c2b is an integrated mix of Advanced Technology and Social Media Consulting to manage in an innovative way Web Reputation and Customer Engagement of your brand and products. Less effort and more accuracy for a more clever synthesis of online conversations and market.

1. BUSINESS VALUE GO BEYOND “WHAT” CUSTOMERS SAY ONLINE AND FIND OUT “WHY”
Real-Time Web and Social Media reversed the traditional logics
LESS EFFORT AND MORE of communication. Today consumers are the real actors of the web.
ACCURACY FOR A MORE
In order to listen and engage them, brands really need to adopt
CLEVER SYNTHESIS
OF ONLINE CONVERSATIONS innovative tools. c2b - “Consumer to Business” - is the answer.
AND MARKET
BUSINESS INTELLIGENCE + SOCIAL WEB = SOCIAL INTELLIGENCE
c2b is an integrated mix By monitoring the everyday million conversations on the Web and Social
of Advanced Technology
Media, c2b analyzes the unstructured digital content previously acquired
and Social Media Consulting
and creates strategic insights and actionable intelligence to better
to manage in an innovative way
Web Reputation and Customer manage products, brand reputation and consumers.
Engagement of your brand
and products THE EVOLUTION OF SENTIMENT ANALYSIS
Semantic Analysis overcomes the traditional concept of “positive
With c2b you can or negative sentiment” and allows understanding the real meaning
of conversations. The system is based on advanced statistic
 Extract contents from different methodologies that have been made accessible also by an unskilled
and unstructured web sources business user. Information is presented in a flexible and interactive
interface, ready to be exported in various formats.
 Understand the meaning
of online conversations
 Analyze our brand and LISTEN. DISCOVER. ACT.
your competitors’ reputation c2b imports data from unstructured sources as websites, social networks,
blogs, RSS feeds and internal warehouses. It applies Natural Language
 Anticipate consumer needs
and questions Processing Logic on the data, finding the meaning of the phrases and the
associated sentiment. The system selects only relevant contents, deleting
 Take the best actions to buzz, noise and spam. It automatically adds all new qualified sources.
respond to emerging needs
Crawling Information NLP Semantic
Technology Extraction Logics Analysis
Social Media Consulting
News
c2b Social Specialists flank
the client in every phases Social Media
of the process: SOCIAL INTELLIGENCE
Sources
 listening strategy definition Internal Databases
 building of a dictionary ACTIONABLE INFORMATION
specifically tailored to the industry
The output of the process consists in custom conceptual maps,
 Strategic insight and analysis positioning tables, trend graphs. The results are already synthesized
on customer, brand and their and aggregated by user-defined logics. You can conduct an analysis
competitive environment at any level of detail you prefer. So you can find the sentiment relative
to the whole brand or isolate a particular product or a key feature and
monitor its changes during the time.
C2b is the result of the collaboration between two companies leader in Predictive Marketing (i4C)
and Digital Business (Tecla.it). c2b offers advanced services of Social Intelligence & Consulting
to brands that want to manage in an new way Web Marketing, Digital Strategy and Customer Engagement.

2. KEY FEATURES BUSINESS VALUE
c2b is the Social Intelligence
Solution that allows you
to manage in an innovative way:
 WEB REPUTATION
 BRAND PROTECTION
 AUDIENCE ENGAGEMENT
 COMMUNITY BUILDING
 WEB CRM
ALERTING  PRODUCT INNOVATION
A daily newsletter that reports the most relevant mentions
and the negative/positive qualifications on brand, products,
specific topics. FEATURES
NEW TOPICS  Extended Web Monitoring
Identifies issues and news of great interest to consumers.  New Sources Identification
It allows you to intercept the bud themes which will be  Clean and Relevant Data
discussed more in the future.  Text Semantic Analysis
 Real Sentiment Detection
TRENDING TOPICS  Interactive Conceptual Maps
Identifies new topics between those who are confirmed  Custom Aggregation
as a trend. Allows you to measure ROI and effectiveness  Exportable Reports
of online communications.
MARKET BEAT ONE SHOT SERVICES
The maximum synthesis of market buzz about a topic
or a brand. Provides relevant indicators and statistics c2b provides on-demand
on qualifications. counseling interventions focused
on customer needs, achieved
through the integration
STRONG & WEAK ANALYSIS of Social Analytics tools
Highlights the strong and weak point of your brand, with detailed knowledge of
product and people by analyzing mentions Real-Time Web and Social Media.
and aggregate them by polarity.
 Reputation Analysis
CONNEXIONS  Audience Intelligence
 Competitive Intelligence
Shows how your brand and products are perceived online,
 Media Mapping
what are the logics of choice of the consumers
and what drives their preferences.  Company Digital Footprint
 Brand Audit
BRANDSCAPE  Field Analysis
Explore your brand positioning related to custom concept  Social Network Analysis
and competitors. Draw a time-refreshing positioning map.
Allows analytics breakdowns by media type and tags.
c2b - Milanofiori, Strada 4 Palazzo N1, Italy
www.consumertobusiness.it
marketing@consumertobusiness.it