Question One Provide an introduction for your company. What business did you study (complete name)? What is the name and title of the primary decision maker in the company?  What is your firm's Mission Statement? More importantly, what does your company do to achieve its Mission Statement and put it into action?  Insert Answer: Question Two How does you company segment its customers? (See Text, pp 174-175 for a discussion of market segmentation.) Consumer markets are generally segmented by demographic, geographic, psychographic, or behavior characteristics. Business markets are usually segmented by geographic, customer based, or product use base. Find an advertisement from your firm that targets one of these segments. It maybe be more difficult to find advertisements for companies that market only to other businesses. However, you should be able to find at least one advertisement. Insert Answer: Question Three Identify a product your firm makes/provides that specifically targets one of the segments identified in the previous question.  What is it about this product that makes it particularly attractive to this segment? Insert Answer: Question Four Identify a competitor that makes/offers a product in direct competition with the product in the previous question.  Describe that product and how the competitor promotes it.  Which product does a better job of appealing to the target segment?  What leads you to this conclusion?  (In answering this question, it might be helpful if you put yourself in the role of a customer.  Which product appears more attractive?) Insert Answer: Question Five Read the Wiki article on SWOT analysis. Describe one current specific strength and one weakness that you believe your business would list in a SWOT analysis. Remember that Strengths/weaknesses describe things the firm currently faces.  What is your firm doing to exploit the opportunity and to address the weakness?  Is what they are doing effective? Insert Answer: Question Six Describe one specific future opportunity and one threat that you believe your business would list in a SWOT analysis. Remember that opportunities/threats describe things the firm will face in the future.  What is your firm doing to exploit the opportunity and to address the threat?  Do you think they are doing the right thing? Insert Answer: Question Seven Describe two issues that relate specifically to your company's resources: human, physical or financial.  These might include things that the company is doing in employee recruitment, training, benefits, compensation, evaluation, geo-political risk etc.  Or, it might involve things like getting raw materials, building new plants, moving production overseas, etc. If you cite a financial resources issue, you will be discussing something like the firm's sale of additional shares of stock or the borrowing of money.   This is an item you will probably have to rely on news articles to find sources. Insert Answer: Question Eight P ...

1. Question One
Provide an introduction for your company. What business did
you study (complete name)?
What is the name and title of the primary decision maker in the
company?
What is your firm's Mission Statement? More importantly, what
does your company do to achieve its Mission Statement and put
it into action?
Insert Answer:
Question Two
How does you company segment its customers? (See Text, pp
174-175 for a discussion of market segmentation.)
Consumer markets are generally segmented by demographic,
geographic, psychographic, or behavior characteristics.
Business markets are usually segmented by geographic,
customer based, or product use base.
Find an advertisement from your firm that targets one of these
segments. It maybe be more difficult to find advertisements for
companies that market only to other businesses. However, you
should be able to find at least one advertisement.
Insert Answer:
Question Three
Identify a product your firm makes/provides that specifically
targets one of the segments identified in the previous question.
What is it about this product that makes it particularly attractive
to this segment?
Insert Answer:
Question Four

2. Identify a competitor that makes/offers a product in direct
competition with the product in the previous question. Describe
that product and how the competitor promotes it. Which
product does a better job of appealing to the target segment?
What leads you to this conclusion? (In answering this question,
it might be helpful if you put yourself in the role of a customer.
Which product appears more attractive?)
Insert Answer:
Question Five
Read the Wiki article on SWOT analysis. Describe one current
specific strength and one weakness that you believe your
business would list in a SWOT analysis. Remember that
Strengths/weaknesses describe things the firm currently faces.
What is your firm doing to exploit the opportunity and to
address the weakness? Is what they are doing effective?
Insert Answer:
Question Six
Describe one specific future opportunity and one threat that you
believe your business would list in a SWOT analysis. Remember
that opportunities/threats describe things the firm will face in
the future. What is your firm doing to exploit the opportunity
and to address the threat? Do you think they are doing the right
thing?
Insert Answer:
Question Seven
Describe two issues that relate specifically to your company's
resources: human, physical or financial. These might include
things that the company is doing in employee recruitment,
training, benefits, compensation, evaluation, geo-political risk
etc. Or, it might involve things like getting raw materials,
building new plants, moving production overseas, etc. If you
cite a financial resources issue, you will be discussing
something like the firm's sale of additional shares of stock or

3. the borrowing of money. This is an item you will probably
have to rely on news articles to find sources.
Insert Answer:
Question Eight
Pick two of the quantitative financial measures below which
could be used to assess the performance of this firm. You will
probably want to look at stock price as one of the measures.
What is their stock price now, and how has it performed in the
last three years? How does that compare to the overall stock
market? (You can get a 5 year stock price chart form Yahoo
Finance or other financial sites)
Be sure you say what the measure is and what it tells you about
the firm. How does that measure compare to a competitor or to
the industry average.
Quantitative Measures: Stock Price, Market Capitalization,
Revenue Price Earning (PE) ratio, Earnings per Share (EPS),
Dividend and Yield.
Insert Answer:
Reference Data Sources
Add a separate page with your references. Refer to the
instructions for the CAE on how to do this.
Judicial Activism

