A SXSW Interactive 2016 PanelPicker Submission This session will provide an actionable guide to creating sports content using design methods. These methods include fan research, prototyping and systems thinking.

1. New Methods for Designing (Sports) Content
@CarmenDukes
SXSW Interactive 2016 Proposal

2. Creating a catch-all content experience
for a generic sports audience no longer works.
/New Methods for Designing (Sports) Content

3. Content creation starts with an
understanding of fan needs.
/New Methods for Designing (Sports) Content

4. Insights like this...
/New Methods for Designing (Sports) Content

5. “
/New Methods for Designing (Sports) Content
I am interested in the emotions of the game.
I love reaction shots, slow motion and any
opportunities to feel like I'm a part of the game.

6. plus defining your fans...
/New Methods for Designing (Sports) Content

7. THE CATCH-UP-ER THE REPLAY-ER THE FEEDER THE MAVEN
THE SEEKER THE CONNECTOR THE FEELER
“I can’t catch everything.” “I can YouTube, anything.” “I’m interested in top stories.” “Oh, you have to see this.”
“I discover something that no one else has.” “I love to hear what players are saying.” “I want to see amazing plays.”
/New Methods for Designing (Sports) Content

8. ...can help define an effective content strategy
and unique, targeted content ideas.
/New Methods for Designing (Sports) Content

9. We need to understand our fans and
create the content they are looking for.
/New Methods for Designing (Sports) Content

10. Design methods can help.
/New Methods for Designing (Sports) Content

11. Three discussion topics. One SXSW Interactive talk.
/New Methods for Designing (Sports) Content

12. /New Methods for Designing (Sports) Content
1. How using design methods can shape content creation

13. /New Methods for Designing (Sports) Content
How to uncover insights from data and research2.

14. /New Methods for Designing (Sports) Content
How to develop a content strategy from your research3.

15. /New Methods for Designing (Sports) Content
@carmendukest: www.carmendukes.comw:
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