4. VISION & MISSION
•To be world class, innovative and
progressive organization.
•To create wealth for all our
stakeholders by building highly
successful businesses based on a
customer-centric approach.
5. OBJECTIVES
• To make vintage watches the number
one selling Indian watch globally.
• Most efficient customized product based
on consumer demand.
• To achieve major share of the market.
6. MAIN FEATURES
Musical
Alarm
MP3 player Health
Customization Check
Recorder
8. LICENSE
1.Incorporating The company:
• Name approval.
• Director Identification Number (DIN).
• Digital Signature Certificate (DSC).
• Memorandum and Articles of Association.
2.Certificate of Incorporation:
• Permanent Account Number (PAN).
• Tax Deduction Account Number (TAN).
3.Income Tax related compliance.
4.Other Tax compliance.
5.Labor Laws
9. ORGANIZATIONAL STRUCTURE
BOD
VP VP
VP HR VP DESIGN
FINANCE MARKETING
DIRECTOR OF FINANCE CREATIVE SALES
PURCHASING HEAD HEAD MANAGER
ART MARKETING
DIRECTOR HEAD
STAFF
10. DEVELOPMENT BPLAN
IDEA GENERATION
IDEA SCREENING
CONCEPT DEVELOPMENT AND TESTING
BUSINESS ANALYSIS
PRODUCT DEVELOPMENT
TEST MARKETING
COMMERCIALIZATION
13. MANPOWER
WORKERS NO OF
WORKERS
SKILLED 4
WORKERS
UNSKILLED 6
WORKERS
14. SWOT ANALYSIS
HELPFUL HARMFUL
STRENGTHS
INTERNAL
•Quality
•Commitment to excellence
FACTORS
•Manage Demand
EXTERNAL •Advertisement
•Unique features
•Innovation is core to
its Strategy.
OBJECTIVES •Excellent customer service
15. SWOT ANALYSIS
Helpful Harmful
WEAKNESSES
Internal
•Positioned as a fashion wear
rather than just utility products.
FACTORS
•New to the market and
Untested market.
External
•Existing products and
competitors.
OBJECTIVES
16. SWOT ANALYSIS
Helpful Harmful
OPPORTUNITY
Internal
• New entrant.
FACTORS
•With a changing consumer
attitude, people like to possess
multiple watches for different
External
occasions and events.
•Maintain exclusivity of the brand
OBJECTIVES
17. SWOT ANALYSIS
Helpful Harmful
THREATS
Internal
•Economic Slowdown
•Entrants of new
FACTORS
Competitors
•The fashion trend keeps on
External
changing
•Desirability diminished relative
to other luxury brands.
OBJECTIVES
20. MARKET SEGMENTATION
Using the Geographic & Demographic
variable we have segmented the market
into the western belt that is the states of
Gujarat, Maharashtra, and of Goa along
with India’s centre- metropolitan city Delhi.
21. MARKET SEGMENTATION BY
AGE
AGE PERCENT OF WATCH
BUYERS
10-17 3% upto 17
18-24
18-24 42% 24-45
45+
25-45 34%
45+ 21%
22. MARKET TREND
9%
10%
New Yuppies
Trend Yuppies
Older Adults
23% 58%
Other
23. MARKET TARGETING
•Our target market belongs to middle class.
•Target Customers: Customers who want
to make style statement through purchase
and use of accessories.
24. MARKET POSITIONING
•Statement of fashion
•Change the consumers perception
of watches
•The advertising, packaging and
merchandising is young, vibrant and ‘cool’.
We seek to differentiate on the basis of
superior style and attractiveness.
28. Sales Forecast
Sales Forecast
Year 1 Year 2 Year 3
Sales 40,50,000 48,81,000 56,74,000
Other 0 0 0
Total Sales 40,50,000 48,81,000 56,74,000
Year 1 Year 2 Year 3
Cost of Goods Sold 27,82,000 35,34,000 42,36,000
Returns 0 0 0
Total Cost of Goods Sold 2,05,00,000 2,50,00,000 3,05,00,000
29. Sales Forecast
Sales by Year
55,00,000
50,00,000
45,00,000
40,00,000 Sales
35,00,000
30,00,000
25,00,000
20,00,000
0
Year 1 Year 2 Year 3
