1. A business letter is usually used when writing from one company to another, or for correspondence
between such organizations and their customers, clients and other external parties. The overall style of
letter will depend on the relationship between the parties concerned. There are many reasons to write a
business letter. It could be to request direct information or action from another party, to order supplies
from a supplier, to identify a mistake that was committed, to reply directly to a request, to apologize for a
wrong or simply to convey goodwill. Even today, the business letter is still very useful because it produces
a permanent record, is confidential, formal and delivers persuasive, well-considered messages.
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General Format[edit]
There are two main styles of business letters:
1. Full block style: Align all elements on the left margin.
2. Modified block style with other elements on the left page margin.
Margins[edit]
Side, top and bottom margins should be 1 to 1 1/4 inches (the typical default in programs such as
Microsoft Word). One-page letters and memos should be vertically centered.
Font Formatting[edit]
No special character or font formatting is used, except for the subject line, which is usually underlined.
Punctuation[edit]
The salutation/greeting is generally followed by a comma in British style, whereas in the United States
a colon is used. The valediction/closing is followed by a comma.
Sales Letters
Typical sales letters start off with a very strong statement to capture the interest of the reader. Since the
purpose is to get the reader to do something, these letters include strong calls to action, detail the benefit
to the reader of taking the action and include information to help the reader to act, such as including a
telephone number or website link.
Order Letters
Order letters are sent by consumers or businesses to a manufacturer, retailer or wholesaler to order
goods or services. These letters must contain specific information such as model number, name of the
product, the quantity desired and expected price. Payment is sometimes included with the letter.
Complaint Letters
The words and tone you choose to use in a letter complaining to a business may be the deciding factor
on whether your complaint is satisfied. Be direct but tactful and always use a professional tone if you want
the company to listen to you.
Adjustment Letters
An adjustment letter is normally sent in response to a claim or complaint. If the adjustment is in the
customer’s favor, begin the letter with that news. If not, keep your tone factual and let the customer know
that you understand the complaint.
Inquiry Letters
Inquiry letters ask a question or elicit information from the recipient. When composing this type of letter,
keep it clear and succinct and list exactly what information you need. Be sure to include your contact
information so that it is easy for the reader to respond.

2. Follow-Up Letter
Follow-up letters are usually sent after some type of initial communication. This could be a sales
department thanking a customer for an order, a businessman reviewing the outcome of a meeting or a job
seeker inquiring about the status of his application. In many cases, these letters are a combination thank-
you note and sales letter.
Letters of Recommendation
Prospective employers often ask job applicants for letters of recommendation before they hire them. This
type of letter is usually from a previous employer or professor, and it describes the sender’s relationship
with and opinion of the job seeker.
Acknowledgment Letters
Acknowledgment letters act as simple receipts. Businesses send them to let others know that they have
received a prior communication, but action may or may not have taken place.
Cover Letter
Cover letters usually accompany a package, report or other merchandise. They are used to describe what
is enclosed, why it is being sent and what the recipient should do with it, if there is any action that needs
to be taken. These types of letters are generally very short and succinct.
Letters of Resignation
When an employee plans to leave his job, a letter of resignation is usually sent to his immediate manager
giving him notice and letting him know when the last day of employment will be. In many cases, the
employee also will detail his reason for leaving the company.
Platonic love is a type of love that is chaste and non-sexual.
The term is named after Plato, who philosophised about the nature of love. Platonic love in this original
sense of the term is examined in Plato's dialogue the Symposium, which has as its topic the subject of
love or Erosgenerally. It explains the possibilities of how the feeling of love began and how it has evolved
— both sexually and non-sexually. Of particular importance is the speech of Socrates, relating the ideas
attributed to the prophetessDiotima, which present love as a means of ascent to contemplation of the
divine. For Diotima, and for Plato generally, the most correct use of love of other human beings is to
direct one's mind to love of divinity. In short, with genuine platonic love, the beautiful or lovely other
person inspires the mind and the soul and directs one's attention to spiritual things. Socrates, in Plato's
"Symposium", explained two types of love or Eros — Vulgar Eros or earthly love and Divine Eros or divine
love. Vulgar Eros is nothing but mere material attraction towards a beautiful body for physical pleasure
and reproduction. Divine Eros begins the journey from physical attraction i.e. attraction towards beautiful
form or body but transcends gradually to love for Supreme Beauty. This concept of Divine Eros is later
transformed into the term Platonic love.
The English term dates back as far as Sir William Davenant's Platonic Lovers (1636). It is derived from
the concept in Plato's Symposium of the love of the idea of good which lies at the root of all virtue and
truth. For a brief period, Platonic love was a fashionable subject at the English royal court, especially in
the circle around Queen Henrietta Maria, the wife of King Charles I. Platonic love was the theme of some
of the courtly masques performed in the Caroline era—though the fashion soon waned under pressures
of social and political change.
Barbara Graziosi, professor of Classics at Durham University, described Platonic love as the "Christian
apology" of Greek love.
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