Car Care Survey Report April 1, 2013 Conducted by:
The Car is Another Member of the Family 1 6 %of those who own/lease acar name their cars. 3 0 %of people aged 18-34 who own/lease a car name their cars.
Trust Is A Big Issue For Repair Shops 6 6 %of consumers who own/lease a carthink they have been ripped off by arepair shop.It’s even worse for folks under 34! 7 6 %of consumers who own/lease a caraged 18-34 think they have beenripped off. 3 8 % 1 4 %of consumers who own/lease a car of men and 10% of women who own/leaseworry that they cannot trust the a car delayed a trip the repair shop becausemechanic. they couldn’t find a shop they trust.
Repair Shops Have A Nasty ReputationFor Their Treatment Of Women 7 7 %of car owners/leasers think repair shopsperform unnecessary repairs more forwomen than for men. 7 1 %who own/lease a car think repairshops are condescending to women. 6 6 %of who own/lease a car think repair shopscharge women more for repairs than men.
Anxiety Runs High Around Car Repairs,Really High 4 1 %of consumers who own/lease a carwould rather do their taxes by handthan get their car repaired. 7 2 %of those who own/lease a carsaid “how much repairs will cost”makes them anxious.
The Gender Gap 4 8 %of woman who own/lease a car said"being taken advantage of" makes themanxious.VERSUS 3 8 %of men who own/lease a car admit tofeeling anxious about "being takenadvantage of”.
Consumers Put Off Repairs As Long As Possible 7 5 %of consumers who own/lease a car havedelayed an auto repair for some reason. 4 4 %of consumers delayed a repairbecause they didn’t have money. 3 7 %of consumers felt their repair didnot need immediate attention.
Consumers Put Off Repairs As Long As PossibleOnly if a car is smoking or spewing, 9 3 %of those who own/lease a car willbring the car in within two weeks.But, scheduled maintenanceis not a priority. Similarly, if the check engine light 2 5 % comes onof those who own/lease a car waitmore than two weeks to make an 1 1 %appointment. of those who own/lease a car won’t take their car to be repaired.
We Just Want A Fair Price!The number one thing those whoown/lease a car want whenchoosing a repair shop is a fairprice. 8 2 %of consumers said this wasan important consideration.
Why Is It So Hard To Find A Good Shop?2 in 3 of those who own/lease a car 6 6 %turn to friends and family for a referral. 4 0 %of women who own/lease a car ask theirspouse/significant other versus 20% of men.ONLY… 1 6 %of consumers turn to free online review sites but33% of those who own/lease a car say they donot trust online reviews of repair shops.
Get His Motor Running 6 1 %of those who own/lease a carthink it’s sexy when theirspouse/partner/significant otheris knowledgeable about cars(56% of men, 66% of women).
About RepairPalRepairPal is the definitive source for trusted auto maintenance and repair and sets thebar for quality work, fair prices, and customer satisfaction through the RepairPal TopShop network. RepairPal is the only company that independently and rigorouslyscreens repair shops for quality, skill, parts, price and a proven track record of customersatisfaction – well beyond traditional consumer reviews. RepairPal further empowersconsumers with expert advice from certified mechanics and fair price estimates thatare also licensed by NAPA®, Consumer Reports®, and AOL Autos®. This network-widecommitment to quality, unbiased information and integrity brings unprecedentedtransparency to the industry and ensures that consumers get excellent work and savemoney. RepairPal is located in San Francisco, California with Top Shop locations in morethan 35 states. Find more at www.repairpal.com and or download the app from theiPhone App Store® or Google Play.For more information on RepairPal or this survey, please contact:Carol Carrubbarepairpal@bordersgratehouse.com415.963.4174 ext. 3
About the surveyAbbreviated MethodologyThis survey was conducted online within the United States by Harris Interactive onbehalf of RepairPal from March 5-7, 2013 among 2,128 adults ages 18 and older. Thisonline survey is not based on a probability sample and therefore no estimate oftheoretical sampling error can be calculated. For complete survey methodology,including weighting variables, please contact firstname.lastname@example.org.About Harris InteractiveHarris Interactive is one of the worlds leading market research firms, leveraging research,technology, and business acumen to transform relevant insight into actionable foresight. Knownwidely for the Harris Poll® and for pioneering innovative research methodologies, Harris offersproprietary solutions in the areas of market and customer insight, corporate brand and reputationstrategy, and marketing, advertising, public relations and communications research. Harrispossesses expertise in a wide range of industries including health care, technology, public affairs,energy, telecommunications, financial services, insurance, media, retail, restaurant, and consumerpackage goods. Additionally, Harris has a portfolio of multi-client offerings that complement ourcustom solutions while maximizing our clients research investment. Serving clients in more than215 countries and territories through our North American and European offices, Harris specializesin delivering research solutions that help us - and our clients - stay ahead of whats next. For moreinformation, please visit www.harrisinteractive.com.