TECHcetera began with a conversation between friends. We went from friends reading us to an engaged community talking, listening and reading everything about technology in Spanish for a non geek audience.
We come from different walks of life.
We want to promote te a more empowered digital community that maximize the ROI of their tech purchases. Sacarle el jugo!
We use Wordpress: easy to manage from every side and it is FREE
Latam Internet users: 310 millones in 2014 becoming 440 million in 2018 and may be earlier due to cheaper and cheaper devices.
Latam Internet users spend a LOT of time on the Internet: 20% spend more than 22 hours per week.
20 % of our views come from the US.
More than 80% of our audience access content via a mobile device
Flipboard carreta
First Quarter 2015: we grew from less than 100,k unique views to more than 200K reaching more than 500k by the end of 2015
Alliances with key digital innovators
We have 12 contributors by end of February. We are looking for more. Feel free to reach me if you are interested
We are the KEY players in the TECH world in Colombia and we are moving towards becoming the KEY players everywhere else.
The secret of our success or not: Independence, consistency we keep walking. As we are independent we experiment a lot. As we become more confident on our ability to communicate we do more experiments, more niches, better conversations. We are becoming a credible source of information.