Digital Marketing Training Curriculum

1. Be Future Ready - Digitally
B Y G A U R A V & M U K E S H
Warm up
Begin with understanding the training format. Numerous ways of making money online and what suits
you best. This will setup a good platform for your digital learning experience
Fundementals
We move forward with basic understanding of branding and marketing. Here we set the ground with
Marketing lingo and build your marketing strategy based on your Niche
Facebook Marketing
Facebook is worlds largest social medial platform. Do you know you can setup your online store on
facebook in less than 1 hour? and showcase your brand to 1000+ people for less than Rs.100?
Building Website
Creating website is as easy as working on a word document. Select from takhs of Themes and
Layouts which suits your business, edit it and there you have a gorgeous looking website
Google Ads
Google is the most successful advertisement platform as of date. We will learn how to advertise on
own website if one has great content or How one can advertise on google to grow business multifold
FREE: Premium Bundled Theme worth
Rs. 17,500 which Includes…
88 Themes | 3 Plugins | 852 Layouts
Call Now: 8106 996600

2. Who is this course for
- Home run businesses
- Students who wants to pick real life skills during vacation
- Business owners looking for wider reach using digital marketing
- School and College drop outs looking for skills to build career
- Employees into Sales and Marketing
- Digital Marketing Aspirant
Course Content
Warm Up
Format of the training
Ground Rules
What to expect from this
session
What not to expect from the
session
What is Digital Marketing
8 ways of making money online
Choose your Niche
Getting Started
Branding Fundamentals
Marketing Fundamentals
Marketing Vs. Sales
Choose your Niche
Marketing Exercise
Facebook Marketing
Facebook Marketing Options
Facebook Page Vs. Groups
Setting up Facebook Page
Setting up a Facebook Shop
Facebook Messenger Bot
Facebook Insights
Facebook Ads Manager
Types of Campaigns
Reporting and Analytics
Website Building
What is Domain
What is Hosting
Blogs
What is Wordpress
Overview
Themes
Plugins
Setting up Pages and Blogs
Appearance
Settings
Google Ads
Google Ad Fundamentals
Signup for Adsense Account
K/W Research and Planning
Type of Ads and Objective
Setting up Ads
Google Ad Analytics
Google Certification
FREE: Premium Bundled Theme worth
Rs. 17,500 which Includes…
88 Themes | 3 Plugins | 852 Layouts
Call Now: 8106 996600