Need) gS] tks mudh bl Specific Problem dks Solve dj lds vkSj mUgsa

27
www.BccFalna.com
WordPress in Hindi
Programming o Development ls lEcaf/kr Good Quality dk Content Hindi Hkk’kk esa izkIr gks
ldsA
;kuh Hkys gh gekjk Target Audience ;kuh mu yksxksa dk lewg (Niche) dkQh de gS] ftUgsa
fgUnh Hkk’kk esa Good Quality ds Programming Related Content dh t:jr gS] ysfdu bl
Group ds yksxksa dh ;s ,d ,slh t:jr gS] tks muds Career ls lEcaf/kr gSA blfy, ;s yksx
viuh bl t:jr dks iwjk djus ds fy, iSlk [kpZ djus ds fy, Hkh rS;kj gks tkrs gSaA
tcfd BccFalna.com ds Successful gksus ds dkj.k dks ge bl rjg ls Hkh le> ldrs gSa fd
Hkys gh dkQh de yksxksa dks Hindi Hkk’kk esa Programming Related Content dh t:jr gks]
ysfdu fQj Hkh Demand and Supply ds fu;e ds vuqlkj Internet ij dksbZ Hkh ,slh
Professional Website Exist ugha gS] tks Hindi Hkk’kk esa Good Quality ds Programming
Related Content miyC/k djokrk gksA blfy, Demand dh rqyuk esa Supply de gksus dh otg
ls Hkh ;s Website vklkuh ls o dkQh rsth ls Online Income Generate dj jgk gSA
bl iwjs Discussion dk lkjka”k ;s gS fd ;fn vki Hkh viuh Website ds ek/;e ls Information
Product ds :i esa dksbZ Product Sell ;k Promote djds Online Income Generate djuk
pkgrs gSa] rks vki Hkh Bhd blh rjg ls Steps Follow dj ldrs gSa vkSj viuh Website ds fy,
,d Content Theme dk fu.kZ; ys ldrs gSaA
Identify the Website Theme Content
BccFalna.com dk Content Theme gS] fgUnh Hkk’kk esa Programming o Development ls
lEcaf/kr Information Provide djukA Bhd blh rjg ls vki Hkh lksafp, fd vkidh Website ds
Content dk Base Theme D;k gksuk pkfg,A D;ksafd tc rd vkids fnekx esa vkidh Website
dk Content Theme ugha gksxk] rc rd vki vkxs ugha c< ldrs vkSj Content Theme
Identify djus ds fy, vkidks flQZ bruk lksapuk gS fd ,slk dkSulk dke gS] ftls djus esa%
• vkidks lcls T;knk etk vkrk gSA (Enjoyment)
• vkidks FkdkoV dk vglkl ugha gksrkA (Freshness)
• vkidks le; ds O;rhr gksus dk irk gh ugha pyrkA (Timeless)
• ml dke dks djus ds fy, vkidks le; dh deh eglwl gksrh gSA (Passion)
• ml dke dks djrs le; vki lcdqN Hkwy tkrs gSaA (Dedication)
vkidh Website ds fy, ;gh og Best Content Theme gS] ftls vki yEcs le; rd
Continually Maintain j[k ldrs gSaA
mijksDrkuqlkj Process Follow djrs gq, tc ,d ckj vki viuh Website ds fy, vius
Content Theme dks Identify dj ysrs gSa] mlds ckn vkidks bl Selected Content Theme ls
lEcaf/kr og Problem Identify djuh gksrh gS] ftls ml Content Theme ls lEcaf/kr fdlh

28
www.BccFalna.com
WordPress in Hindi
Specific Group ds yksx Face dj jgs gSaA bu leku izdkj ds Specific Problem dks Face
djus okys yksxksa ds Group dks gh Niche dgk tkrk gSA
vki }kjk Selected Niche dh D;k Specific Problem gks ldrh gS] ;s ckr dsoy vki gh le>
ldrs gSa] D;ksafd ftl Content Theme esa vki Interested gSa] ml Content Theme dh
Problems dks dsoy vki gh vPNh rjg ls le> ldrs gSa o Identify dj ldrs gSaA
mnkgj.k ds fy, eSa Computer Programming o Development ls lEcaf/kr Sector esa dkQh
Interested gqaA blfy, eq>s dkQh vklkuh ls bl ckr dk irk py x;k fd Programming o
Development ls lEcaf/kr vPNh Quality dk Content Hindi Hkk’kk esa miyC/k ugha gSA D;ksafd tc
eSa Lo;a dksbZ ubZ Programming Languages lh[kus ds fy, Hindi Material Search djrk Fkk]
rks eq>s dksbZ vPNk Programming Related Content fgUnh Hkk’kk esa izkIr ugha gksrk FkkA ftldk
eryc ;gh Fkk] fd fgUnh Hkk’kk esa vPNh Quality dk Content Internet ij Available ugha gSA
ysfdu ftl rjg ls eSa fgUnh Content Search djrk Fkk] mlh rjg ls cgqr lkjs vU; fgUnh Hkk’kh
Student Hkh rks fgUnh Hkk’kk esa Programming Related Content Search djrs gksaxsA ;kuh ;s
,d ,slh leL;k Fkh] ftls Solution dh t:jr Fkh vkSj Solution ds :i esa eSaus fgUnh Hkk’kk esa
EBooks ds :i esa Information Product Create fd;k vkSj mls BccFalna.com ij
Promote fd;kA
Bhd blh rjg ls vius Theme Content dks Best rjhds ls dsoy vki gh le>rs gSa] blfy,
vkids Theme Content ls lEcaf/kr fdlh Specific Problem dks Identify djuk Hkh dsoy
vkids fy, gh lEHko gS vkSj bl fo’k; esa vkidks dksbZ Hkh O;fDr fdlh Hkh rjg dh enn ugha dj
ldrkA
gkykafd vkidks vkids Theme Content ls lEcaf/kr fdlh Specific Problem dks Identify djus
esa FkksMk le; yx ldrk gS] ysfdu tc ,d ckj vki vius Theme Content ls lEcaf/kr
Problems dks Identify dj ysaxs] mlds ckn lcdqN ,dne vklku gks tk,xk] D;ksafd Theme
Content ls lEcaf/kr Problem dks Identify djuk gh Online Earning djus ls lEcaf/kr lcls
eqf”dy dke gSA
vkidk Niche ;kuh Targeted Audience ftruk T;knk Specific gksrk gS] vkids Product ds Sell
gksus dh lEHkkouk Hkh mruh gh T;knk gksrh gS] fQj bl ckr ls dksbZ fo”ks’k QdZ ugha iMrk dh
vkidk Targeted Audience fdruk NksVk gSA ;fn lkjh nqfu;ka esa vkids Niche ls lEcaf/kr 1
yk[k yksx Hkh gksaxs] rks Hkh vki dkQh vPNh Earning djus esa l{ke gksaxsA ;kuh Online Income
ds fy, Niche dk Broad gksuk mruk egRoiw.kZ ugha gksrk] ftruk mldk fdlh ,d fo’k; ds lkFk
iwjh rjg ls Targeted gksuk t:jh gksrk gSA
bl izdkj ls vki vius Content Theme ds vk/kkj ij tc fdlh Specific Problem dks
Identify dj ysrs gSa] rks fQj ml Problem ds Solution ds :i esa dksbZ Information Product
Create dj ldrs gSa] tks yksxksa dh ml Specific Requirement, Need ;k Desire ls lEcaf/kr
leL;k dks csgrj rjhds ls le>us o Solve djus enn djsA D;ksafd Information Product vkSj

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WordPress in Hindi
dqN ugha dsoy fdlh Specific Problem ls lEcaf/kr Detailed Information ek= gksrk gS vkSj ;s
dqN Hkh gks ldrk gSA
mnkgj.k ds fy, eku yhft, fd vkidks Cricket dk dkQh “kkSd gS vkSj Cricket ls lEcaf/kr
fofHkUu izdkj dh cgqr lkjh tkudkfj;ka o jkspd fdLls vkidks irk gSaA blfy, vkidh Website
dk Theme Content Cricket gks ldrk gSA vc vki vius bl “kkSd ls Hkh Online Income dj
ldrs gSa vkSj blds fy, vki viuh Cricket ls lEcaf/kr mu tkudkfj;ksa o fdLlksa dks ,d
Ebook ds :i Compile dj ldrs gSa] tks fd vkidk Information Product gS vkSj bl
Information Product dks vki mu yksxksa dks Sell djus ds fy, Offer dj ldrs gSa] tks fd
vkidh gh rjg Cricket ls lEcaf/kr fofHkUu izdkj dh jkspd tkudkfj;ka j[kuk ilUn djrs gSaA
blh rjg ls ;fn vkidks Painting dk “kkSd gS] rks vki viuh cukbZ Paintings dh Small Size
Images dks viuh Website ij Selling ds fy, Upload dj ldrs gSa rFkk Painting ds fo’k; esa
viuh Website ij Discuss dj ldrs gSaA ftu yksxksa dks vkidh Paintings ilUn vk,saxh] os
Large Size esa vkidh Paintings dks Purchase dj ldrs gSaA
;fn vkidks dfork,sa] dgkfu;ka ;k miU;kl fy[kus dk “kkSd gS] rks vki bUgsa ,d Ebook ds :i esa
Compile dj ldrs gSa vkSj viuh Website ds ek/;e ls bUgsa Promote dj ldrs gSaA ftu yksxksa
dks vkidh jpuk,sa ilUn vk,saxh] os bUgsa t:j Purchase dj ldrs gSa vFkok vki viuh
Website ij bu jpukvksa ds cnys Donation ekax ldrs gSaA ;k fQj vki Private Site Create
dj ldrs gSa] ftlesa dsoy os gh yksx vkidh jpukvksa dks i< ldrs gSa] tks vkids Registered
Members gksrs gSa vkSj Registered Member cuus ds fy, vki vius Customers dks Charge
dj ldrs gSaA
vki lkspsaxs fd vkidh Paintings, ;k dforkvksa] dgkfu;ksa dks dkSu [kjhnsxk] oks Hkh ,d Digital
Product ds :i esa] rks vki xyr lksap jgs gSaA BccFalna.com ij viuh iqLrdksa dks Selling ds
fy, Upload djus ls igys ;s iqLrdsa eSa yksxksa dks dsoy muds Email Registration ds cnys
Free Gift ds :i esa ns fn;k djrk FkkA
tc eSa ;s iqLrdsa Free fn;k djrk Fkk] rc yksx esjh Website ij bu iqLrdksa dks Free izkIr djus
ds fy, vkrs FksA ysfdu tc eSaus bu iqLrdksa ds lkFk Rate Tag yxk fn;k] ;kuh tc eSaus bu
iqLrdksa dks Free nsuk cUn djds Sale djuk “kq: dj fn;k] rks esjh mlh Website ij bu iqLrdksa
dks [kjhnus okys Customers Hkh vkus yxsA
bldk ;gh eryc gS fd ;fn vki Free nsaxs] rks yksx Free ysaxs ysfdu ;fn vki cspsaxs] rks yksx
[kjhnsaxs HkhA blfy, ;fn vki cspuk pkgsaxs] rks vkidks Customer t:j feysaxs] D;ksafd fcdus dks
rks /kwy Hkh fcdrh gSA ysfdu ;fn vki u cspuk pkgsa] rks vkids ikl j[kk lksuk Hkh ugha fcd
ldrk] D;ksafd vki mls cspuk gh ugha pkgrs blfy, mls cspus dh dksf”k”k gh ugha djrsA
esjk vuqHko rks ;gh dgrk gS fd lcdqN fcdrk gS] dsoy cspus okys esa Offer djus dh fgEer gksuh
pkfg,A ;fn vki Offer dj ldrs gSa] rks vkidk Product fcdsxk] fQj Hkys gh og dpjk gh D;ksa
u gksA D;k vkius dHkh vius ?kj dk dckM ugha cspkA oks dckM vkids ?kj dk dpjk gh rks gksrk
gSA tc vkids ?kj dk dpjk Hkh fcd ldrk gS] rks vkidh jpuk,sa D;ksa ugha fcd ldrhA

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www.BccFalna.com
WordPress in Hindi
tc vkidks vius ?kj dk dckM cspuk gksrk gS] rc vki ;s ugha lksaprs fd og fcdsxk ;k ugha vkSj
blhfy, og fcd tkrk gSA og blfy, fcd tkrk gS D;ksafd vki Offer djrs gSa] ysfdu vkidh
jpuk,sa ugha fcdrh] D;ksafd vki Offer ugha djrsA Offer dhft,] nqfu;ka esa ,slh dksbZ pht ugha]
tks u fcdsA
Online Business dh ewy fo”ks’krk ;gh gS fd ;fn vki fy[k ldrs gSa] rks vki Online dek
ldrs gSaA D;ksafd ;fn vki fy[k ldrs gSa] rks vius fy, Information Product Create dj
ldrs gSa ;k vU; yksxksa ds Products dks Affiliate ds :i esa viuh Website ds ek/;e ls
Content ;kuh Article fy[kdj Promote djrs gq, Online Earning dj ldrs gSaA
Theme Content r; djus ds ckn tc vki ml Theme Content ls lEcaf/kr Problem dks
Identify dj jgs gksrs gSa] rc vkidks ewy :i ls tks ckr /;ku esa j[kuh gksrh gS] og ;s gS fd
vkidk Niche pkgs ftruk Hkh NksVk D;ksa u gks] vkidks gesa”kk ,slk Information Product Create
djuk pkfg,] tks fd ml Niche dh fdlh Specific Problem dks Solve djus esa Unique :i ls
enn djsA
;kuh vkidk Product dsoy fdlh vU; Product dh Copy u gks] cfYd ,d Unique Concept ls
;qDr gksA ml fLFkfr esa vkidk Product nqfu;ka dk ,d Unique Product gksus dh otg ls vkids
ml Product dk dksbZ Competitor ugha gksxkA ifj.kkeLo:i Demand dh rqyuk esa Supply de
gksxh] ftldh otg ls vki vius Product dh eupkgh dher olwy dj ldsaxsA
mnkgj.k ds fy, BccFalna.com dk Niche ;kuh Target Audience dk lewg lEHkor;k yxHkx
1 yk[k ds vklikl gh gksxk] ysfdu Hindi Hkk’kk esa Quality Content ;qDr Ebook dsoy blh
Website ij Professionally Sale fd;k tkrk gSA
blfy, Demand ds :i esa 1 yk[k Customers gSa] tcfd Supply ds :i esa dsoy ,d
BccFalna.com gS] D;ksafd BccFalna.com Unique Product Supply djrk gS] tks fd nqfu;ka esa
dgha Hkh Available ugha gSA
Bhd blh rjg ls vkidks Hkh Solution ds :i esa ,d ,slk Product Create djuk gksrk gS] tks
vkidh Website ds vykok nqfu;ka esa fdlh Hkh vU; txg ls izkIr u gksA ifj.kkeLo:i ;fn lkjh
nqfu;ka esa vkids Niche ls lEcaf/kr dsoy 10 gtkj yksx Hkh gksaxs] rc Hkh Demand ds :i esa 10
gtkj tcfd Supply ds :i esa dsoy vki dk Product gksxk] tks fd fuf”pr :i ls vkids fy,
Income Generate djsxkA
;kuh vklkuh ls viuk Online Business Establish djus dk ,d gh rjhdk gS fd Demand de
gks rks dksbZ ckr ugha] ysfdu Supply djus okyk Supplier u gks] rkfd vkidk dksbZ Competitor u
gks vkSj tc vkidk dksbZ Competitor gh ugha gksxk] rks vkids Online Business dks Successful
gksus ls dksbZ ugha jksd ldrkA
lkFk gh tc ,d ckj vki de Demand okys Product ds Unique Supplier ds :i esa viuh
Website dks ,d Brand dh rjg Establish dj ysrs gSa] mlds ckn pkgs ftrus vkSj u,

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WordPress in Hindi
Competitors iSnk gks tk,sa] fQj Hkh vkids Online Business o Reputation ij dksbZ izHkko ugha
iMrk] D;ksafd Offline World dh rjg gh Online World esa Hkh ,d ckj Establish gks tkus ds ckn
Product ugha cfYd Brand fcdrk gSA
Coca-Cola o Thumbs-Up ds vkus ds ckn fdrus Soft-Drinks Market esa Launch gq,] D;k
dksbZ Hkh bUgsa Replace dj ik;kA
blhfy, D;ksafd Coca-Cola o Thumbs-Up vc vius vki esa ,d Brand cu x, gSa vkSj Market
esa teas jgus ds fy, vc bUgsa fdlh ds lkFk dksbZ Competition ugha djuk gS] D;ksafd vc Coca-
Cola ;k Thumbs-Up Soft-Drink ds :i esa ,d Product dh rjg Sale ugha gksrs cfYd ,d
Brand dh rjg Sale gksrs gSaA
;kuh vU; u, Soft-Drinks dk Competition rks buls gS] ysfdu budk Competition fdlh ls
ugha gS] D;ksafd ;s iwjh rjg ls Established Brands gSa vkSj Bhd ;gh ckr vkids Business ij
Hkh Apply gksrh gSA
tc ,d ckj vkidk Product Online World esa ,d Brand dh rjg fdlh Specific Problem ds
Unique Solution dh rjg Identify gksus yxrk gS] mlds ckn pkgs ftrus Competitors D;ksa u
iSnk gks tk,sa] vkidh Identity dks dksbZ QdZ ugha iMrk] cfYd gj Competitor vkidh Identify dks
vkSj etcwr djrk gSA
Digital Product – Another Best Product for Online Income
;fn vki fdlh Hkh izdkj dk Information Product Create djds Sell djus ds LFkku ij
Development djus esa T;knk Comfortable eglwl djrs gSa] ;kuh fy[kuk vkids fy, FkksMk
Typical gS] rks ml fLFkfr esa Website ;k vU; izdkj ds Applications Develop djds mUgsa
Online o Offline Sell djuk vkids fy, Online o Offline Earning dk nwljk lcls csgrj rjhdk
gks ldrk gS] D;ksafd Information Product ds ckn Internet }kjk lcls T;knk fcdus okyk
Product Software gh gksrk gS] tks fd dksbZ Game, Audio, Video, Web Application,
Plugin, Extension Website vkfn dqN Hkh gks ldrk gSA
;kuh ;fn vkidks Programming o Development ls lEcaf/kr Kku de gS] rks vki dksbZ
Information Product Create djds Online Earning dj ldrs gSa] tcfd ;fn vkidk
Programming o Development ls lEcaf/kr Kku vPNk gS] rks vki fofHkUu izdkj ds
Applications o Services Develop djds Hkh Online Earning dj ldrs gSa vkSj lkekU;r%
Information Product Create djus okys igys izdkj ds yksxksa ds fy, Development dk dke
vki tSls nwljs izdkj ds yksx gh djrs gSaA
gkykafd tc vki dksbZ Software ;k Application Develop djrs gSa] rks vki Hkh ,d izdkj dk
Digital Product dh Create dj jgs gksrs gSaA blfy, vius bl izdkj ds Digital Product dks
Sell djus ds fy, vkidks Hkh viuh Lo;a dh ,d Website rks cukuh gh gksrh gS] ftlds ek/;e ls

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WordPress in Hindi
vki vius Development Products Online Promote djds Online Income izkIr djrs gSa] lkFk
gh Information Product Create djus okys Offline Customers Hkh izkIr djrs gSa] tks vius
Information Product dks Online Sell djrs gq, Earning djuk pkgrs gSa ;k fQj ,sls Offline
Customers Hkh izkIr djrs gSa] ftudh Lo;a dh Offline Shop gS ;k tks yksx Offline Services
Provide djrs gSa vkSj vius Offline Business dks c<kus ds fy, mls Online Promote djuk
pkgrs gSaA
Online Earning ds bl rjhds esa lkekU;r% vki fdlh vU; Owner ds fy, Website ;k
Application Develop djrs gq, mldh fdlh Specific Problem dks Solve djrs gSa ;k fdlh
Specific Requirement dks Fulfill djrs gSaA
mnkgj.k ds fy, ,d Developer ds :i esa vki fdlh Medical Store ds Account o Inventory
dks Manage djus ds fy, Medical Store Management System Develop djds Medical
Owner dks Sell dj ldrs gSaA
vFkok BccFalna.com tSlh dksbZ Information Product Sell djus okyh dEiuh ds fy, ,d
Online Selling ls lEcaf/kr Ecommerce vk/kkfjr Website ;k Web Application Create dj
ldrs gSa vFkok bl izdkj dh Website ds fy, fdlh Special izdkj dh Requirement dks iwjk
djus ds fy, dksbZ Plugin ;k Extension Develop djds Sell dj ldrs gSaA
bl izdkj ls vki viuh lqfo/kk o Ability ds vuqlkj Online Income izkIr djus ds fy, ;k fQj
Offline Business dks Online djds mls c<kus ds fy, mijksDrkuqlkj Discussed fdlh Hkh rjhds
dks Use dj ldrs gSaA tgka Information Product o Development Related Digital
Products Create o Promote djus tSls nks lcls T;knk Use gksus okys rjhdksa ds ckjs esa geus
foLrkj ls Discuss fd;k gS] tcfd Online Income ls lEcaf/kr vU; lHkh izdkj ds rjhds fdlh
u fdlh rjg ls mijksDrkuqlkj nksuksa esa ls fdlh ,d Category ls gh lEcaf/kr gksrs gSaA
ysfdu bu nksuksa gh rjhdksa esa tks ,d pht Common :i ls t:jh gS og gS vkidh viuh
Website, D;ksafd pkgs vki viuk Lo;a dk Information Product Create djds Sell djus gsrq
Promote djsa] pkgs fdlh vU; Owner ds Product dks Affiliate ds :i esa Promote djsa] pkgs
fdlh Advertising Network ls izkIr PPC ;k CPA izdkj ds ek/;e dks Use djrs gq, Online
Income izkIr djuk pkgsa] pkgs vius Offline Business dks Online Promote djrs gq, vius
Offline Business dks c<kuk pkgsa] ;k vU; yksxksa ds fy, Application ;k Web Applications ;k
Plugins vkfn ds :i esa vius Digital Products dks Promote djuk pkgsa] gj fLFkfr esa vkidh
Online Presence dk tks vk/kkj gksrk gS] og vkidh Website gh gksrk gSaA blfy, iqLrd ds
vxys Chapter esa vc ge mu Basic ckrksa dks le>saxs] ftudh t:jr ,d Online Business
Establish djus gsrq Create dh tkus okyh Website ds fy, gksrh gSA

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www.BccFalna.com
WordPress in Hindi
Website
The Basic Requirements

34
www.BccFalna.com
WordPress in Hindi
Website – The Basic Requirements
fiNys Chapter esa Discuss fd, vuqlkj tc vki viuh Website ds Theme Content dk
Decision ys ysrs gSa vkSj r; dj ysrs gSa fd vkidks vkidh Website dks fdl fo’k; ij vk/kkfjr
j[kuh gS rFkk ml Particular fo’k; ;kuh Theme Content ls lEcaf/kr fdlh Specific Problem
dks Identify djds mlls lEcaf/kr information Product ds ckjs esa Hkh vki fu.kZ; ys ysrs gSa] mlds
ckn tks vxyk lcls egRoiw.kZ dke gksrk gS] og viuh Website Develop djuk gh gksrk gSA
,d Website ewy :i ls Domain Name o Web Hosting ds :i esa nks phtksa dk
Combination gksrk gSA tgka Domain Name vkidh Online Identity ;kuh Brand dks
Represent djrk gSA tcfd vkidh Website dks Place djus ds fy, vkidks fdlh u fdlh
Hosting dEiuh ls Space [kjhnuk iMrk gSA
gkykafd lkekU;r% u, yksx Lo;a dk Domain Name o Hosting [kjhnus ds LFkku ij Free
Hosting o Free Sub-Domain ls gh “kq:vkr djuk ilUn djrs gSa] tks fd Online Business
Establish djus ds igys Step ds :i esa gh xyrh dj nsrs gSa] ftldk cnyk ckn esa dkQh
uqdlku mBkus ds :i esa pqdkuk iMrk gSA
Lo;a dk Domain + Hosting u gksus dk lcls igyk uqdlku rks ;gh gksrk gS] fd vkidks fdlh
Advertising Network }kjk dksbZ Advertisement izkIr ugha gksrkA ;kuh PPC, CPA vkfn
Provide djus okyh Google tSlh vPNh Ad-Companies vkidks vius Ad-Network ds fy,
Register ugha djrhaA
lkFk gh ;fn vkidk Lo;a dk Domain + Hosting ugha gksrk] rks fQj vki pkgs ftruk Hkh vPNk
Product D;ksa u Offer dj jgs gksa] yksx vki ij fo”okl ugha djrs] D;ksafd vkidk Domain gh
vkidh Identity gksrk gS vkSj ;fn vki vius Lo;a ds Domain ;kuh Lo;a ds Brand ;k Identity
ds fy, lkykuk 600/- :i, Hkh [kpZ ugha dj ldrs] rks esjs [k;ky ls vki vius gh Online
Business ds izfr xaHkhj ugha gSa vkSj tc vki viuh Identity ds izfr gh xaHkhj ugha gSa] rks yksx
vkids Product ds izfr D;ksa xaHkhj gksaxsA
lkFk gh ;fn vki Blogger tSls fdlh Platform dks Use djrs gq, viuh Online Identity
Develop djuk pkgrs gSa] ftlds lkFk vki vius Personal Domain dks Attach dj ldrs gSa] rks
;s xyrh Hkh er dhft,xkA D;ksafd gkykafd Blogger vkidks vius Blog ds lkFk vkidk Personal
Domain Name Attach djus dh lqfo/kk rks nsrk gS] ysfdu Server Side ij vkidk dksbZ
Control ugha gksrkA blfy, vkidks viuh Website dks Bhd mlh rjg ls cukus ds fy, etcwj
gksuk iMrk gS] ftl rjg ls Blogger vkidks lqfo/kk nsrk gSA
lkFk gh Blogger okLro esa ,d Blogging Platform gS] tks Reverse Chronology esa gh Posts
dks Display djrk gSA blfy, vki Blogger dks ,d Website dh rjg Use ugha dj ldrsA
blds vykok Blogger ij ;fn vki Continually u, Content Update u djsa] rks /khjs&/khjs
vkids Website dh Search Engine Ranking de gksus yxrh gS] ftldh otg ls vkids
Website ij vkus okys Visitors dh la[;k de gksus yxrh gS vkSj vkidk Online Business ,d
le; ds ckn iwjh rjg ls Bi gks tkrk gSA

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www.BccFalna.com
WordPress in Hindi
vki Blogger dks viuh t:jr ds vuqlkj Customize ugha dj ldrs] u gh Blogger ds fy,
ml rjg dh Professional Plugin o Themes Available gSa] ftUgsa Use djds vki viuh
Website dks Commercially Use dj ldsa o Selling ds ek/;e ls T;knk ls T;knk Online
Earning dj ldsaA
;kuh Blogger o bl tSlh vU; Free Blogging Platform Provide djus okyh fofHkUu
Websites ds lkFk lSdMksa rjg dh ijs”kkuh gSa] D;ksafd ;s vkidks dHkh Hkh Development ls
lEcaf/kr iw.kZ Lora=rk ugha nsrs] ftudh t:jr ,d Online Brand Establish djus ds fy, gksrh
gSA
eSa vkidks Blogger tSls Platform dks Use djus ls blfy, Strictly euk dj jgk gwa] D;ksafd July-
2012 rd eSaus Hkh Blogger dh Hosting dks gh bccfalna.com Domain ds lkFk Associate
fd;k gqvk FkkA ysfdu Blogger, Server Side Coding ij fdlh Hkh rjg dk dksbZ Control
Provide ugha djrk] u gh Email Send djus dh lqfo/kk nsrk gS] u gh ge Blogger Site ij
Contact Form yxk ldrs gSaA
;kuh vius Customer ls Contact djus ;k mlds Orders dks Accept djus ds fy, eq>s
Blogger ij dksbZ lqfo/kk izkIr ugha gksrh FkhA tcfd EBooks dks Selling ij yxkus ds ckn eq>s
yxkrkj u, Customers fey jgs Fks] ftuds fy, Ebook Order djus ds System dks ljy
cukuk t:jh Fkk] rkfd yksx BccFalna.com ij vklkuh ls EBooks ds fy, Order dj ldsaA
blfy, viuh Website ij iwjk Control izkIr djus ds fy, Lo;a dk Personal Hosting Space
[kjhnuk vc esjs fy, dkQh t:jh gks x;k Fkk vkSj vc eq>s iNrkok Hkh gks jgk Fkk fd D;ksa eSaus
ekewyh lh cpr ds pDdj esa Blogger ij viuh Website dks Hosted j[krs gq, viuk Online
Business Establish fd;kA
D;ksafd vc ;fn eSa vius Domain http://www.bccfalna.com dks Blogger Hosting ls gVk
dj Lo;a ds Web Host ds lkFk Connect djrk] rks 2008 ls 2012 rd Blogger ij Hosted esjh
Website BccFalna.com ds ek/;e ls Establish fd;k x;k esjk lkjk Online Business, esjs
Customers, esjs Registered Readers, esjs Website dh Ranking, Search Engines ls vkus
okyk Traffic, lcdqN lekIr gks tkrk gS vkSj eq>s esjh Website BccFalna.com dks fQj ls iwjh
rjg ls Re-Establish djuk iMrk] tcfd March-2012 ls July-2012 rd BccFalna.com
yxHkx vkSlru 5000/- :i, izfrekg dk Income Generate djus yxk FkkA
;kuh 2008 ls 2012 rd Blogger ij Hosted ftl bccfalna.blogspot.com ds lkFk
Attached http://www.bccfalna.com/ Domain dks ,d Brand ds :i esa eSaus Establish fd;k
Fkk] ml Brand dks eq>s fQj ls Re-Establish djuk iMrkA ftldk eryc ;s Fkk fd esjh pkj
lky dh esgur csdkj tkus okyh FkhA
ysfdu eSa dqN Hkh ugha dj ldrk FkkA esjs fy, Blogger dks NksMdj vius Paid Hosting ds lkFk
vius Domain dks Attach djuk ;kuh vius Lo;a ds Web Host ij Shift gksuk Compulsory :i

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www.BccFalna.com
WordPress in Hindi
ls t:jh gks x;k Fkk D;ksafd Blogger ij viuh Website dks Hosted j[krs gq, eSa vius Online
Business dks ;kuh BccFalna.com dh Earning dks Increase ugha c<k ldrkA
eSa ,slk blfy, ugha dj ldrk Fkk D;ksafd Blogger ij Hosted esjh Website esa ,d ,slk ekewyh
lk Change Hkh ugha dj ldrk Fkk] tks fd Server Side Scripting ls lEcaf/kr gksA ;kuh
Blogger Hosted Site ij vius Domain Name ds vykok esjk dgha ij dksbZ Control ugha FkkA
vUr esa eSaus ,d dkQh dfBu fu.kZ; fy;k vkSj vius Domain Name dks Blogger ls Remove
djds Lo;a ds Paid Host ds lkFk Attach fd;k vkSj tSls gh eSaus viuk Host cnyk] 30000
izfrekg ds Page-View okyh esjh Website dk Traffic yxHkx [kRe gks x;kA BccFalna.com
}kjk Generate gksus okyk yxHkx 5000/- :i, izfrekg dk Income ?kVdj 0 gks x;kA
tYnh gh esjs Domain dh Google Ranking 3 ls ?kVdj 0 gks xbZ vkSj rc ls vc rd Google
us esjs Domain dh Ranking Increase ugha dh vkSj “kk;n Hkfo’; esa dHkh djsxk Hkh ugha] D;ksafd
Blogger ds lkFk 3 lky rd Associated jgus okys Domain dks eSaus Remove djds fdlh vU;
Host ds lkFk Associate dj fn;k Fkk] tks mldh utj esa xyr FkkA D;ksafd Blogger okLro esa
Google dk gh Platform gS] vkSj Google ds Host dks NksMdj fdlh vU; Host ij Move djsaxs]
rks Domain dh Ranking dks bldh ltk rks feysxh ghA
Hosting Change djus ds ckn yxHkx 2 eghus rd eSa vius u, Host ij viuh Website ds
Content gh Create djrk jgkA D;ksafd Blogger ij eSaus yxHkx 400 Articles fy[ks Fks] ftuds
ek/;e ls eq>s izfrfnu 1000 ls T;knk Pageviews o yxHkx 200 Unique Visitors feyus yxs
Fks] ysfdu esjh ubZ Website ij dksbZ Content ugha Fkk vkSj Blogger ls vius Contents dks vius
Lo;a ds Host ij Move djus ds ckotwn Hkh eq>s yxHkx lkjs Content dks fQj ls Modify djuk
iMkA
D;ksafd eSaus vius u, Host ij vius CMS ;kuh Content Management System ds :i esa
WordPress dks Use fd;k D;ksafd WordPress gh ,d ,slk CMS gS] ftlesa Blogger ij ekStwn
Content dks lcls T;knk csgrj rjhds ls Move fd;k tk ldrk gSA lkFk gh dsoy WordPress
gh ,d ,slk Framework gS] ftlds fy, fofHkUu izdkj dh t:jrksa dks iwjk djus ds fy, nqfu;ka
esa lcls T;knk Plugins o Themes Develop fd, x, gSa vkSj D;ksafd esjh Website Blogger ls
Lo;a ds Host ij Shift djus ds dkj.k iwjh rjg ls lekIr gks xbZ Fkh] blfy, eq>s de ls de
le; esa viuh Website dks fQj ls Re-Establish djrs gq, Normal fLFkfr esa ykuk Fkk] rkfd og
fQj ls Income Generate djuk “kq: dj lds] blfy, eSaus vius CMS ds :i esa WordPress
dks pqukA
Blogger Host ls vius 400 ls T;knk Articles dks vius WordPress Powered Self Hosted
Server ij Move djus ds ckotwn Hkh eq>s vius gj Article dks fQj ls Check o Modify djuk
iMk] D;ksafd WordPress o Blogger nksuksa nks ,dne vyx Technologies ij vk/kkfjr
Platforms gSaA blfy, buds chp Data Transfer djus ds ckotwn Data 100% Perfect rjhds ls
Transfer ugha gksrk ftldh otg ls viuh Website dks fQj ls Normal fLFkfr esa ykus esa eq>s
yxHkx nks eghus yx x,A

37
www.BccFalna.com
WordPress in Hindi
bu nks eghuksa esa Website }kjk Generate gksus okyh Monthly Income 0 jgk vkSj nks eghus ckn
fQj ls /khjs&/khjs bl Website us Income Generate djuk “kq: fd;kA ysfdu bl ckj bls
vkSlru 5000/- :i, ekfld rd igqapus esa yxHkx 6 ls 8 eghus vkSj yxsA
D;ksafd tc eSaus bccfalna.com Domain dks Blogger Hosting ds lkFk Associate fd;k Fkk] rc
Blogger ij Create fd, x, esjs 400 ls T;knk Articles, Google Search Engine esa Ranked
Fks vkSj gtkjksa Keywords ds fy, esjh Website ij Search Engine Traffic vkrk FkkA ysfdu
tc eSaus Blogger ls vius Domain dks Remove djds vius Lo;a ds Host ds lkFk Attach dj
fn;k] rks gtkjksa Keywords ds fy, Google Search Engine esa Ranked esjs lkjs Articles ds
URL ;kuh Path Invalid gks x,A
ifj.kkeLo:i tc rd Google esjh ubZ Website ds lHkh Webpages dks fQj ls fofHkUu
Keywords ds fy, Index u djs] rc rd esjh Website dh Income Increase ugha gks ldrh Fkh
vkSj Google }kjk ;s dke djus esa 6 ls 8 eghus dk le; yx x;kA ftldh otg ls yxHkx 6
eghus ckn BccFalna.com }kjk fQj ls Income Generate gksuk “kq: gqvkA
vc ;fn eSa Blogger ls Personal Web Host ij Shift gksus ds dkj.k esjs gksus okys dqN uqdlku
dk vUnktk yxkÅa] rks ftl le; eSaus Hosting Change fd;k Fkk] ml le; BccFalna.com
yxHkx 5000/- :i, izfrekg Earn dj jgk Fkk vkSj fQj ls 5000/- :i, izfrekg rd igqapus esa
bls yxHkx 6 eghus dk le; yxkA ;kuh bu 6 eghuksa dk Cash uqdlku 6 x 5 = 30 gtkj :i,
dk jgkA
tcfd ;fn “kq: ls gh eSusa vius Domain dks Lo;a dh Paid Hosting ds lkFk gh Associated
j[kk gksrk] rks bUgha 6 eghuksa esa BccFala.com dh Earning c<dj yxHkx 10 gtkj :i, izfrekg
rd igqap tkrh D;ksafd Bhd ,d lky ckn July-2013 esa BccFalna.com yxHkx 10 gtkj :i,
izfrekg Income Generate dj jgk FkkA blfy, bu 6 eghuksa esa c<us okyh Income dk Hkh
uqdlku gqvk tks fd yxHkx 6 x 5 = 30 gtkj ds cjkcj gh gksrkA
vU; “kCnksa esa dgsa rks Hosting Change djus dh otg ls esjh Website yxHkx 1 lky ihNs pyh
xbZA ;kuh BccFalna.com ftl Online Selling Income rd vxys 6 eghus esa igqap ldrk Fkk]
ogka rd igqapus esa mls yxHkx 1 lky dk le; yx x;kA
bl rjg ls ;fn ljy “kCnksa esa dgsa] rks 1 lky rd dsoy vkSlru 5 gtkj :i, izfrekg dk
uqdlku gh ekusa] rks dqy 12 x 5 = 60 gtkj :i, dk Directly o Indirectly uqdlku gqvk
Blogger ls Lo;a ds Host ij Move djus ds dkj.kA
tcfd ;fn eq>s bl ckr dk vUnktk igys gksrk] fd Blogger ls Lo;a ds Host ij Move djus ij
eq>s 50 – 60 gtkj dk Direct o Indirect uqdlku gksxk] rks ek= 2500/- :i, izfro’kZ dk ykyp
u djrk cfYd vius Lo;a ds Web Host ds lkFk vius Domain dks Associate djrs gq, viuh
Website dks Establish djrkA
rks] ;fn vki Hkh esjh rjg ;gh lksap jgs gksa fd Domain viuk [kjhn fy[k tk, vkSj Hosting ds
:i esa Blogger ;k ,sls gh fdlh vU; Free Web Space ij viuh Website dks Host dj fy;k

38
www.BccFalna.com
WordPress in Hindi
tk,] rks 2500/- :i, dk vkt vki }kjk fd;k tkus okyk ykyp] fuf”pr :i ls dqN le; ckn
vkidks Hkh gtkjksa :i, ds Direct o Indirect uqdlku ds :i esa Hkksxuk iMsxkA
blfy, le>nkjh blh esa gS fd Free ds pDdj esa u iMrs gq, ,d vPNs Hosting Provider ls
viuh t:jr ds vuqlkj Hosting Space [kjhfn,] vU;Fkk esjh gh rjg dqN le; ckn vki Hkh
,slh gh dksbZ dgkuh fy[k jgs gksaxs vkSj yksxksa dks lykg ns jgs gksaxs fd Blogger tSls Free
Hosting Space ds pDdj esa u iMsa] vU;Fkk dkQh uqdlku mBkuk iMsxkA
vkSj tc vkidks yxHkx 600/- :i, lkykuk Pay djds viuk Lo;a dk ,d Domain rFkk yxHkx
2500/- :i, lkykuk Pay djds vPNh Quality dk Web Hosting Space fey ldrk gS] rks fQj
Free ds pDdj esa iMus dk D;k eryc gSA tcfd yxHkx 2500/- :i, izfro’kZ Pay djds vki
mu Problems, Limitations o Direct/Indirect Losses ls gesa”kk ds fy, cp ldrs gSa] ftUgsa
Blogger tSls Free Hosting dks Use djds eSaus Face fd;k gSA eq>s yxrk gS] fd vkids fy, ;s
lkSnk dksbZ T;knk egaxk ugha gSA
vkSj ;fn vki viuk Online Business Establish djus ds fy, yxHkx 3000/- :i, izfro’kZ
;kuh yxHkx 250/- :i, izfrekg dk lk/kkj.k lk Investment djrs gq, viuk Lo;a dk Domain
o Good Quality dk Hosting Space [kjhnrs gSa] rks eq>s yxrk gS fd fdlh Hkh Business dks
Establish djus ds fy, fd;k x;k ;s Investment, nqfu;ka dk lcls de Investment gSA blls
de Investment esa rks uqDdM ij ,d pk; dk BSyk Hkh ugha yxk;k tk ldrkA
;fn vki viuk Lo;a dk Domain + Hosting [kjhnus ds fy, 3000/- :i, Hkh Invest ugha djuk
pkgrs] rks eq>s yxrk gS fd Online ;k Offline fdlh Hkh izdkj dk Business vkids cl dk ugha
gS vkSj vkidks dgha Day Job ;kuh 8AM To 5PM dh ukSdjh [kkstuh pkfg,] D;ksafd ukSdjh esa ,d
:i, dk Hkh Investment ugha gksrk] blfy, dksbZ uqdlku gksus dk Risk Hkh ugha gksrkA gkykafd
ukSdjh esa ekufld “kkfUr o vkfFkZd larqf’V Hkh ugha gksrh vkSj fcuk fdlh dks ihNs [khaps gq, vkids
vkxs c<us dk jkLrk Hkh ugha gksrkA
ysfdu fdlh Hkh Business esa FkksMk rks Risk gksrk gh gS vkSj blhfy, dksbZ Hkh Business, pkgs og
Online gks ;k Offline, ;fn lgh rjhds ls fd;k tk,] rks dHkh Hkh Fail ugha gksrk D;ksafd Fail gksus
dk Mj Businessman dks vkSj T;knk esgur djus ds fy, izsfjr djrk gS] tks fd lQyrk dh
dqath gSA
rks ;fn brus ekewyh ls Investment }kjk vki vius Online Business dks Establish djus dh
,d dksf”k”k djuk pkgrs gSa] rks Online Business dh nqfu;ka esa vkidk Lokxr gS vkSj eSa vkidks
fo”okl fnykrk gwa fd ;fn vki /kS;Z ds lkFk bl Business dks le>us dh dksf”k”k djrs gSa] rks
vkidk ;s Investment lSdMksa gtkjksa xquk c<dj Return gksxkA
Domain Name – The Brand or Identity of Website
tc ,d ckj vki viuk Online Business Establish djus ds fy, vius Website dh Theme
dk pquko dj ysrs gSa] mlds ckn vkidks viuh Website dk Domain Purchase djuk gksrk gSA

39
www.BccFalna.com
WordPress in Hindi
vkidk Domain gh vkidh Online Identity gksrk gS] D;ksafd yksx vkidh Website ds uke ls gh
mls o ml ij Offer fd, tkus okys Solution dks Brand ds :i esa igpkurs gSaA blfy, viuh
Website ds fy, Domain Name r; djus ls igys dqN Basic ckrksa dks /;ku esa j[kuk vius
Business dks ,d Brand ds :i esa vklkuh ls Establish djus gsrq t:jh gksrk gSA
mnkgj.k ds fy, gekjh Website dk Domain Name bccfalna.com gS vkSj yksx blh uke ls
bl Website dks Identify djrs gSaA blfy, BccFalna.com ,d izdkj ls gekjh Website dh
Identity ;k Brand dks gh Represent ugha djrk cfYd gesa Hkh Represent djrk gSA D;ksafd
gekjh igpku Hkh gekjh Website ls gh gksrh gS vkSj ftruk T;knk Reputation gekjh Website
dks izkIr gksrk gS] mruk gh T;knk eku&lEeku gesa Hkh izkIr gksrk gSA
blfy, viuk Domain Name [kjhnrs le; vkidks fuEukuqlkj dqN ckrksa dks t:j Follow djuk
pkfg,] rkfd vki Hkh viuh Website ds fy, ,d csgrj Domain Name Select dj ldsa o
viuh Online Identity dks ,d etcwr Brand ds :i esa Establish dj ldsa%
Easy to Memorize
Domain Name ds :i esa ge vf/kdre 63 Characters Use dj ldrs gSaA blfy, tgka
rd lEHko gks] Domain Name Short o Easy to Memorize ;kuh vklkuh ls ;kn j[kus
;ksX; gksuk pkfg,] rkfd tks Hkh Visitor vkidh Website ij Search Engine ;k fdlh vU;
Referral ek/;e ls igqaps] og nqckjk vkidh Website ij vkus ds fy, vkidh Website ds
uke ;kuh Domain Name dks ;kn j[k lds vkSj vxyh ckj vkids Domain Name dks Web
Browser ds Addressbar esa Manually Type djds vkidh Website ij igqap ldsA
vkidk tks Visitor vkidh Website ds uke ;kuh Domain Name dks ;kn j[k ysrk gS vkSj
nksckjk vkidh Website ij igqapus ds fy, ml Domain Name dks lh/ks gh vius Web
Browser ds Addressbar esa Type djrk gS] bl izdkj ds Traffic dks Direct Traffic ds uke
ls tkuk tkrk gS vkSj ;s Traffic gh vkidk lcls egRoiw.kZ Traffic gksrk gS] D;ksafd ;s Traffic
cMh gh vklkuh ls vkidk Customer curk gS ;k yEcs le; rd vkids Visitor dh rjg
vkidh Website dks Visit djrk gSA
Direct Traffic ,d ,slk Traffic Hkh gksrk gS] tks ml le; Hkh vkidh Website rd igqap
tkrk gS] tc fdlh dkj.ko”k Search Engines ;k vU; ek/;eksa ls vkidh Website ij
Traffic vkuk cUn gks tkrk gSA bl izdkj dh nq?kZVukvksa dk bl izdkj ds Traffic ij dksbZ
izHkko ugha iMrkA
D;ksafd ;s Traffic Search Engines ds Result Pages ls ;k fdlh vU; Social Networking
Site ;k Directory ls Refer gksdj vkidh Website ij ugha igqaprk cfYd vkidh Website
dh Identity ;kuh Domain Name dks Web Browser esa Directly Type djds vkidh Web
Site ij igqaprk gSA
BccFalna.com ij eSa bl izdkj ds Traffic ij lcls T;knk /;ku nsrk gwaA ;kuh eSa dksf”k”k
djrk gwa fd T;knk ls T;knk Visitor esjh Website dks mlds Domain Name ls tkusaA rkfd

40
www.BccFalna.com
WordPress in Hindi
fdlh Hkh izdkj dh foijhr fLFkfr gksus ij Hkh esjs Visitors Direct Traffic ds :i esa vius
Web Browser esa bccfalna.com Type djds Directly esjh Website ij igqap ldsa] Hkys gh
Search Engines esjh Website dks iwjh rjg ls Ignore gh D;ksa u dj nsaA
D;ksafd Google tSls Search Engines esjh Website dh Ranking dks rks [kRe dj ldrs gSa
ysfdu esjs Domain Name ds ek/;e ls cukbZ xbZ esjh igpku] esjh Identity o esjs Brand dh
Credibility dks [kRe ugha dj ldrs vkSj ftu yksxksa dks esjh Website dk Domain Name
;kn gksrk gS] os yksx fdlh Hkh fLFkfr esa esjh Website rd igqap gh tkrs gSaA
gkykafd ge Domain Name ds :i esa vf/kdre 63 Characters Use dj ldrs gSa] ysfdu
gekjk Domain Name mlh fLFkfr esa gekjs Visitor }kjk vklkuh ls ;kn j[kk tk ldrk gS]
tcfd og Short gks ;kuh mlesa de ls de Character gksaA
;kuh Domain Name ftrus de Characters dk gksrk gS] mls vklkuh ls ;kn j[kus dh
lEHkkouk mruh gh T;knk gksrh gSA tcfd ;fn Domain Name esa dkQh de Characters
gksrs gSa] rks Web Browser ds Addressbar esa mls Type djrs le; Miss Type gksus dh
lEHkkouk Hkh dkQh de jgrh gSA
blfy, Hkys gh vki vius Domain Name dks vf/kdre 63 Characters rd dk Select dj
ldrs gSa] ysfdu tgka rd lEHko gks] gesa”kk Short o de ls de Characters ds Domain
Name dks gh Select djuk pkfg,] ftls vklkuh ls ;kn j[kk tkuk lEHko gksA rkfd vkidh
Website ds Direct Traffic dh la[;k T;knk ls T;knk c< ldsA
Theme Content Related
;fn vkidh Website dk Theme Content dkQh Broad gks] rks vius Theme Content ls
lEcaf/kr Domain Name Choose djuk vkids fy, T;knk mi;ksxh gksrk gS] tgka vkidk
Domain Name vkids Online Business dh izd`fr dks Reflect djrk gSA
mnkgj.k ds fy, ;fn vkidh Website dk Theme Content “Chocolate” ij vk/kkfjr gS]
rks vki le> ldrs gSa] fd nqfu;ka esa gtkjksa rjg dh Chocolates gSa] ftuds fo’k; esa vki
viuh Website ij Discuss dj ldrs gSa vFkok Chocolate ls lEcaf/kr fdlh Specific izdkj
dh leL;k dks Face djus okys Chocolate Lovers ds fy, ,d Information Product
Create dj ldrs gSa] tks fd mUgsa Chocolate ds fo’k; esa vkSj T;knk mi;ksxh tkudkjh
Provide djsA
bl fLFkfr esa ;fn vki }kjk Select fd, tkus okys Domain Name esa “Chocolate” “kCn
Included gks] rks dksbZ Hkh Chocolate Lover O;fDr vkidh Website ds Domain Name dks
T;knk vklkuh ls ;kn j[k ldsxk vkSj Future esa fQj ls vkidh Website ij igqapus ds fy,
mls Google tSls Search Engine esa Keywords dk iz;ksx djrs gq, vkidh Website dks
Search ugha djuk iMsxkA

41
www.BccFalna.com
WordPress in Hindi
gkykafd ;fn vkidh Website ds Theme Content dk Meaning vkids Domain Name esa
Reflect gksrk gks] rks ,d Brand ds :i esa vkidk Domain T;knk vklkuh ls Establish gks
tkrk gSA
ysfdu ;fn vki pkgsa rks fdlh Abstract uke dks Hkh vius Domain Name ds :i esa Select
dj ldrs gSa] ftudk lkekU;r% dksbZ ,slk Meaning ugha gksrk] tks yksxksa dks vklkuh ls le>
esa vk tk, vkSj ,sls Domain Names dks Brand ds :i esa Establish djuk Hkh rqyukRed
:i ls FkksMk eqf”dy gksrk gSA ysfdu ,d ckj tc ;s Domain Names ,d Brand dh rjg
Establish gks tkrs gSa] mlds ckn bUgsa dkQh vklkuh ls o Frequently Use fd;k tkrk gSA
mnkgj.k ds fy, Lux ;k Rexona uke lqurs gh gekjs fnekx esa ,d Bath Shop dh Image
Create gks tkrh gS] ysfdu bu “kCnksa dk okLrfod Meaning rks budk ukedj.k djus okyh
dEiuh ds vykok “kk;n gh dksbZ tkurk gksA
Bhd ;gh ckr BccFalna.com ij Hkh Apply gksrh gS] ftldk okLrfod eryc “BetaLab
Computer Center, Falna” gS] ftlds Abbreviation dks gh eSaus viuh Website ds uke
ds :i esa Use fd;k gSA
D;ksafd ftl le; eSaus ;s Domain Purchase fd;k Fkk] ml le; eSa dsoy vius Coaching
Center dks Online Promote djuk pkgrk Fkk] rkfd eq>s esjs Local Area ls BCA,
PGDCA, MCA vkfn Degree Level Course djus okys vkSj T;knk Students feys] ftUgsa
Professional Programming and Development fl[kkdj eSa viuh Offline Income
dks Increase dj ldwaA
ysfdu vc eSaus viuk Coaching Center iwjh rjg ls cUn dj fn;k gS] fQj Hkh bl Domain
dks Continue j[k ldrk gwa D;ksafd bl Domain Name dk dksbZ Dictionary Meaning ugha
gSA ;kuh ;s uke Hkh Lux o Rexona dh rjg gh ,d izdkj dk Abstract uke gS vkSj ,d
Abstract uke ds lkFk eSa fdlh Hkh Meaning dks Associate dj ldrk gwaA
blfy, vius Coaching Center ds Meaning dh rqyuk esa BccFalna uke ,d ,slh
Website ds :i esa T;knk Popular o Identify gks x;k gS] tgka Hindi Hkk’kk esa Programming
o Development Related EBooks feyrh gSaA
gkykafd Abstract uke dks ,d Brand ds :i esa Establish gksus esa Meaningful ukeksa dh
rqyuk esa T;knk le; yxrk gS vkSj lkekU;r% bl izdkj ds ukeksa dk le; ds lkFk ,d
Brand ds :i esa u;k gh Meaning Define gks tkrk gSA
blfy, gkykafd BccFalna esjs fy, ,d Computer Coaching Center dk uke Fkk] ysfdu
yksxksa ds fy, BccFalna dk eryc ,d ,slh Website gS] Hindi Hkk’kk esa Programming o
Development Related EBooks feyrh gSa vkSj esjs fy, Hkh vc ;gh Meaning T;knk
mi;ksxh gSA D;ksafd bl Meaning ls eq>s esjs Offline Coaching Center dh rqyuk esa dgha
T;knk Online Earning gks tkrh gS] tcfd bl Earning ds fy, esjk Involve gksuk Hkh t:jh
ugha gksrk vkSj yxHkx fdlh Hkh le; esa Free gh jgrk gwa vkSj tks pkgwa oks dj ldrk gwaA

42
www.BccFalna.com
WordPress in Hindi
;kuh ;fn vki vius Domain Name esa “Chocolate” “kCn Use djrs gSa] rks fuf”pr :i ls
vki ,d ,slh Website dks Represent djrs gSa] ftl ij “Chocolate” ls lEcaf/kr tkudkjh
gh feysxh vkSj Visitor bl Domain Name ls gh vUnktk yxk ysrk gS] fd lEcaf/kr
Website ij mls D;k feysxkA ysfdu tc vki BccFalna tSlk dksbZ Abstract Domain
Name Use djrs gSa] rks vkidks rc rd bl ckr dk irk ugha gksrk fd og Website fdl
fo’k; ls lEcaf/kr gS] tc rd fd vki mls Visit ugha dj ysrsA
Website ds Theme Content ds Meaning dks Represent djus okys “kCn dks Domain
Name esa Use djus dk viuk Qk;nk ;s gS fd Domain Name ls gh Visitor dks bl ckr dk
vUnktk gks tkrk gS] fd mls ml Website ij fdl fo’k; esa Information feysxhA ysfdu bl
izdkj ds Domain Name dk ,d uqdlku Hkh gS fd Domain Name esa ftl Concept dk
Feeling gksrk gS] Website ij mlh fo’k; ls lEcaf/kr Content gksuk t:jh gksrk gSA
;kuh ,d ckj ;fn vkius vius Domain Name esa “Chocolate” Word Use dj fy;k] rks
fQj vkidks ml Domain ls Associated Website ij fdlh u fdlh :i esa Chocolate ds
fo’k; esa gh Content Create djuk gksxk vkSj Chocolate Related Information ;k Product
dks gh Promote ;k Sale djuk iMsxk vU;Fkk vkidk Visitor “Chocolate” “kCn ds fy,
vkidh Website ij vkrk gS] ysfdu Chocolate ds fo’k; esa mls vkidh Website ij fdlh
Hkh izdkj dh tkudkjh izkIr ugha gksrh] tks fd vkids Visitor ds lkFk ,d izdkj dh
Cheating gSA
tcfd Website ds Theme Content ds Meaning dks Represent djus okys “kCn dks
Domain Name esa Use djus ds LFkku ij ,d Abstract Domain Name Create djus dk
uqdlku ;s gS fd fcuk vkidh Website rd igqaps gq, vkids Visitor dks bl ckr dk vUnktk
ugha gksrk fd og fdl fo’k; ls lEcaf/kr Website ij igqap jgk gSA blfy, bl izdkj ds
Domain dks ,d Brand ds :i esa viuh Identity Establish djus esa FkksMk T;knk le;
yxrk gS] D;ksafd ,d Abstract “kCn ds lkFk ,d u, Meaning dks Associate gksuk gksrk gSA
ysfdu Abstract Name esa fdlh Specific Meaning ds Exist u gksus dh otg ls ftl
Concept dks /;ku esa j[krs gq, ml Domain dks [kjhnk x;k Fkk] Exactly mlh Meaning ds
lkFk Domain Associated jgs] ,slh ck/;rk ugha gksrh] tSlh ck/;rk rc gksrh gS] tc
Domain Name esa Website ds Theme Content ds Meaning dks Represent djus okyk
“kCn Included gksrk gSA cfYd le; ds chrus ds lkFk bl izdkj ds Abstract Domain dk
viuk ,d u;k Meaning Define gks tkrk gSA blfy, bl u, Meaning dks Hkh vkxs
Maintain fd;k tk ldrk gSA
;kuh gkykafd BccFalna.com Domain dks ,d Offline Coaching Institute dks Online
Promote djus ds fy, Purchase fd;k x;k Fkk] ysfdu le; ds lkFk yksxksa ds chp bldk
Meaning ,d Computer Coaching Center ds :i esa ugha cfYd ,d Programming o
Development Related Hindi Hkk’kh Ebooks Selling Website ds :i esa Define gks x;k]
blfy, eSaus blh Meaning dks Accept dj fy;k vkSj viuh Website dks blh Meaning ds
lkFk vkxs c<k;k] D;ksafd ;gh esjs fy, Online Income ds fygkt ls T;knk Qk;nseUn FkkA

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