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ECOM6001_ Assignment 2_081208 Page 1 of 11 
1. Introduction 
Today, mobile phone and tablet seems like fashion accessories in our lives. Huge popularity of mobile phones and tablets, those drives technology developed in very fast speed. Actually, it has made a great impact on business world. This kind easy and connective device also extended to our social life, lots of innovative mobile apps it makes life easier and efficient such as mobile payment, location map, dining spot search, taxi call ….. etc. Six years ago, Internet on Mobile was just begun, together with mobile service networks; users can access the mobile webpage to see the real time news, finance, music and entertainment channels. 
2. Abstract 
This paper is one coursework of Masters Science programme in 2008, it was regarding the Web on mobile device, and how did people access the infotainment on mobile phone and using services for their business personal life. This was interesting topic because mobile devices are much closed to our daily lives; we most of time using it for voice communication with people. Web browsing is a kind of information access on the web, some major mobile operators in Hong Kong provides entertainment programs on mobile phones and called it as Infotainment. In the paper, it would mention what the components available to deliver the Web features on handsets and the telecommunication companies how to deliver their service and contents to subscribers. The other objective of this paper is to realize what the reasons of people likely to possess more than one mobile handset and subscribed more than one mobile phone number. 
Keywords : Web, WAP, i-Mode, Smart Phone 
3. Internet on Mobile 
3.1 What is Web ? 
Web is a subset of the computers on Internet that are connected and their contents and makes it easily accessible to each other in a specific way. Web includes an easy-to-use standard interface; it makes people even though not computer experts can easily to access a variety of Internet resources [1] such as worldwide latest news, webmail, information search, via an adequate screen size monitor together with fast processor and connection speed. 
[1] Electronic Commerce, Gary P Schneider p27
ECOM6001_ Assignment 2_081208 Page 2 of 11 
In the beginning, Internet just for scientists or academic researchers, due to lots of benefits on the Internet, it became one of most popular technological and social communication media and used rapidly as began from 1990. [2] As the web-surfing dramatically as a part of life, people desire on making the web-surfing in movable way in order to access Internet anywhere. WAP (Wireless Application Protocol) has been launched by the leading telecommunication company i.e.Vodafone from 2000 to enable handsets features as new service to customers. 
3.2 What is WAP ? WAP is in fact a protocol suite specifying the format of content that can be delivered from Web servers to the mobile devices. The WAP standard describes a protocol suite that allows the interoperability of WAP equipment and software with many different network technologies such as GSM and CDMS networks. WAP protocol suite including [4]: - Wireless Datagram Protocol (WDP) 
 One protocol in WAP architecture, covers the transport layer protocols in the Internet model. 
 As general transport service, WDP offers a consistent service to the upper layer protocols and communicating transparently over one of the available underlying bearer services. 
 Processes datagrams from upper layers to formats required by different physical datapaths, bearers, that may be GSM SMS or CDMA Packet Data. 
 In consequence of the interface common to transport protocols, upper layer protocols of the WAP architecture can operate independent underlying wireless network. Wireless Transport Layer Security (WTLS) 
 Provides a public-key cryptography-based security mechanism similar to TLS. 
 Allows negotiation of cryptographic suites between client and server. 
[2] Electronic Commerce, Gary P Schneider p29 
[4] http://en.wikipedia.org/wiki/Wireless_Application_Protocol, access on 30 Nov 08
ECOM6001_ Assignment 2_081208 Page 3 of 11 
Wireless Transaction Protocol (WTP) 
 One standard used in mobile 
telephony, that is to bring Internet access phones. 
 It provides functions similar to TCP, except that it has reduced amount of 
information needed for each transaction. 
 It saves processing and memory cost as compared to TCP. 
 It supports 3 types of transaction : 1. Unreliable One-Way Request 2. Reliable 
One-Way Request 3. Unreliable Two-Way request. 
Wireless Session Protocol (WSP) 
 Wireless session is nothing but a normal Web browsing session that starts when the user connects to one URL and ends when the user leaves that URL. The session establishing process will not have lengthy hand shaking mechanisms. 
 WSP provides the upper-level application layer of WAP with a consistent interface for two session services. 
 Connection-oriented service that operates above a transaction layer protocol WTP. 
