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1인 미디어 제작
강사 : 이창수
개인이 블로그나 SNS등 네트워크를 통해
콘텐츠를 생산·공유하는 커뮤니케이션 및 콘텐츠1인 미디어
벤쯔 : 먹방 영국남자 조쉬 : 한국 소개
대도서관 : 게임 디바제시카 : 영어회화
폭넓은 컨텐츠 - 내가 원하는 것이면 무엇이든
식샤를 합시다 : 맛집
케인TV : 대전격투게임 생산적인 책수다 : 독서후기
누구나 제작 – 스마트폰, 웹캠 등 간단한 장비만 있어도 뚝딱
쌍방향 커뮤니케이션 – 소통을 통한 즐거움
MCN(Multi Channel Network)
제작된 콘텐츠를 유통하기 위한 다중 플래폼
인물단위
- 페이스북 (나와 관계가 있는 지인, 휘발성)
- 트위터 (무차별 다수, 문자 위주, 휘발성)
- 인스타그램 (무차별 다수, 사진 위주, 휘발성)
주제 단위
- 블로그 (사진 위주, 누적됨)
- 팟케스트 (오디오 위주, 누적됨)
- 유튜브 (영상 위주,누적됨)
- 아프리카 TV (실시간 방송, 휘발성)
- 트위치 TV (실시간 게임 방송, 휘발성)
플래폼 별 특징
- 페 이 스 북 : 나의 생각, 내가 하고 싶은 일, 내가 한 일 홍보를 통한 실시간 마케팅
- 블 로 그 : 했던 일, 제작한 자료 등 콘텐츠 축적
- 인스타그램 : 사진 콘텐츠 축적 및 홍보
- 유 튜 브 : 영상콘텐츠 축적 및 MCN 활용을 위한 영상콘텐츠 관리용
- 팟 캐 스 트 : 영상콘텐츠의 오디오를 활용 통한 MCN의 확장
이창수의 플래폼 특성에 따른 전략
1인 미디어의 꽃 (실시간 방송)
감사합니다.

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이창수 1인미디어제작

  • 2. 개인이 블로그나 SNS등 네트워크를 통해 콘텐츠를 생산·공유하는 커뮤니케이션 및 콘텐츠1인 미디어 벤쯔 : 먹방 영국남자 조쉬 : 한국 소개 대도서관 : 게임 디바제시카 : 영어회화
  • 3. 폭넓은 컨텐츠 - 내가 원하는 것이면 무엇이든 식샤를 합시다 : 맛집 케인TV : 대전격투게임 생산적인 책수다 : 독서후기
  • 4. 누구나 제작 – 스마트폰, 웹캠 등 간단한 장비만 있어도 뚝딱 쌍방향 커뮤니케이션 – 소통을 통한 즐거움
  • 5. MCN(Multi Channel Network) 제작된 콘텐츠를 유통하기 위한 다중 플래폼
  • 6. 인물단위 - 페이스북 (나와 관계가 있는 지인, 휘발성) - 트위터 (무차별 다수, 문자 위주, 휘발성) - 인스타그램 (무차별 다수, 사진 위주, 휘발성) 주제 단위 - 블로그 (사진 위주, 누적됨) - 팟케스트 (오디오 위주, 누적됨) - 유튜브 (영상 위주,누적됨) - 아프리카 TV (실시간 방송, 휘발성) - 트위치 TV (실시간 게임 방송, 휘발성) 플래폼 별 특징
  • 7.
  • 8. - 페 이 스 북 : 나의 생각, 내가 하고 싶은 일, 내가 한 일 홍보를 통한 실시간 마케팅 - 블 로 그 : 했던 일, 제작한 자료 등 콘텐츠 축적 - 인스타그램 : 사진 콘텐츠 축적 및 홍보 - 유 튜 브 : 영상콘텐츠 축적 및 MCN 활용을 위한 영상콘텐츠 관리용 - 팟 캐 스 트 : 영상콘텐츠의 오디오를 활용 통한 MCN의 확장 이창수의 플래폼 특성에 따른 전략
  • 9. 1인 미디어의 꽃 (실시간 방송)

Editor's Notes

  1. http://blog.naver.com/okokcys/220899463969