Presentation for the 2016 OLA Superconference.

1. Expanding the Digital Domain of Librarianship
A Practical Guide to Creative Social Media Outreach, Promotion, and Marketing
Nelly Cancilla | Copyright Outreach Librarian | University of Toronto Libraries

2. @uoftlibraries
@uoftscco
@nellycancilla
#olasc16

5. Building Community
through
Social Media

7. “Social network sites are not broadcast media; they are
places to engage in conversations with your community”
David Fiander

8. @
#

9. Community Example: #NikeToronto15k

12. The Dos and Don’ts
of
Social Media

13. Dos of Social Media
DO tag events, people,
and organizations you are
posting about
DO use proper
punctuation & grammar
DO use link shorteners like
Bitly
DO be inclusive with camel
(ex. #LibrariesOfInstagram)

14. Don’ts of Social Media
DON’T use all caps
DON’T include irrelevant
tags
DON’T use sarcasm
DON’T be afraid to
delete old posts

15. Make each post
meaningful

17. #1 Develop a
Social Media Strategy

18. Goals
Audience
Workflow

19. #2
Cover Your Bases

20. Usage
Content
Control

21. King, D. L. (2015). Chapter 2: Landscape of social media for
libraries. Library Technology Reports, 51(1), 10+. Retrieved from
http://bit.ly/1SC8IkV

22. #3
Make it Consistent

24. Working as
a
Team

26. #4 Create a
Content Calendar

27. !
! ! !!!!!!!!!!KelleyWithLove.com!
Post Type
Captions
Hashtags
Instagram Editorial Calendar
!
# _________ of Posts per Week Week of ____________________
# _________ of Posts per Day
Monday
_______________________________________________________________________________________
_______________________________________________________________________________________
____________________________________________________________
Monday'
Behind the Scenes
!
Inspirational
Educational
Combination
!
!
Tuesday'
Behind the Scenes
!
Inspirational
Educational
Combination
!
!
Wednesday'
Behind the Scenes
!
Inspirational
Educational
Combination
!
!
Thursday'
Behind the Scenes
!
Inspirational
Educational
Combination
!
!
Friday'
Behind the Scenes
!
Inspirational
Educational
Combination
!
!
Tuesday
_______________________________________________________________________________________
_______________________________________________________________________________________
____________________________________________________________
Friday'
_______________________________________________________________________________________
_______________________________________________________________________________________
____________________________________________________________
Wednesday'
_______________________________________________________________________________________
_______________________________________________________________________________________
____________________________________________________________
Thursday'
_______________________________________________________________________________________
_______________________________________________________________________________________
____________________________________________________________

28. Tips on how to
make a
Beautiful
Instagram feed

29. Take screenshots
curate
&

31. Composition&
Perspective

32. Things
to
Avoid
Backlighting
Blurry/Out of focus photos
Graininess
Dim photos
Flash

33. On Trend
Stay

34. #BookSpinePoetry

35. #LetMeLibrarianThatForYou

36. #BookFaceFriday

37. Instagram Toolbox
VSCO Cam
Instagram Layout Repost App
Word SwagA Beautiful Mess

38. Twitter Toolbox
• Tweetdeck or Hootsuite
• Bitly
• Twitter Analytics

39. “It’s weird and can even be annoying to
have Facebook at times. That being said, if
you don’t have Facebook, that’s even more
weird and annoying.”
Andrew Watts

40. Florent Brunet
Jevgeni Striganov
Jevgeni Striganov
Moh Kamaru
Daniel Turner
Ted Grajeda
Orlando Marty
Rémy Médard
Dolly Vu
retinaicon
Lloyd Humphreys
Zlatko Najdenovski
Dirk-Pieter van Walsum
Creative Stall
Noun Project Images