Improve Efficiency & Reduce Costs through BI in Fertilizer Sector


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Efficiency Improvement & Cost Reduction through Business Intelligence (BI) in Fertilizer Sector. - A presentation by Sanjay Mehta, CEO, MAIA Intelligence at The Fertilizer Association of India (FAI) WORKSHOP ON ICT FOR IMPROVING EFFICIENCY IN FERTILISER AND AGRICULTURE SECTORS held from March 16-19, 2009 at Manali.

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  • Improve Efficiency & Reduce Costs through BI in Fertilizer Sector

    1. 1. MAIA Intelligence Improve Efficiency & Reduce Costs through ICT (Business Intelligence) in the Fertiliser Sector Presented by Sanjay Mehta, CEO [email_address]
    2. 2. <ul><li>2006 – Business Intelligence Product Company established </li></ul><ul><li>2007 - Featured in NASSCOM 100 IT Innovators </li></ul><ul><li>2007 - MAIA in ATRE, a Global technology Summit hosted by Red Herring </li></ul><ul><li>2008 - 1KEY Agile BI Suite featured in Microsoft Solution Directory </li></ul><ul><li>2008 - 1KEY is the only Indian BI to be recognized by National Informatics Centre Services Inc. (NICSI) </li></ul><ul><li>2008 - Gartner’s Hype Cycle for ICT in India, Report mentioned MAIA </li></ul><ul><li>2008 – Red Herring Asia Finalist 100 </li></ul><ul><li>2008 – India’s Most Trusted IT Vendor by a CIO Survey by The CTO Forum </li></ul><ul><li>2009 – Named ‘Most Successful Startup’ to watch out for by the readers and editorial board of I.T. Magz </li></ul><ul><li>2009 – NIC BIDW division recommends MAIA 1KEY for Technology Development Board’s National Award </li></ul><ul><li>2009 – Featured in Gartner’s BI Market Trend Report </li></ul>Company Profile
    3. 3. “ Not everything that can be counted counts, and not everything that counts can be counted.” ~Albert Einstein
    4. 4. Business Challenges <ul><li>On-Time Delivery </li></ul><ul><li>On-Time availability of Financial Information </li></ul><ul><li>Excess Inventory </li></ul><ul><li>Disparate System Co-existing </li></ul><ul><li>Tracking and timely Reporting </li></ul><ul><li>Vendor Management </li></ul>
    5. 5. .. The Real Challenge <ul><li>Bitten more than what we could chew..!! </li></ul><ul><li>Managing change </li></ul><ul><li>Long Implementation cycle </li></ul><ul><li>Process v/s department view of the organization </li></ul><ul><li>Adaptability of the system to changing business processes </li></ul><ul><li>Integration with other software </li></ul><ul><li>High post implementation costs </li></ul>
    6. 6. Two Distinct Worlds Personal Productivity Business Process Automation Sara, CFO Arun, Marketing Julia, Systems Kevin, Account Mgr. Inga, Purchasing IT Finance Operations Sales & Marketing
    7. 7. Today’s Fertilizer Business Environment Decision makers lack real time business insights Issue IT Impact <ul><li>Limited access to data </li></ul><ul><li>Poor interoperability </li></ul><ul><li>Complex support and manageability </li></ul><ul><li>Reporting is time-consuming and costly </li></ul><ul><li>Must support multiple tools and formats </li></ul><ul><li>Complex deployment and customization </li></ul><ul><li>Escalating support costs </li></ul><ul><li>Inflexible for future change </li></ul>Business systems are disconnected Difficulty managing the IT lifecycle
    8. 8. Analyzing Fertilizer Business Business data is not easily accessible and is often “lost” in line of business applications Issue Solution Support decision making across entire enterprise at every level: strategic, tactical, operational Implement a real-time analytical engine and embed BI into critical business processes Deliver one version of the truth with advanced analytics including powerful data mining tools People need access to accurate data and analysis to make day-to-day business decisions Always viewing business information in hindsight, with little ability to forecast future activity
    9. 9. Enterprise Reporting for Fertilizer Reports take too long to get and are often out-of-date, limiting their usefulness Issue Solution Implement reporting solution that delivers reports anytime, anywhere, in the format you require Get real-time, refreshable reports without having to rely on IT to run them every time Implement a single, integrated enterprise solution for the entire reporting cycle Reports are in-flexible, not available when and where needed, and difficult to interpret Users require flexibility in report format and layout
    10. 10. Cases of real time BI
    11. 11. Sales Revenue $1,383,593 $1,295,213 Q1 $1,374,876 Q2 $1,242,871 Q3 $1,383,593 Q4 $1,102,304 2004 Q4 $1,395,478 2005 Q4 $1,383,593 2006 Q4 $1,598,604 Target 2006 Q4 $1,383,593 Actual 2006 Q4 BI Technology helps understanding data for actionable information
    12. 12. Which region has the best sales & in which month? BI makes data visualization easy for quick decisions
    13. 13. Three Components of Latency
    14. 14. The Benefit of Reducing Latency
    15. 15. Key questions to: Improve Efficiency & Reduce Costs
    16. 16. Where BI Fits Business Intelligence Intra/Extra/Internet OLTP DW / DM Knowledge Management Business Needs Information Resources Competition Regulation
    17. 17. Simplistic BI Data Flow - Fertilizer HR Data Mart Operational Data Level OLTP, ERP, external data legacy applications Inventory Detail Records HR Records Warehouse Level Collect, cleanse, organize and distribute Analytical Level query, reporting & analysis End User Analysts Managers HR Data External Data Performance Data Mart Customer Data Mart DATA WAREHOUSE Customer Data Production Data
    18. 18. Solving MIS Complexity with BI Effective Data Sanctity – Trusted Information Effective Training & Implementation Effective Mapping of KPI’s & KRA’s in MIS Small Group Enterprise Extended Team Structured Unstructured Extended Enterprise Individual Stable Chaotic Degree of Work Complexity Scope of Organization Complexity Degree of Data Complexity
    19. 19. The End Result
    20. 20. Key Performance Indicators
    21. 23. Customer = King or Customer = Liability Customer Profitability Analytics
    22. 27. Get One Single View 3 Blind Analyst & a Data warehouse
    23. 28. Reduce Costs & Improve Efficiency with integrated BI Single View reporting of Enterprise-wide Data Finance Sales and Marketing Operations
    24. 29. Balance Scorecard – Business Intelligence
    25. 30. Enable Confident Decision Making & Improve Efficiency Right Information, Right Time, Right Format
    26. 33. Trends are like friends
    27. 34.
    28. 36. Production Records Asset / Inventory and Bills Sales Trend Analysis Weekly & Monthly Budget & Planning Historical Trends Executive Dashboard Analytical Reports = Business Intelligence
    29. 37. <ul><li>Accommodate thousands of users with ease of affordability without prohibitive software license costs. </li></ul><ul><li>Provide highly interactive interface, flexibility, most intuitive reporting that improves decision making. </li></ul><ul><li>Access any or multiple enterprise data source. </li></ul>The product
    30. 38. Our Customers
    31. 39. Customers References
    32. 40. Thank you [email_address] Corporate Office: 2/319, Millennium Business Park, Sector 1, Mahape, New Mumbai, India – 400 701 Tel: 91-22-66888999 | Fax:91-22-66889000 MAIA Intelligence