Camdium logo by ©Ian Richmond

1. CADMIUM LOGO DESIGN & DOCUMENT AUTHOR:
IAN RICHMOND
PANTONE (UNCOATED/COATED) P 108-13 U/C
CMYK 75/52/21/02
RGB 79/113/154
CMYK 08/06/07/00
RGB 230/230/230
PAPER
BACKGROUND
(TWO CHOICES)
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LOGOS TEAM CADMIUM
MAIN LOGO AVATAR
SUBSIDIARY LOGO
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2. The space above and below the
logo must at least equate to
the total height of the trade-
mark; likewise, the space on
either side must at least equal
the total width. These guide-
lines are to be followed when
applying the mark to any
design surface.
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MAIN LOGO & USAGE TEAM CADMIUM
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THE MAIN LOGO IS USED
WHEN THERE IS AN
ABUNDANCE OF SPACE,
SUCH AS IN POSTERS,
BILLBOARDS, DISPLAYS,
AND ADVERTISEMENTS.
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3. The minimum space allowance
surrounding the logo should
be no less than the height of
the capital ‘C’ in CADMIUM.
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C
C
C
C
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SUBSIDIARY LOGO & USAGE TEAM CADMIUM
THE SUBSIDIARY LOGO IS
USED WHEN THERE IS
LIMITED SPACE AND A
BRAND PRESENCE IS
NEEDED.
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4. To give the avatar room to
breathe the logo must have at least 1/3 of its height as
a buffer of free space when positioning vertically and
1/3 of the logo's width when arranging horizontally. The
avatar needs to be able to stand alone and remain visi-
ble adding consistency, separating other design ele-
ments, page borders, and text.
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AVATAR & USAGE TEAM CADMIUM
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AN AVATAR IS USED
WHEN SPACE IS
LIMITED, SUCH AS IN
DOCUMENTS AND
SOCIAL MEDIA USAGE.

5. MAIN HEADLINE (35PT) - *USED IN ALL CAPS
SECONDARY HEADLINE (24PT) - *USED IN ALL CAPS
THIRD HEADLINE (15PT) - *USED IN ALL CAPS
BODY (10PT/13 LEADING) - MEDIUM / REGULAR / THIN
MAIN HEADLINE (35PT) - *USED IN ALL CAPS
SECONDARY HEADLINE (24PT) - *USED IN ALL CAPS
THIRD HEADLINE (15PT) - *USED IN ALL CAPS
BODY (10PT/13 LEADING) - MEDIUM / REGULAR / THIN
GENERAL GUIDELINES (*NOT RULES)
*WHEN DIN IS NOT AVAILABLE
DIN *ANY WEIGHT FOR HEADLINES
UNIVERS *ANY WEIGHT FOR HEADLINES
TYPOGRAPHY TEAM CADMIUM
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