1. China’s emerging
Tourism will more than double its contribution to GDP
and add millions of jobs to China’s economy over the
next decade.
Tourism’s Direct Contribution to China’s GDP* and
Employment in China, 2011–21
2011e 2021e
¥ billion 1,077.0 2,545.7
% of total GDP 2.5 2.7
Jobs (million) 23.1 26.6
% of total jobs 2.9 3.2
Note: e = estimate
*GDP generated by industries that deal directly with tourists (such as
hotels, travel agents, airlines, and other passenger transport) minus
purchases made by those industries.
Source: World Travel and Tourism Council, Travel and Tourism Economic
Impact, China, 2011
Domestic tourists are increasing in number and Chinese travelers spend more in their own
spending more money. country than foreign travelers visiting China.
Domestic Tourists and per Capita Expenditures, 2001–10 Domestic vs. Foreign Traveler Spending in China,
(¥) (million) 2011e (¥ billion)
600 2,500
500
2,000
400
300 1,500
200
1,000
100 Foreign visitor
Domestic traveler
0 500 spending spending
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
1,962.5 384.5
Per capita expenditure Domestic Tourists
Note: e = estimate
Source: National Bureau of Statistics of China,
China Statistical Yearbook, 2011 Source: World Travel and Tourism Council, Travel and Tourism
Economic Impact, China, 2011
22 January–March 2012 chinabusinessreview.com

2. CHINA DATA: TRAVEL AND TOURISM
travel market
Leisure travel makes up more than three-quarters The number of hotels in China is also on the rise.
of spending by travelers in China.
Hotel Enterprises, 2006–10
Spending on Business vs. Leisure Travel in China,
2011e (¥ billion) 20,000
16,000
12,000
8,000
4,000
0
Leisure Business 2006 2007 2008 2009 2010
1,767.8 579.2
Number of hotels in China
Source: National Bureau of Statistics of China,
Note: e = estimate China Statistical Yearbook, 2011
Source: World Travel and Tourism Council, Travel and Tourism
Economic Impact, China, 2011
While more Chinese citizens are exploring their own Spending by Chinese travelers abroad has increased
country, they are also increasingly traveling overseas. steadily over the last five years.
Chinese Outbound Overnight Visitors, 2006–10 (million) Outbound Travel Expenditures, 2006–10 (¥ billion)
60 400
52
325
44
250
36
175
28
2006 2007 2008 2009 2010 2006 2007 2008 2009 2010
Chinese outbound overnight visitors Outbound travel expenditures
Source: National Bureau of Statistics of China, Source: World Travel and Tourism Council, Travel and
China Statistical Yearbook, 2011 Tourism Economic Impact, China, 2011
chinabusinessreview.com January–March 2012 23