2. Wokai Gift Card Campaign November 29– December 25 Presentation to Chapter Reps
3. The Idea SellWokai Gift Cards during the Holiday Season Encourage friends and family to give a gift that helps alleviate poverty in a sustainable, effective manner “Season of Giving” is the perfect time to help out those in need Gift Cards can be “redeemed” on Wokai’s website and donated to an entrepreneur of the user’s choice HQ Led, Centralized Campaign
4. Sell Gift Cards ▫700 Sales▫ Gift card Sales- Doubling Wokai’s Contributor Base Objective: Raise awareness of Wokai around the Holidays Reach new contributors and potential donors Motivate volunteers going into 2010 Goals and Objectives 2009:
5. The Campaign 1. 3. 2. Choose a Chapter Lead HQ Provides Template Emails Personalize and Send Emails! .org
6. Step 1: Each Chapter designates a lead to Coordinate the Campaign on a local level. Suggestion: VP of Online Marketing
10. Send four emails over a 5-week periodInitial email Reminder email describing how much has been raising thus far and the time remaining in the campaign A second reminder email Final personal thank-you
11. Campaign Timeline Nov 29 Campaign begins/Introduction Email Dec 7 First reminder EmailDec 14 Second reminder Email Dec 21 Third reminder Email Dec 24 End of campaign
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15. Buying a Gift Card: 1) Go to www.wokai.org 2) Go to “Contribute” Tab and choose to contribute by buying a gift card 3) Gift Cards come in $5, $10, $20, $50, $80, and $100 increments 4) Fill out personal information 5) Donors have the option of emailing their gift or printing and personally delivering their present 6) Buy another card or Check out How the Gift Card System Works:
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17. Wokai will send reminder emails to Gift Card Recipients 30 and 7 days prior to expiration date
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19. 2) Representatives use personal networks (friends, family, businesses) and find people interested in helping out others during the Holiday Season.