 Connectionless service that operates above a secure or non-secure datagram transport service. 
 In the connection-mode it enhances the HTTP 1.1's performance over wireless environment. It also provides a session layer so the whole WAP environment resembles ISO OSI Reference Model. 
Wireless Application Environment (WAE) 
 Consists of two parts: protocols (includes WSP, WTP, WDP) and content (WML). 
 Web server only speaks HTTP, WAE uses a gateway to translate between WAP and HTTP. 
 WAP 1.X – the primary language of WAE is WML which has been designed from scratch for handheld device with phone-specific features. 
 WAP 2.0 – the primary markup language is XHTML Mobile Profile.
ECOM6001_ Assignment 2_081208 Page 4 of 11 
3.3 Why WAP ? WAP is an open, global specification that empowers mobile users with wireless devices to easily access and interact with information and services instantly. It is designed to work with most wireless networks such as CDPD, CDMA, GSM, PDC, PHS, TDMA, FLEX, ReFLEX, iDEN, TETRA, DECT, ataTAC and GRPS.[5] 
WAP is to show internet contents on wireless clients like mobile phones, it’s fit into a small wireless terminal. WAP uses a Micro Browser, it is a small piece of software that makes minimal demands on hardware, memory and CPU. It can display information by WML (Wireless Markup Language), it is inherited from HTML and based on XML. WML is used to create pages that can be displayed in a WAP browser. Pages in WML are called DECKS. Decks constructed as a set of CARDS. Micro Browser can also interpret a reduced version of JavaScript called WMLScript, it is a light JavaScript language and runs simple code on the browser. 
Advantage of WAP 
 WAP will benefit end-users with easy, secure access to relevant internet information and services like unified messaging to access email account, banking, entertainment etc. 
 Users will be able to retrieve information in a controlled, fast and low-cost environment. 
Disadvantage of WAP : - 
 WAP site browser screen is too small on mobile device. 
 Limitation on mobile device such as large amounts of data, especially graphics 
and animations are not allowed. 
 Not enough applications of WAP device, it’s features only for using 2G wireless 
network. The bandwidth is unable to best uses of the network resource and takes a longer time to access the WAP site. 
[5] http://www.wapforum.org/what/index.htm, access on 29 Nov 08
ECOM6001_ Assignment 2_081208 Page 5 of 11 
3.4 What is i-Mode ? 
There’re some other protocols like i-Mode for delivering web contents to mobile devices while WAP is one common communication protocol specially tailored for mobile devices. i-Mode is a wireless internet service popular in Japan and launched in 1999. Unlike WAP, i-Mode encompasses a wider variety of internet standards including web access, email and the packet-switched network that delivers the data to mobile device. Users can access to various services such as e-mail, sports results, weather forecast, games, financial services and ticket booking. Content is provided by specialized mobile carrier as like NTT DoCoMo, which allows them to have tighter control over billing.[6] 
In addition, i-Mode consists of three technologies: a smart handset, a new transmission protocol and a new markup language. Code Division Multiple Access (CDMA) is the transmission protocol of i-Mode that enables several subscribers to use the same line at once, so that user can quickly and continuous access to the Internet. i-Mode’s transmission speed is 9.6Kbps (bit per second), it may insufficient for download video, but appropriate for short email and simple graphics. 
i-Mode adopted C-HTML (compact HTML) as its markup language to focus on text and simple graphics. Since a mobile phone has a small display with touch button manipulation, it requires a special markup language to display data. There have two major ways to meet this needs : C-HTML and WAP. Website operators can easily convert an existing Web page to C-HTML while WAP is an international standard language. 
3.5 What is Smart Phone ? 
Due to the continuous development of mobile devices technology, Smartphone like iPhone and Blackberry both have been launched to overcome the limitation of WAP and i-Mode and enhance the functional capability. For instance, HTML is a bit too complex or too large to be fit in a mobile device, however, the browsers newer handsets, like iPhones can actually interpret most of the HTML pages. Smartphone is now equivalent to a low-end PC, it has 100 MHz processor many megabytes of flash memory and a colour display with graphical user interface. These smartphones enable users to browse the Net with a touch of button. 
