This document outlines a strategy to increase sales by boosting traffic and conversions through social networks. It notes that each customer has hundreds of social connections that can be facilitated to share content. The proposed solution, Promoted Story, distributes a brand's message through a trusted source to reach people on social and mobile feeds. The goal is to increase brand awareness, traffic to stores, and turn exposure into new and returning customers through rewards for sharing, visiting, and first purchases. An example encourages clicking a link and sharing to spread brand buzz.

1. INCREASING
SALES
March
2012

2. Objective
To show you step by step how
BuzzCentroamerica can help boost traffic to
your store and increase conversion from leads
to actual customers via Social Networks.

3. Facts
 Each customer that walks into your
store/venue has in average:
 300 Facebook contacts
 126 Twitter followers
 240 Linked in connections
 You need to facilitate sharing of your
content
 People only read updates from trusted
sources

4. Our solution for you: Promoted Story
• Your message distributed via a trusted
source
• You control the message
• Gets into the stream or mobile devices

5. A CALL TO ACTION:
• Get rewards for sharing
• Get rewards for visiting
• Get rewards for 1st purchase

6. Outcome
• Increase brand awareness
• Increase traffic to your store/venue
• Cash that exposure via new/returning
customers

7. Example
• If you are on your pc, click here and share
the buzz:
• Our recommendation is to have the QR
code next to the item to be promoted:

8. DID YOU LIKE THIS?
You are invited to make a comment
here: