Ceva's CEO, Marc Prikazsky, addressed Animal Health Investment Asia in Beijing, China setting out how partnerships can stimulate innovation and create value. Ultimately the major global health challenges we face are to great for any one country or company to address alone. Working together, but with the Power of One is therefore essential. #One Health.

1. The power of
NE

2. of the reasons why partnerships are
essential to improve human and
animal health.
1

3. West Asian
East African Flyway
East Asian – Australasian
Flyway
West Pacific
Flyway
Central Asian
FlywayPacific Americas
Flyway
Atlantic
Americas
Flyway
Black Sea / Mediterranean FlywayMississipi Americas Flyway East Atlantic Flyway
Avian Influenza is a Global threat
few countries can be considered as safe

4. Year 1 Year 2 Year 3 Year 4 Year 5
VACCINATION
AGAINST
WHAT?
EVOLUTION OF INFLUENZA VIRUSES
IN HUMANS AND POULTRY
(After Peng, Y. et al. Nature. March 2017)
In
Poultry
In
Humans

5. (After Peng, Y. et al. Nature. March 2017)
Year 1 Year 2 Year 3 Year 4 Year 5
VACCINATION
AGAINST
WHAT?
EVOLUTION OF INFLUENZA VIRUSES
IN HUMANS AND POULTRY
In
Poultry
In
Humans

6. (After Peng, Y. et al. Nature. March 2017)
Year 1 Year 2 Year 3 Year 4 Year 5
EVOLUTION OF INFLUENZA VIRUSES
IN HUMANS AND POULTRY
In
Poultry
In
Humans
VACCINATION
AGAINST
WHAT?

7. VACCINATION
AGAINST
WHAT ?
H5N1
In Poultry
H3N2
In Humans
VACCINATION
AGAINST
WHAT?

8. Ceva is working around the world to control AI
USA
100m doses of
Vectormune AI
for USDA
vaccine bank
Mexico
Working with
Government.
Supplied 700
million doses of
H7N3 vaccine under
development
Egypt
Public Private
Partnership –
Egypt Govt, US
AID, FAO
Bangladesh
Vaccination of
layer and breeder
flocks with
Vectormune AI
has protected
these vital sectors
China
Research
Trials

9. The same genes responsible
for resistance to antibiotics
(AMR)have been around
since the Ice Age.
In theory a single mutation of a single
microbe could have been at the origin
of MRSA Methicillin-resistant
Staphylococcus aureus (MRSA).

10. The so called post-antibiotic
era is potentially the greatest
health threat currently facing
the world today.
* O'Neill Report, 2016
More Global deaths than Cancer?

11. Some people
believe they can
protect themselves
by limiting their
exposure to
antibiotics
Research* shows that many people
believe it is patients who build up a
resistance to antibiotics prescribed,
rather than the bacteria they treat
* https://wellcome.ac.uk/sites/default/files/exploring-consumer-perspective-on-antimicrobial-resistance-jun15.pdf

12. But the world is
interdependent:
Resistant strains emerging in
India, the America’s or anywhere
in the world can make using
post-operative antibiotics useless
in any hospital around the world.

13. Climate change will increase the
presence of the mosquitoes
carrying diseases such as Zika,
in the Northern Hemisphere

14. Increase in travel and trade means that
disease threat from vector borne diseases is global

15. Increase in travel and trade means that
disease threat from vector borne diseases is global

16. Innovation in Science and veterinary science are today much
less likely to be driven by an individual scientist having a
“Eureka”
Alexander Fleming
Penicililin discovery
Greek scholar Archimedes
Archimedes' principle

17. Science in Ceva (as in most companies) is built around a truly international
network of centres spanning the globe.
PHARMA
Europe: 7 sites
AMEET: 5 sites
LATAM: 2 sites
NAPAC: 2 sites
BIOLOGY
Europe: 6 sites
NAPAC: 5 sites
LATAM: 3 sites
ASIA: 2 sites
This is augmented by an external network of scientific partnerships
with both public and private organisations.

18. It’s not about the money
throwing lots of money at R&D or accelerator
projects is no guarantee of success.

19. In essence it’s like entrepreneurial dating agencies.
Success often revolves around the “fit of the 2 parties”,
which is driven by a set of shared values, vision and
therefore common goals.

20. Together, we are building a new
reference to create value beyond
animal health

21. Guanxi

22. STRONG
INTERPERSONAL
TIES
GUANXI gateway ties
Weak Interpersonal
Intercultural buffer zone
Particularistic trustGeneral trust
Chinese insiders
(chinese cultural norms)
Western outsiders
(western cultural norms)

23. Ceva has developed several
partnerships in China over the last
few years, some have created value,
some NOT – this is normal, in the
same way that many startup
businesses do not succeed.
Trust

24. • Innovation: Move up in the value chain by abandoning old heavy industry and
building up bases of modern information-intensive infrastructure
Innovation
is a major part of
the 13th Chinese
5-year plan

25. Partnerships

26. Private Partnerships