Efficiency Improvement & Cost Reduction through Business Intelligence (BI) in Fertilizer Sector. - A presentation by Sanjay Mehta, CEO, MAIA Intelligence at The Fertilizer Association of India (FAI) WORKSHOP ON ICT FOR IMPROVING EFFICIENCY IN FERTILISER AND AGRICULTURE SECTORS held from March 16-19, 2009 at Manali.

1. MAIA Intelligence Improve Efficiency & Reduce Costs through ICT (Business Intelligence) in the Fertiliser Sector Presented by Sanjay Mehta, CEO [email_address]

3. “ Not everything that can be counted counts, and not everything that counts can be counted.” ~Albert Einstein

6. Two Distinct Worlds Personal Productivity Business Process Automation Sara, CFO Arun, Marketing Julia, Systems Kevin, Account Mgr. Inga, Purchasing IT Finance Operations Sales & Marketing

8. Analyzing Fertilizer Business Business data is not easily accessible and is often “lost” in line of business applications Issue Solution Support decision making across entire enterprise at every level: strategic, tactical, operational Implement a real-time analytical engine and embed BI into critical business processes Deliver one version of the truth with advanced analytics including powerful data mining tools People need access to accurate data and analysis to make day-to-day business decisions Always viewing business information in hindsight, with little ability to forecast future activity

9. Enterprise Reporting for Fertilizer Reports take too long to get and are often out-of-date, limiting their usefulness Issue Solution Implement reporting solution that delivers reports anytime, anywhere, in the format you require Get real-time, refreshable reports without having to rely on IT to run them every time Implement a single, integrated enterprise solution for the entire reporting cycle Reports are in-flexible, not available when and where needed, and difficult to interpret Users require flexibility in report format and layout

10. Cases of real time BI

11. Sales Revenue $1,383,593 $1,295,213 Q1 $1,374,876 Q2 $1,242,871 Q3 $1,383,593 Q4 $1,102,304 2004 Q4 $1,395,478 2005 Q4 $1,383,593 2006 Q4 $1,598,604 Target 2006 Q4 $1,383,593 Actual 2006 Q4 BI Technology helps understanding data for actionable information

12. Which region has the best sales & in which month? BI makes data visualization easy for quick decisions

13. Three Components of Latency

14. The Benefit of Reducing Latency

15. Key questions to: Improve Efficiency & Reduce Costs

16. Where BI Fits Business Intelligence Intra/Extra/Internet OLTP DW / DM Knowledge Management Business Needs Information Resources Competition Regulation

17. Simplistic BI Data Flow - Fertilizer HR Data Mart Operational Data Level OLTP, ERP, external data legacy applications Inventory Detail Records HR Records Warehouse Level Collect, cleanse, organize and distribute Analytical Level query, reporting & analysis End User Analysts Managers HR Data External Data Performance Data Mart Customer Data Mart DATA WAREHOUSE Customer Data Production Data

18. Solving MIS Complexity with BI Effective Data Sanctity – Trusted Information Effective Training & Implementation Effective Mapping of KPI’s & KRA’s in MIS Small Group Enterprise Extended Team Structured Unstructured Extended Enterprise Individual Stable Chaotic Degree of Work Complexity Scope of Organization Complexity Degree of Data Complexity

19. The End Result

20. Key Performance Indicators

23. Customer = King or Customer = Liability Customer Profitability Analytics

27. Get One Single View 3 Blind Analyst & a Data warehouse

28. Reduce Costs & Improve Efficiency with integrated BI Single View reporting of Enterprise-wide Data Finance Sales and Marketing Operations

29. Balance Scorecard – Business Intelligence

30. Enable Confident Decision Making & Improve Efficiency Right Information, Right Time, Right Format

33. Trends are like friends

36. Production Records Asset / Inventory and Bills Sales Trend Analysis Weekly & Monthly Budget & Planning Historical Trends Executive Dashboard Analytical Reports = Business Intelligence

38. Our Customers

39. Customers References

40. Thank you [email_address] Corporate Office: 2/319, Millennium Business Park, Sector 1, Mahape, New Mumbai, India – 400 701 Tel: 91-22-66888999 | Fax:91-22-66889000 MAIA Intelligence