4. Judicial Activism
Name
Class
Date
Professor
Judicial Activism
Judicial Activism refers to a viewpoint where judges write
subjective policy preferences into the law based on their
creative reinterpretation of the US Constitution. This is the
opposite goal of the establishment of the judiciary which is to
impartially rule based on the original language found in the
constitution. The role of a judge is to interpret the law but that
interpretation is not a personal decision based on personal
viewpoints but instead applies the law after an independent and
impartial review of the facts. In judicial activism the judge has
far more latitude in applying the law and replaces the impartial
interpretation expected from judges.
Judicial activism solves the problem of a Constitution
written well over 200 years ago that has failed to address all
controversies that have arisen. As a result the members of the
Supreme Court have created their own legislative response to
fill this gap in the Constitution. For example the Constitution

5. forbids the government from intruding into the personal lives of
the citizen which includes illegal search and seizures but the
constitution did not provide a remedy if the intrusion occurs. As
a result police officers were ignoring the citizens Fourth
Amendment rights and illegal obtaining evidence against a
defendant.
In the case of Weeks vs. United States the Supreme Court
created a mandatory remedy for violations by the government of
a citizen’s right. Without this remedy, known as the
Exclusionary Rule, police can be away with seizing evidence
illegally with no consequence. The Exclusionary Rule is enacted
when prosecutors attempt to introduce evidence obtained
illegally by police. Weeks is a broad interpretation of the
constitution but a much needed remedy. In Atkins vs. Virginia
another important ruling by the high court when it was ruled
mentally retarded murders could not be executed. While this
should be obvious to a humane society it required a ruling from
a judicial activist to stop the mentally retarded from being
killed by the state.
Judicial activism is opposed by critics who find the judiciary
becomes all powerful when they are able to put their own twist
on the constitution. Constructivists find the constitution should
be interpreted based on what is in the Constitution not on
subjective views of what should be in the constitution. Based on
this viewpoint a judge individual belief must never factor into
the decision made by the Supreme Court. They are not
legislatures and should never abuse precedents set in other
courts. Constructivists also accuse the judiciary of contorting
text, nullifying rights, and judicial imperialism.
While some rulings have in fact had a positive effect in
society there are also the rulings that have generated a loss of
rights for the citizen or that have resulted in the abuse of
previous precedents. In Gonzales vs. Raich the Supreme Court
ruled the Commerce Clause empowered Congress to prohibit the
purely local activities that may affect interstate commerce
(Heritage Foundation, 2013). In this case a couple growing a

6. garden of personal marijuana which is legal in the state of
California where they live was arrested by federal police. This
ruling blatantly went against previously rulings finding
governmental intrusions into state legislation is an reasonable
use of the commerce power.
In current society the Supreme Court is ruling on many
different cases that could impact members of society. In Town
of Greece, New York, v. Galloway the Supreme Court will rule
on a church and State case that could impact the right of the
citizen to freedom in their religion (Mear, 2013). The case
involves a neighborhood meeting beginning with a Christian
prayer offending the plaintiffs despite the fact other religions
were also represented and provided an opportunity to offer
prayer. The court will decide if government bodies, even at the
local level, to acknowledge America's religious heritage in civil
meetings. The high court should support the citizen’s right to
begin a meeting with a prayer as it is a part of American
tradition as long as all religious are equally represented. If the
Supreme Court does rule in favor of the petitioners then
freedom of religion would be threatened.
In many cases the ruling of the Supreme Court can be
predicted because the people become familiar with their
politics. In other words some justices are clearly liberal than
other judges and it will be easier to guess what way they would
vote but the purpose of having so many Justice is there are
opposing opinions making it harder to determine how the court
will decide. If one can predict the decisions of the justices on
the Supreme Court the idea that no case is pre-judged would no
longer apply. While each President appoints justices with their
viewpoints there are still justices with opposing viewpoints in
the high court to provide an equal mix of differing opinions.
Judicial activism is a controversial topic especially since the
Supreme Court has the final say. The legislation may create
laws approved by the executive branch but the Supreme Court
has the ultimate say over whether this law will remain in the
books. This creates concern when the high court engages in

7. judicial activism and makes rulings that may appear to disregard
precedent, diminish due process rights, contort constitutional
text, or create legislation. The sole role of the Supreme Court is
to fairly and without bias interpret the law and decide court
cases.
References
Heritage Foundation. (2013). Case of Judicial Activism:
Gonzales vs. Raich. Retrieved October
8, 2013 from http://www.heritage.org/initiatives/rule-of-
law/judicial-activism
Mears, B. (2013). Church and state, executive power on
Supreme Court docket. Retrieved
October 8, 2013 from
http://www.cnn.com/2013/10/06/politics/court-term-cases/?