2. Problem statement
The Student Coach needs a better way (process / approach) to make students
understand their responsibility of preparing for their professional career Because they
treat their education as ‘not real life’
Description of stakeholder: Motivated, enthusiastic, caring, business-like, entrepeneur
3. Empathy map
Intristic vs extrinsic
motivation
Where does motivation
come from?
• There is a big difference
between ‘school’ and ‘Real
life’
• My students don’t take it as
serious as it’s needed
• How can I convince them?
• They seem unmotivated
and unmotivated
• It’s only a few years before
‘real life starts’ – are they
prepared?
• Giving them as much practical
examples as possible
• Givingthem assignments
• Asking them to have a financial
oversight of their lives
Can you really prepare
someone for the ‘real-life’?
What if students just want
to dfind out themselves?
What if they have other
plans? Lennon!
Student
Coach
4. Insights
• How can you make students make the
connection to ‘real life’?
• Motivation is key, but how to motivate?
• What is in it for the student?
• Is there a fun way to engage, stimulate, learn
and prepare?
