SWOT AnalysisStrength Weaknesses• Innovative and creative team with solid business • Insufficient Knowledge of Swedish market background and engineering skills. • Insufficient financial resources• Unique product design that is protectable • New product, thus will follow a Bathtub curve• First entry advantage from quality perspective• Professional support from Jonkoping University professors and Science park SWOTOpportunity Threat• No existing similar products in Swedish market • Many people prefer not using an umbrella (even• Swedish weather characteristics during spring and when they have one! ) autumn • Product concept may be imitated• Swedish economy and life style may generate • Existence of substitute products high demand. • Customer’s rejection.
Confrontation Matrix Conclusion to SWOT analysis Opportunities ThreatsStrengths Offensive Strategy Defensive Strategy S1,S2,S3&O1,O2,O3: The unique attributes of the S1,S2,S4&T3:The design and cost product can be used to participate in strength can be used to defend against the opportunity of first entry of the market and the threat from existing substitute attracting customers productsWeakness Strengthening Strategy Withdrawal Strategy W2&O1: Insufficient financial resource is a W1, W2, W3, W4 & T1, T4: Sell the weakness to do promotion activities, but since copyright and negotiate with a potential there is no similar product existing yet, it seems partner to cover the loss. positive to persuade distributors take care of the promotion.
Marketing-Mix Strategies Product Price Place Promotion• Differentiation • Premium • Student House • Authorized• Innovation Pricing (JSA) distributors • IKEA • ICA • Stadium • Team Sport • Inter Sport
PartnershipsChinese US SwedishManufacturers •New Product R&D distributors•Produce and •Market Research •Product sales to End Customers package according •Management end customers to specification requirements
Operation Operation Our firm and Our Firm distributors HR R&DBuild and maintain Feedback relationship Inventory Control Fund Operation Emergency Plans Our firm and ManufacturersQuality Control Stable Relation
What’s Next?Designing The Prototype Financing From ALMI• We can get help from the • If Possible, otherwise we industrial design will look for substitutes department at JTH Prototype Production + Detailed Business Plan • We can approach a Swedish company for the production with the help of ALMI Pilot sale negotiations Registration of KARAMBA accessories as a partnership • A small party later Negotiating Further External Financing Negotiations with distributors • Adapting the design to meet distributor Customer Feedback criteria Sales control and • ICA, IKEA, and other accessories and further product bike shops development
ContributorsAntonia Petrova Main ContentMuxia Chen Market analysisYulia Kazakulova FinancesShasha YuanKhalid ObaidDesign Operations Graphics and Thank You!