As a CC-based open creative platform, loftwork has grown to the leading creative solution company in Japan. Loftwork proves that pursuing commons as well as being profitable is possible. Loftwork's founder Chiaki Hayashi will introduce how Loftwork function and what will seek for, which would encourage other open culture businesses.

1. Value of About
Open Creative loftwork & myself
Platform
Chiaki Hayashi Chiaki Hayashi
Chiaki Hayashi
loftwork.com
Co-founder, PMO
CC Japan, Advisory Board
CC, Asia Projects Coordinator
13,000
Project Management Institute,
Project Management Professional
Chiaki Hayashi Chiaki Hayashi

2. loftwork.jp loftwork Directors
Creative
Creators Project Management
CMS, WEB,
Mobile, Print
Big Project Clients
Chiaki Hayashi Chiaki Hayashi
a leading creator
network website in Japan
Who is loftwork?
Chiaki Hayashi Chiaki Hayashi

3. features of loftwork.com
it is an
! blog infrastructure for creativity
! portfolio like eBay.
! storage
! community
! event
Chiaki Hayashi Chiaki Hayashi
Example 2: Production of enterprise website
‣ web designer
Client
‣ html coder
‣ illustrator
‣ writer Thus,
‣ photographer Project manager our community functions
as an unlimited production capacity.
@loftwork
‣ engineer
We organize virtual project team freely.
Chiaki Hayashi Chiaki Hayashi

4. DESIGN FLASH HTML
open platform for Avatar open platform for Avatar
background clothing hair
more than 20 creators in a project team
pet items
Chiaki Hayashi
3
BUZ Business
open platform for Avatar open platform for Avatar
how we develop avatar with creators?
15 17

5. DESIGN FLASH HTML
open platform for Avatar iPhone App “Art Remix” project
loftwork world travelers project
iPhone App
period: 2009/6/19 to 2009/7/10
applicants 151 creators
applied works 360 works
Chiaki Hayashi
18
DESIGN FLASH HTML DESIGN BUZ FLASH Business HTML
iPhone App “Art Remix” project iPhone App “Art Remix” project
BY-NC-ND 3.0
Chiaki Hayashi Chiaki Hayashi
BUZ Business BUZ Business

6. DESIGN FLASH HTML DESIGN FLASH HTML
iPhone App “Art Remix” project Roooots - Echigo-tsumari
Art Triennale
Period 2009/02/18 3/17
applicants 177
over 70 countires, applied works 900 works
over 100,000 downloads
Chiaki Hayashi Chiaki Hayashi
BUZ Business BUZ Business
Roooots - Echigo-tsumari Art Triennale
Chiaki Hayashi Chiaki Hayashi
23 24

7. Copyright © 2009 loftwork Inc. All Rights Reserved. 25 Copyright © 2009 loftwork Inc. All Rights Reserved. 26
Copyright © 2009 loftwork Inc. All Rights Reserved. 27