The Intelligence of the Online Media Mix
•Download as PPTX, PDF•
0 likes•245 views
My presentation at Webit 2011
Recommended
Recommended
More Related Content
More from Calin Rotarus
More from Calin Rotarus (12)
Recently uploaded
Recently uploaded (20)
The Intelligence of the Online Media Mix
- 1. The Intelligence of the Online Media Mix Kliknij, aby edytowad styl wzorca podtytułu October2011
- 10. Buying Decision I heard about the Brand I have a positive Brand attitude I interacted with the Brand I interacted with the sales force I need the product/service I buy
- 11. Buying Online Product Decision I heard about the Brand Display advertising PBT, Video advertising I have a positive Brand attitude Branding projects Contextual communication I interacted with the Brand Social media, applications, games I interacted with the sales force CPC traffic sources I need/search the product/service SEM/SEO I buy All
- 12. Buying Online Product Mobile Decision I heard about the Brand Display advertising Mobile Display PBT, Video advertising I have a positive Brand attitude Branding projects Mobile branding Contextual communication Contextual I interacted with the Brand Social media, applications, Applications, games games I interacted with the sales force CPC traffic sources Click to receive info Coupons, samples I need/search the SEM/SEO Mobile search product/service click to buy I buy All All