[6] http://en.wikipedia.org/wiki/I-mode, access on 30 Nov 08
ECOM6001_ Assignment 2_081208 Page 6 of 11 
The iPhone is an internet-connected multimedia smartphone designed and marketed by Apple Inc. with a flush multi-touch colour LCD screen and a minimal hardware interface. The device does not have a physical keyboard, so a virtual keyboard is rendered on the touch screen. The iPhone's functions include those of a camera phone and portable media player (equivalent to the iPod) in addition to text messaging and visual voicemail. It also offers Internet services including email, web browsing and local WiFi connectivity. The first generation phone hardware was quad-band GSM with EDGE; the second generation also adds UMTS with HSDPA. Apple introduced iPhone in United States on June 2007. [8] 
BlackBerry is support full featured Email capabilities with the functionality of a complete personal organizer. It’s include an additional interface such as a miniature QWERTY keyboard, a touch screen or a D-pad, contact management, an accelerometer, built-in navigation hardware and software, the ability to read business documents in a variety of formats such as PDF and Microsoft Office. As well as media software for playing music, browsing photos and viewing video clips, internet browsers or even just secure access to company mail. One common feature to the majority of the smartphones is a contact list able to store as many contacts as the available memory permits.[9] 
Smart Phone is a state-of-the-art mobile device offering advanced capabilities beyond a typical mobile phone, often with PC like functionality. It runs complete operating system software providing a standardized interface and platform to allow software to be installed. 
[8] http://en.wikipedia.org/wiki/Iphone, access on 2 Dec 08 
[9] http://en.wikipedia.org/wiki/Smartphone, access on 30 Nov 08
ECOM6001_ Assignment 2_081208 Page 7 of 11 
3.6 Major mobile network operators and services in Hong Kong 
As a Hi-Tech city, Hong Kong has 9.92 million mobile phone subscribers in 6.9 
million populations; Hong Kong’s 2.5G mobile phone subscribers around 2.91 million, 
3G subscribers around 2.38 million[11] as well as other subscribers (prepaid 
subscribers), it was around 5.14 million as of July 2008. 
Combined with various information about Hong Kong Mobile Operators, some rough 
figures of subscribers have been collected as follows : - 
Mobile Phone Subscriber in Hong Kong 
35% 
27% 
14% 
14% 
10% 3 Hong Kong 
CSL 1010 
Smartone Vadafone 
PCCW/Sunday 
People Telecom 
Mobile Phone Operator Subscribers 
3 Hong Kong 2,657,000 
CSL 1010 2,100,000 
SmarTone-Vodafone 1,118,000 
PCCW/Sunday 1,071,000 
People Telecom 800,000 
Currently, 2.5G and 3G wireless mobile devices are widely using in Hong Kong, 
iPhone is popular progressively while Blackberry being adopted by business traveler 
mostly across Mainland and Hong Kong. All such of mobile services provided by 
some leading network operators such as 3 Hong Kong/Hutchison Telecom, CSL 1010, 
and SmarTone-Vodafone in Hong Kong. Followings are some information about 
these operators and services. 
[11] http://wirelessfederation.com/news/index.php?s=2.5g+subscriber+in+hong+kong, access on 
3 Dec 08
ECOM6001_ Assignment 2_081208 Page 8 of 11 
3.6.1. 
Hutchison Telecom mainly operates of mobile services, telecom retail services and call centre services in Hong Kong and Macau. For its mobile services in Hong Kong and Macau, the Company's strategic investor is NTT DoCoMo which owns about 24.1% stake. 
