TP Solar Logotype - Proposal 3

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This is one of the proposals for TP Solar's logotype design.

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TP Solar Logotype - Proposal 3

  1. 1. TP SOLAR Overseas Program Brand Proposal天普海外项目形象设计提案DESIGNrealfish QIAN2011.01.25
  2. 2. The sun never knew how great it was until it struck the side of a building. 太阳从未明白它有多伟大, 直到它打到一座房子的一侧. Louis I. KahnSalk Institute, 索克大学研究所路易斯・康作品
  3. 3. The Power of Shadow本标识创意源于上世纪成就非凡的建筑师Louis I. Kahn的一句对于阳光的陈述:The sun never knew how great it wasuntil it struck the side of a building.能显示太阳的美与力量的,不仅仅是光线和能源本身,还有“投影”(Shadow)。因为世界上有黑夜,所以我们感受到白天太阳的温暖;因为日光下有影子,所以我们得知光线的存在和方向。
  4. 4. 本标识在图形上,即为一个标准的素描式投影,以此暗指太阳的照射,喻示以太阳光为主要能源的高新太阳能技术。简约的外观同样对应着灵活而广泛的应用方式及色彩方案。
  5. 5. DESIGNrealfish QIAN2011.01.25

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