Following our review of Sprout Social Premium Edition, we've put together this presentation takes you on a brief, visual tour of new features, some powerful analytics, and premium edition reports and integrations.

1. A Visual Tour of
Premium

2. Sprout Social is one of the premiere social
media management tools on the market today
A look at Sprout Socials new features
including:
• Viewing and filtering of scheduled
messages
• Sprout’s Premium edition reports
• Viralpost optimization
• Helpdesk integration
• Google Analytics integration
See our full blog post on Sprout Premium here.

3. See scheduled posts in lists or use the calendar view
Scheduled messages are now visible across different groups

4. ViralPost optimizes send times
for your content based on
analysis of your audience
To see how to configure ViralPost see our blog post.

5. The tool which is designed to analyze a user’s audience to
determine the optimal time to deliver content based on
usage and engagement patterns, content velocity, and other
factors. According to Sprout Social CEO Justyn Howard, the
newly released timing models have been shown to improve
engagement by 30% on average and as much as 300% in
some cases. – Michael Carney
See the full article here.

6. All Sprout versions offer very good per-post analytics for Twitter, Facebook, and Google+
Filter dates you’re viewing, set per-platform filters, and sort by relevant
platform events including clicks, responses, and reach

7. Premium edition allows you to integrate with your Google Analytics account
This creates Website vs. Social report for each Google Analytics profile
This report shows your social traffic and web traffic sources together so you
can see relationships

8. The Trends report shows your hottest trending topics and hashtags
Analyzes topics and tags with frequently associated words
See daily hits to monitor how campaign content is doing

9. Sprout’s discovery page lets you view research profiles and view detailed information
See:
• Profile information
• Message history
• Tweets
• Mentions
• Followers
• Following
• Influencers
• Influencing

10. Smart Search lets you research and monitor keywords and hashtags
Search for:
• Keywords
• Hashtags
• People
&
• Save searches

11. Task
Type
Assign
To User
Internal
Comment
Designate the tasks as:
• general task
• sales lead
• customer service
issue
Sprout provides the ability for team members to easily work with each other

12. See a more detailed look at helpdesk integration here.
From within Sprout:
• Turn social media message
into helpdesk ticket
• Receive updates and
resolution from helpdesk
software
• Respond to customers
Sprout premium offers helpdesk software integration for Zendesk and UserVoice

13. The engagement report shows metrics related to responses from the profiles in your group
Provides strong insights:
• Shows if you are or are
not being responsive to
your community.
• Shows any problem times
or gaps in coverage.

14. SlidesShare Extra: A look at the Facebook Pages Report – Part 1
New
Fans
Impressions
Impressions
Breakdown

15. SlidesShare Extra: A look at the Facebook Pages Report – Part 2
Impressions by
Gender and Locations
Sharing

16. SlidesShare Extra: A look at the Twitter Profiles Report – Part 1
Followers &
Connections
Key
Indicators

17. SlidesShare Extra: A look at the Twitter Profiles Report – Part 2
Publishing
Demographics

18. Conclusion:
• Sprout Social’s features make it one of the premiere social media
management tools available
• I would personally like to see more data collected and reported from LinkedIn.
• If Twitter and Facebook are where your community lives, Sprout is
definitely worth considering.
• Community managers can do a lot of research with the discovery tools
built into Sprout.
• If you’re looking to push your content publishing to the next level, ViralPost
might be able to improve your engagement significantly.
• If your social customer service team uses ZenDesk or UserVoice, Sprout
Premium’s integration with those products might make it worth looking
at.
See our full blog post on Sprout Premium here.

19. has the Social Media Training Courses to Help!
See our service offerings:
• See our BLOG for great articles and insights!
• See our CONSULTING page for help with community management, planning, and
aspects of social media execution
• See our CONTENT page for Content Marketing plans and content development.
• See our ANALYTICS page for analytics integration, measurement and social media
ROI
See all our training offerings on the CarverTC Training page.
• Our 7, new half-day courses.
• Our week-long comprehensive course that will prepare participants for a
certification test with our partner, the National Institute of Social Media.
Contact us today for a free consultation. Mention this SlideShare and get 15% off your
first course!
Visit our website at http://carvertc.com Follow us for more insights:

20. Sources quoted
• http://pando.com/2012/07/31/sprout-socials-new-engagement-
tools-are-like-a-magic-8-ball-for-enterprise-social-media-publishing/
• http://sproutsocial.com/insights/social-media-customer-service-tool/