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1. Development of idea and
characters
BY: Cadi Ghandour

2. Idea
Our idea outline is the following:
● Non-narrative based video
● Features hipster UK artists singing along to the song in
a visually engaging setting
● Driving in supercars whilst singing along
● Carrying designer bags out of car's trunk
● Greeting friends

3. Characters- Lil Dotz
Characteristics:
-Diamond chain
-Colorful eye-catching
clothing
-Direct mode of address
-Stylish hairstyle
Actions:
-Usually driving supercars
-Greeting friends
-Singing with hand actions
-Looking straight at camera
Meaning:
-Lil Dotz wears bright
colors to imply a positive
mood.
-His jewellery connotes
wealth.
-His direct mode of
address and upright
stance suggests his
confident personality.
-Lil Dotz is singing about
the importance of money
in his life whilst enjoying
the luxuries that money
allows him.

4. Character- Fredo
Characteristics:
-Stylish hipster clothing
-Distinct expressions that imply an
unimpressed mood
-Wearing gold or diamond
jewellery
-Has tattoos
Actions:
-Singing to camera (direct mode of
address)
-Greeting friends
-Also uses interesting gestures
such as pointing at camera
Meaning:
-The stylish clothes imply that
Fredo is involved in a trendy
urban lifestyle
-The ‘unimpressed
expressions’ suggest Fredo’s
attitude is that he is better
than everyone else
-The jewellery and designer
clothing that Fredo wears is
an implication of Fredo’s
wealth.