Hutchison Telecom Hong Kong started mobile business in 1983 deploying multiple mobile technologies in Hong Kong, including 2G GSM, 2.5G GPRS/IS95B and 3G UMTS video mobile communication services. Hutchison Telecom Hong Kong is the first operator in Hong Kong to roll out 3G service under the “3” brand name in January 2004. It currently one of the largest mobile operators in Hong Kong, providing superior 3G, GSM Dualband services and GPRS roaming coverage for over two million subscribers. [12] 
iPhone 
3 Hong Kong is the first mobile carrier or operator in to introduce and launch 3G iPhone in Hong Kong from July 2008. 3G iPhone combines three products into one small handy device - a revolutionary mobile phone deploying high-speed 3G wireless technology, a widescreen iPod, and the Internet in user’s pocket with the best applications supporting emails in rich HTML format and a desktop-class web browser.[13] 
The iPhone Tariff Plan comes at a minimum of 500MB data usage, unlimited intra SMS and abundant multimedia and text content usage. 3 HK provides 3G network coverage in the ultra-high speed HSDPA/HSPA up to 7.2Mbps to let iPhone 3G users enjoy the full online excitement. Subscribers can freely enjoy the power of mobile internet. 3 offers a rich portfolio of ground-breaking video mobile communication services, including video calling, video streaming, video messaging, news, financial updates, sports and football highlights, remote surveillance, traffic condition viewing, weather reports, movie previews, music and location-based services. The widescreen display of iPhone presents a unique experience for users while enjoying the richest infotainment available only on Planet 3. 
[12] http://www.three.com.hk/website/template?pageid=22000&lang=eng, access on 30 Nov 08 
[13] http://iphone.three.com.hk/website/en/home.html, access on 30 Nov 08
ECOM6001_ Assignment 2_081208 Page 9 of 11 
BlackBerry 
Unlike iPhone, Blackberry is DUALBAND-GPRS (General Packet Radio Service) data transmission service "push" technology, there is no need to retrieve the email client on and off because the BlackBerry devices are designed to remain switched on and connected to the wireless network at all time so that email can be delivered to the email box instantly. Blackberry is benefit for frequent business travellers easily access to incoming emails and return emails. 
Other than email service, 3 HK BlackBerry also provides the service as follows : - 
1. Real time global news is to provide latest worldwide news to subscribers 
2. Financial news by Dow Jones 
3. Fax service to BlackBerry gets fax message anytime 
4. Yahoo! Messenger on BlackBerry, it can be easier than ever to real time chat with others. 
3.6.2. 
SmarTone-Vodafone is a Partner Network of Group Plc., it’s a world leading mobile telecommunication company. SmarTone Telecomunications Holdings Ltd is the holding company was established in 1992 and specialized in mobile phone, fixed-line and broadband markets in Hong Kong. [16] 
With its advanced technology, Internet on Mobile, subscribers can freely access the webpages and its contents as they are on PC. 
[16] http://www.smartone-vodafone.com/jsp/about/company/facts/english/index.jsp, access on 6 Dec 08
ECOM6001_ Assignment 2_081208 Page 10 of 11 
The new BlackBerry Bold from Vodafone 
The Key Features : 3G/HSDPA/WiFi 
Network & Roaming : HSDPA 3.6Mbps 
WCDMA 
GSM & Quadband 
Support to Vodafone : FoneTV 
Mobile Market Watch 
Internet on Mobile 
Due to the Vodafone widespread 3G/HSDPA networks around the world, it enhances the reliability of mobile device. 
3.6.3 
1O1O, the brand of CSL, was launched in 1993. They best have known for its networks and premium customer services. To make easier for customers to manage both their personal and professional lives, 1O1O introduced a series of 3G Infotainment Channels where everything customer want and need is intelligently organized under the News, Finance, Horse Racing, Football, Music and Entertainment Channels etc, enabling customers to enjoy the highest quality infotainment services. 
New Samsung Anycall Pixon M8800H 3G Phone 
Features : 3.2” TFT Display and full touch 
Handwriting recognition 
Support : WAP browsing, MMS, POP3 & 
IMAP4 email client 
Network : WCDMA (3G) 
GSM (2G) – 850/900/1800/1900 
Connectivity : HSDPA 72Mbps 
EDGE Up to 236.8Kbps 
GPRS Up to 53.6Kbps 
Entertainment : News, Finance info, 
Lifestyle Channel, Horse Racing, 
Football, Music Download
ECOM6001_ Assignment 2_081208 Page 11 of 11 
4. Conclusion 
According to such findings, we can understand that mobile phone and related devices already merged into our lives, we seems living with advanced information technology and ready transit to a “High Speed Information Era”. 
Due to stable telecommunication networks and infrastructure, people can easily connect with worldwide and get the information anywhere. It may motivate the people possess more than one mobile phone for individual wants or new model replacement. 
