1. An OnlinePacificIslander Community
BumaBul
a

2. BumaBul
a
Who We Are
• www.bulabuma.com
– Drop-ship retail store
– Searchable business listings
– Lifestyle blog with ad space
• Start-up, LLC (S-Corp)
• Mission: Build and foster Polynesianculture in America
• Vision: A place for allto partake in PacificIslander
language,art, musicand dance

3. BumaBul
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Values and Goals
Values
• