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our2050 Logo Proposal - case 2
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our2050 Logo Proposal - case 2
1.
Logotype Proposal
DESIGN realfish 2010.09.08
2.
our 2050,现在是一句宣言,一个公益项目,未来将 被塑造为概念,成为一个通识性标志,以互联网为首 要媒介,传播。 our 2050,将以最容易被识辨、最便于被记忆、最适 合被流通的视觉形象出现,颠覆同领域内同类概念宣 传的一贯形象,最具备区别性和视觉冲击力。 our
2050,将被设计为:以可能的形式,最适宜出现 在任何视觉设计的应用领域内,可广泛适应各种传统 印刷媒介及新型电子媒体;同时,将为our 2050的立 体造型留下最大可能性——our 2050未来将不仅在平 面中出现。
3.
结构
框,代表区域、范围,象征和谐、统一。 Architecture 框,代表空间、视野,象征理想、愿景。 天圆地方。 方形框象征土地,象征我们居住着的星球。保护人类 共同的家园,倡导可持续发展的理念,是未来产业革 命的核心所在。 National Geographic用一个黄色的相框,圈起自然与 人文美景。 our 2050,将框起未来世界的全景,将框起未来生态 产业的面貌,将框起当下有志可持续发展事业的青年 们的理想。 精确的比例: 等宽的线条和间距,外框1:21/2的比 例,这是一个截长边对半裁切后仍保持原有比值的 完美自相似形。这也被国际纸张标准(ISO Paper Sizes)采纳为A类纸张的边长比例。 最伟大的艺术创作用最简单的手段实现。 ——勒·柯布西耶 极简象征现代功能主义和实用主义的极致,几何蕴含 高度理性的建筑美学,黑白表现希腊艺术式的人文精 神和严谨态度。
4.
字形
our 2050,基于字形的设计方式,以定制化的字体凸 Typeface 显标志的个性,易于记忆和识辨。 our 2050,7个字符均由同一个矩形框自然地变化而 来。字形独特,与其他同类标志几乎没有相似者。 轮廓简洁,在体现理性几何美学的同时,又保持了单 词和数字良好的可读性;无论标志放大或缩小,可辨 识性均保持在优秀的水平。 由理性的几何变换而产生的拉丁字母和阿拉伯数字, 具有可扩展性和可复用性。如有必要,还可基于此种 变换方式,开发出一整套包含常用字母和数字的全新 字体。
5.
色彩
黑与白是本款our 2050标识的基础色。黑白色在美术 Color 中又被称为“无彩色”: 1、无彩色的将在印刷表现上,最大可能地给人以生 态和环保的工艺感受,从日常宣传品的视觉印象上, 首先凸显了our 2050的主题。 2、无色彩又将是与各种色彩丰富的照片图像的最佳 搭配色彩。 3、根据实际设计制作需要,还可以其他合适的明快 单色替换表现。
6.
视觉
最伟大的艺术创作用最简单的手段实现。 Vision ——勒·柯布西耶 极简象征现代功能主义和实用主义的极致,几何蕴含 高度理性的建筑美学,黑白表现希腊艺术式的人文精 神和严谨态度。 标志通过着墨与余白的对比,留出了大片“空”间。 一无所有纯净的空间内,所包含的是:未来可描绘的 世界场景,当下亟待填充的青年理想和热情。
7.
PHOTOGRAPHY National Geographic
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