Social media can be used by user groups to connect with potential new members and allow members to connect with the group. It provides opportunities to spread information about the group every 60 seconds through platforms like Facebook, Twitter, and LinkedIn. Using social media requires groups to start with the main platforms, connect without spamming, be authentic and responsive, and monitor conversations to address any problems. The presentation highlighted tools like Quora, Amplify, and Social Mention and provided seven steps for successful social media use by user groups.