1. A Premier Media Channel

2. Digital Advertising:
It’s not just about reach.
It’s about grasp.

3. “It’s more effective to target
customers inside stores than in
their living rooms.”
- Point-of-Sale Advertising Goes High Tech – Global Economics
“Some 70% of all [purchase]
decisions are made in stores.
You can have a huge impact.”
- Peter Hoyt – Founder and Executive Director, In-store Marketing Institute
In-venue digital displays are set to
become “the most effective media
channel” for advertisers. “It’s certainly
on everybody’s agenda.”
- Barry Salzman – Former President, DoubleClick Global Media

4. The New In-Venue Digital
Display Advertising Opportunity
Washrooms

5. The New In-Venue Digital
Display Advertising Opportunity
Washrooms
An untapped advertising space
Limited advertising space
Close proximity to
Point-of-Purchase
High-traffic areas
Captive and focused audience

6. How can you “tap”
the buying potential
of washroom users?

7. The Digital Advertising Display
Unit and Fully Integrated
Automatic Faucet.

8. The Digital Advertising Display
Unit and Fully Integrated
Automatic Faucet.
Eco-Friendly Automatic Faucet
Delivers 70% water savings over manual faucets
7” LCD Screen
Delivers high-quality full-motion video
Scrolling text capability
Internet Connection
Delivers all video/text content
Multiple Finishes
Standard chrome or black
Custom colors and “brand-wrapping” available
Custom Branding Opportunity

9. Fully programmable video/text loop
Loop displays up to 20 ads
Ideal ad :7 - :10 in length
Longer ads can be accommodated
Ads can be changed in 24-48 hours upon notice
Loop runs on a synchronized
schedule for each washroom
Loop can be customized
for each washroom
24/7 continuous operation

10. Provided by media company/advertiser
Aggregate
Location-specific
Gender-specific
Provided by venue
Event-specific
Gender-specific
Provided by event promoters
Artist/act/attraction-specific
Accurate
DemographicTargeting

11. Accurate Segment
Targeting
Income
Luxury car ads in sky box washrooms
Economy car ads in general
admissions washrooms
Gender
Cosmetics in women’s washrooms
ED products in men’s washrooms
Interest/Preference
Beer/liquor promotions in bar washrooms
Gift card promotion in restaurant washrooms

12. Local, in-store sales promotions
Regional/national sales promotions
In-venue sales promotions
Event-specific sales promotions
Perfect platform to test new promotions
Current Faucet Impressions
channel is ideal for:Sales
Focused

13. Las Vegas
MGM Grand®
and Stratosphere Hotel
St. Louis
Family Restaurants, Bowling Alleys and Regional Casinos
Puerto Rico (San Juan)
Hotels, Bars, Restaurants and Convention Center
Costa Rica (San Jose)
High-end Bars, Restaurants and Clubs
Current Installations

14. Active Negotiations:
Phoenix Sky Harbor International Airport
Dallas-Fort Worth International Airport
Mandalay Bay, Aria, Hard Rock, Caesars, Mirage
and Station Casinos, Las Vegas
Planned build-out in top 10 DMAs
Adding important secondary/tertiary markets
Faucet Impressions’
channel is growing
nationwide
Building For
Branding

15. Approx. 1,080,000 people visit the MGM Grand®
per month. The washroom frequency is
2.2 uses per visit resulting in 2,376,000
impressions per month
3rd
largest hotel in the world
On average 594,000 total VODXS
impressions per week
VODXS units installed in high-traffic
public washrooms on the casino floor
and convention area
MGM Grand®
, Las Vegas
Case Study

16. Initial User Survey
97% of respondents
noticed the units
80% of the rated video
quality is excellent
60% had “unaided recall”
of the ads seen on
VODXS units
Source: Murphy Media 2012
MGM Grand®
, Las Vegas
Case Study

17. Top of Mind Awareness
When visitors leave the
washroom and return to
the Point-of-Purchase they
are 70% more likely to buy
what they just saw in an
ad running on the Faucet
Impressions VODXS Digital
Display Advertising System.
Powerful Results

18. A Powerful new
advertising solution is
within your reach.
Grasp the opportunity.