Furthermore, Smart Phone already a trend worldwide, most leading mobile phone manufacturer likely to produce customizing mobile phones into big screen with mobile computing and wireless technology to combine personal and business features to fits the end user’s needs and lifestyle.

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Internet on Mobile

  • 1. ECOM6001_ Assignment 2_081208 Page 1 of 11 1. Introduction Today, mobile phone and tablet seems like fashion accessories in our lives. Huge popularity of mobile phones and tablets, those drives technology developed in very fast speed. Actually, it has made a great impact on business world. This kind easy and connective device also extended to our social life, lots of innovative mobile apps it makes life easier and efficient such as mobile payment, location map, dining spot search, taxi call ….. etc. Six years ago, Internet on Mobile was just begun, together with mobile service networks; users can access the mobile webpage to see the real time news, finance, music and entertainment channels. 2. Abstract This paper is one coursework of Masters Science programme in 2008, it was regarding the Web on mobile device, and how did people access the infotainment on mobile phone and using services for their business personal life. This was interesting topic because mobile devices are much closed to our daily lives; we most of time using it for voice communication with people. Web browsing is a kind of information access on the web, some major mobile operators in Hong Kong provides entertainment programs on mobile phones and called it as Infotainment. In the paper, it would mention what the components available to deliver the Web features on handsets and the telecommunication companies how to deliver their service and contents to subscribers. The other objective of this paper is to realize what the reasons of people likely to possess more than one mobile handset and subscribed more than one mobile phone number. Keywords : Web, WAP, i-Mode, Smart Phone 3. Internet on Mobile 3.1 What is Web ? Web is a subset of the computers on Internet that are connected and their contents and makes it easily accessible to each other in a specific way. Web includes an easy-to-use standard interface; it makes people even though not computer experts can easily to access a variety of Internet resources [1] such as worldwide latest news, webmail, information search, via an adequate screen size monitor together with fast processor and connection speed. [1] Electronic Commerce, Gary P Schneider p27
  • 2. ECOM6001_ Assignment 2_081208 Page 2 of 11 In the beginning, Internet just for scientists or academic researchers, due to lots of benefits on the Internet, it became one of most popular technological and social communication media and used rapidly as began from 1990. [2] As the web-surfing dramatically as a part of life, people desire on making the web-surfing in movable way in order to access Internet anywhere. WAP (Wireless Application Protocol) has been launched by the leading telecommunication company i.e.Vodafone from 2000 to enable handsets features as new service to customers. 3.2 What is WAP ? WAP is in fact a protocol suite specifying the format of content that can be delivered from Web servers to the mobile devices. The WAP standard describes a protocol suite that allows the interoperability of WAP equipment and software with many different network technologies such as GSM and CDMS networks. WAP protocol suite including [4]: - Wireless Datagram Protocol (WDP)  One protocol in WAP architecture, covers the transport layer protocols in the Internet model.  As general transport service, WDP offers a consistent service to the upper layer protocols and communicating transparently over one of the available underlying bearer services.  Processes datagrams from upper layers to formats required by different physical datapaths, bearers, that may be GSM SMS or CDMA Packet Data.  In consequence of the interface common to transport protocols, upper layer protocols of the WAP architecture can operate independent underlying wireless network. Wireless Transport Layer Security (WTLS)  Provides a public-key cryptography-based security mechanism similar to TLS.  Allows negotiation of cryptographic suites between client and server. [2] Electronic Commerce, Gary P Schneider p29 [4] http://en.wikipedia.org/wiki/Wireless_Application_Protocol, access on 30 Nov 08
  • 3. ECOM6001_ Assignment 2_081208 Page 3 of 11 Wireless Transaction Protocol (WTP)  One standard used in mobile telephony, that is to bring Internet access phones.  It provides functions similar to TCP, except that it has reduced amount of information needed for each transaction.  It saves processing and memory cost as compared to TCP.  It supports 3 types of transaction : 1. Unreliable One-Way Request 2. Reliable One-Way Request 3. Unreliable Two-Way request. Wireless Session Protocol (WSP)  Wireless session is nothing but a normal Web browsing session that starts when the user connects to one URL and ends when the user leaves that URL. The session establishing process will not have lengthy hand shaking mechanisms.  WSP provides the upper-level application layer of WAP with a consistent interface for two session services.  Connection-oriented service that operates above a transaction layer protocol WTP.  Connectionless service that operates above a secure or non-secure datagram transport service.  In the connection-mode it enhances the HTTP 1.1's performance over wireless environment. It also provides a session layer so the whole WAP environment resembles ISO OSI Reference Model. Wireless Application Environment (WAE)  Consists of two parts: protocols (includes WSP, WTP, WDP) and content (WML).  Web server only speaks HTTP, WAE uses a gateway to translate between WAP and HTTP.  WAP 1.X – the primary language of WAE is WML which has been designed from scratch for handheld device with phone-specific features.  WAP 2.0 – the primary markup language is XHTML Mobile Profile.
