Six benefits of working with a stager.1. I can help increase your revenue. Staged homes sell, generally speaking, twice as fast as comparable un-staged homes and often for 6-17 % more money. Less marketing expenses, a higher selling price and less chance of a price reduction means more money in your pocket.2. I can save you time. I can meet with your clients at your request before the home goes on the market and do a consultation…outlining all the recommendations to help them sell their home quickly and for top dollar. This can free up a lot of your time to pursue other leads and aspects of your business.
3. I can save you the STRESS of telling your clients that their home needs work, cleaning , etc. Sometimes this can become very awkward, but Certified Staging Professionals are trained to handle such situations. Let me do the ‘dirty work’ for you!4. I can provide you with good quality photos for the listing AFTER the house has been staged.5. I can convince your clients (usually) that their investment in home staging is always less than the first price reduction.6. I can send you referrals. Often my clients ask me to recommend an agent. Of course I recommend those who use my services.
Staging Stats by RESA (Real Estate Staging Association) Based on a 12 month study, January 2009 – December 2009 Released February 2010
Occupied Homes53 days Days on market un-staged Days on market after staging 233 days
Vacant Homes63 days Days on market un-staged Days on market after staging 277 days
How much money could you save by staging your home before listing?Our study shows 126 homeowners had their property on the market onaverage of 263 days before they decided to stage. 263 days = 9 months!!Our study also shows 284 homes that were staged before they went on themarket and they sold on average in 40.5 days. This is approximately 223days less time on the market. 223 days = 7 monthsAs an example, using this formula you can determine approximatelyhow much money you will continue to spend while your home is on themarket un-staged.If your mortgage is : $1800.00If your direct expenses are: $300.00Total carrying cost per month: $2,100.00
Our study shows home owners had their property on the market for anaverage of 9 months. $2,100.00 X 9 months = $18,900.00 in expenses.Had those homeowners staged first, their time on market would have been cutby 223 days on average (7 months). $2,100.00 x 7 months= $14,700.00Staging their homes first would have saved them $14,700.00.These numbers are all relative to individual mortgage and expenses. Use thissimple formula to determine how much you will save by staging your home orlisting before putting it on the market:Mortgage + expenses (utilities etc.) = Monthly expensesMonthly expenses X 9 months (avg. time un-staged) = Cost to list houseun-stagedSavings: Expenses x 7 months (average time on market reduced) –staging fee=Savings if you stage your house first!** If you have a price reduction you can also add that into the loss you are taking bylisting a property un-staged.