  • 4. ECOM6001_ Assignment 2_081208 Page 4 of 11 3.3 Why WAP ? WAP is an open, global specification that empowers mobile users with wireless devices to easily access and interact with information and services instantly. It is designed to work with most wireless networks such as CDPD, CDMA, GSM, PDC, PHS, TDMA, FLEX, ReFLEX, iDEN, TETRA, DECT, ataTAC and GRPS.[5] WAP is to show internet contents on wireless clients like mobile phones, it’s fit into a small wireless terminal. WAP uses a Micro Browser, it is a small piece of software that makes minimal demands on hardware, memory and CPU. It can display information by WML (Wireless Markup Language), it is inherited from HTML and based on XML. WML is used to create pages that can be displayed in a WAP browser. Pages in WML are called DECKS. Decks constructed as a set of CARDS. Micro Browser can also interpret a reduced version of JavaScript called WMLScript, it is a light JavaScript language and runs simple code on the browser. Advantage of WAP  WAP will benefit end-users with easy, secure access to relevant internet information and services like unified messaging to access email account, banking, entertainment etc.  Users will be able to retrieve information in a controlled, fast and low-cost environment. Disadvantage of WAP : -  WAP site browser screen is too small on mobile device.  Limitation on mobile device such as large amounts of data, especially graphics and animations are not allowed.  Not enough applications of WAP device, it’s features only for using 2G wireless network. The bandwidth is unable to best uses of the network resource and takes a longer time to access the WAP site. [5] http://www.wapforum.org/what/index.htm, access on 29 Nov 08
  • 5. ECOM6001_ Assignment 2_081208 Page 5 of 11 3.4 What is i-Mode ? There’re some other protocols like i-Mode for delivering web contents to mobile devices while WAP is one common communication protocol specially tailored for mobile devices. i-Mode is a wireless internet service popular in Japan and launched in 1999. Unlike WAP, i-Mode encompasses a wider variety of internet standards including web access, email and the packet-switched network that delivers the data to mobile device. Users can access to various services such as e-mail, sports results, weather forecast, games, financial services and ticket booking. Content is provided by specialized mobile carrier as like NTT DoCoMo, which allows them to have tighter control over billing.[6] In addition, i-Mode consists of three technologies: a smart handset, a new transmission protocol and a new markup language. Code Division Multiple Access (CDMA) is the transmission protocol of i-Mode that enables several subscribers to use the same line at once, so that user can quickly and continuous access to the Internet. i-Mode’s transmission speed is 9.6Kbps (bit per second), it may insufficient for download video, but appropriate for short email and simple graphics. i-Mode adopted C-HTML (compact HTML) as its markup language to focus on text and simple graphics. Since a mobile phone has a small display with touch button manipulation, it requires a special markup language to display data. There have two major ways to meet this needs : C-HTML and WAP. Website operators can easily convert an existing Web page to C-HTML while WAP is an international standard language. 3.5 What is Smart Phone ? Due to the continuous development of mobile devices technology, Smartphone like iPhone and Blackberry both have been launched to overcome the limitation of WAP and i-Mode and enhance the functional capability. For instance, HTML is a bit too complex or too large to be fit in a mobile device, however, the browsers newer handsets, like iPhones can actually interpret most of the HTML pages. Smartphone is now equivalent to a low-end PC, it has 100 MHz processor many megabytes of flash memory and a colour display with graphical user interface. These smartphones enable users to browse the Net with a touch of button. [6] http://en.wikipedia.org/wiki/I-mode, access on 30 Nov 08
  • 6. ECOM6001_ Assignment 2_081208 Page 6 of 11 The iPhone is an internet-connected multimedia smartphone designed and marketed by Apple Inc. with a flush multi-touch colour LCD screen and a minimal hardware interface. The device does not have a physical keyboard, so a virtual keyboard is rendered on the touch screen. The iPhone's functions include those of a camera phone and portable media player (equivalent to the iPod) in addition to text messaging and visual voicemail. It also offers Internet services including email, web browsing and local WiFi connectivity. The first generation phone hardware was quad-band GSM with EDGE; the second generation also adds UMTS with HSDPA. Apple introduced iPhone in United States on June 2007. [8] BlackBerry is support full featured Email capabilities with the functionality of a complete personal organizer. It’s include an additional interface such as a miniature QWERTY keyboard, a touch screen or a D-pad, contact management, an accelerometer, built-in navigation hardware and software, the ability to read business documents in a variety of formats such as PDF and Microsoft Office. As well as media software for playing music, browsing photos and viewing video clips, internet browsers or even just secure access to company mail. One common feature to the majority of the smartphones is a contact list able to store as many contacts as the available memory permits.[9] Smart Phone is a state-of-the-art mobile device offering advanced capabilities beyond a typical mobile phone, often with PC like functionality. It runs complete operating system software providing a standardized interface and platform to allow software to be installed. [8] http://en.wikipedia.org/wiki/Iphone, access on 2 Dec 08 [9] http://en.wikipedia.org/wiki/Smartphone, access on 30 Nov 08
  • 7. ECOM6001_ Assignment 2_081208 Page 7 of 11 3.6 Major mobile network operators and services in Hong Kong As a Hi-Tech city, Hong Kong has 9.92 million mobile phone subscribers in 6.9 million populations; Hong Kong’s 2.5G mobile phone subscribers around 2.91 million, 3G subscribers around 2.38 million[11] as well as other subscribers (prepaid subscribers), it was around 5.14 million as of July 2008. Combined with various information about Hong Kong Mobile Operators, some rough figures of subscribers have been collected as follows : - Mobile Phone Subscriber in Hong Kong 35% 27% 14% 14% 10% 3 Hong Kong CSL 1010 Smartone Vadafone PCCW/Sunday People Telecom Mobile Phone Operator Subscribers 3 Hong Kong 2,657,000 CSL 1010 2,100,000 SmarTone-Vodafone 1,118,000 PCCW/Sunday 1,071,000 People Telecom 800,000 Currently, 2.5G and 3G wireless mobile devices are widely using in Hong Kong, iPhone is popular progressively while Blackberry being adopted by business traveler mostly across Mainland and Hong Kong. All such of mobile services provided by some leading network operators such as 3 Hong Kong/Hutchison Telecom, CSL 1010, and SmarTone-Vodafone in Hong Kong. Followings are some information about these operators and services. [11] http://wirelessfederation.com/news/index.php?s=2.5g+subscriber+in+hong+kong, access on 3 Dec 08
  • 8. ECOM6001_ Assignment 2_081208 Page 8 of 11 3.6.1. Hutchison Telecom mainly operates of mobile services, telecom retail services and call centre services in Hong Kong and Macau. For its mobile services in Hong Kong and Macau, the Company's strategic investor is NTT DoCoMo which owns about 24.1% stake. Hutchison Telecom Hong Kong started mobile business in 1983 deploying multiple mobile technologies in Hong Kong, including 2G GSM, 2.5G GPRS/IS95B and 3G UMTS video mobile communication services. Hutchison Telecom Hong Kong is the first operator in Hong Kong to roll out 3G service under the “3” brand name in January 2004. It currently one of the largest mobile operators in Hong Kong, providing superior 3G, GSM Dualband services and GPRS roaming coverage for over two million subscribers. [12] iPhone 3 Hong Kong is the first mobile carrier or operator in to introduce and launch 3G iPhone in Hong Kong from July 2008. 3G iPhone combines three products into one small handy device - a revolutionary mobile phone deploying high-speed 3G wireless technology, a widescreen iPod, and the Internet in user’s pocket with the best applications supporting emails in rich HTML format and a desktop-class web browser.[13] The iPhone Tariff Plan comes at a minimum of 500MB data usage, unlimited intra SMS and abundant multimedia and text content usage. 3 HK provides 3G network coverage in the ultra-high speed HSDPA/HSPA up to 7.2Mbps to let iPhone 3G users enjoy the full online excitement. Subscribers can freely enjoy the power of mobile internet. 3 offers a rich portfolio of ground-breaking video mobile communication services, including video calling, video streaming, video messaging, news, financial updates, sports and football highlights, remote surveillance, traffic condition viewing, weather reports, movie previews, music and location-based services. The widescreen display of iPhone presents a unique experience for users while enjoying the richest infotainment available only on Planet 3. [12] http://www.three.com.hk/website/template?pageid=22000&lang=eng, access on 30 Nov 08 [13] http://iphone.three.com.hk/website/en/home.html, access on 30 Nov 08
  • 9. ECOM6001_ Assignment 2_081208 Page 9 of 11 BlackBerry Unlike iPhone, Blackberry is DUALBAND-GPRS (General Packet Radio Service) data transmission service "push" technology, there is no need to retrieve the email client on and off because the BlackBerry devices are designed to remain switched on and connected to the wireless network at all time so that email can be delivered to the email box instantly. Blackberry is benefit for frequent business travellers easily access to incoming emails and return emails. Other than email service, 3 HK BlackBerry also provides the service as follows : - 1. Real time global news is to provide latest worldwide news to subscribers 2. Financial news by Dow Jones 3. Fax service to BlackBerry gets fax message anytime 4. Yahoo! Messenger on BlackBerry, it can be easier than ever to real time chat with others. 3.6.2. SmarTone-Vodafone is a Partner Network of Group Plc., it’s a world leading mobile telecommunication company. SmarTone Telecomunications Holdings Ltd is the holding company was established in 1992 and specialized in mobile phone, fixed-line and broadband markets in Hong Kong. [16] With its advanced technology, Internet on Mobile, subscribers can freely access the webpages and its contents as they are on PC. [16] http://www.smartone-vodafone.com/jsp/about/company/facts/english/index.jsp, access on 6 Dec 08
  • 10. ECOM6001_ Assignment 2_081208 Page 10 of 11 The new BlackBerry Bold from Vodafone The Key Features : 3G/HSDPA/WiFi Network & Roaming : HSDPA 3.6Mbps WCDMA GSM & Quadband Support to Vodafone : FoneTV Mobile Market Watch Internet on Mobile Due to the Vodafone widespread 3G/HSDPA networks around the world, it enhances the reliability of mobile device. 3.6.3 1O1O, the brand of CSL, was launched in 1993. They best have known for its networks and premium customer services. To make easier for customers to manage both their personal and professional lives, 1O1O introduced a series of 3G Infotainment Channels where everything customer want and need is intelligently organized under the News, Finance, Horse Racing, Football, Music and Entertainment Channels etc, enabling customers to enjoy the highest quality infotainment services. New Samsung Anycall Pixon M8800H 3G Phone Features : 3.2” TFT Display and full touch Handwriting recognition Support : WAP browsing, MMS, POP3 & IMAP4 email client Network : WCDMA (3G) GSM (2G) – 850/900/1800/1900 Connectivity : HSDPA 72Mbps EDGE Up to 236.8Kbps GPRS Up to 53.6Kbps Entertainment : News, Finance info, Lifestyle Channel, Horse Racing, Football, Music Download
  • 11. ECOM6001_ Assignment 2_081208 Page 11 of 11 4. Conclusion According to such findings, we can understand that mobile phone and related devices already merged into our lives, we seems living with advanced information technology and ready transit to a “High Speed Information Era”. Due to stable telecommunication networks and infrastructure, people can easily connect with worldwide and get the information anywhere. It may motivate the people possess more than one mobile phone for individual wants or new model replacement. Furthermore, Smart Phone already a trend worldwide, most leading mobile phone manufacturer likely to produce customizing mobile phones into big screen with mobile computing and wireless technology to combine personal and business features to fits the end user’s needs and lifestyle.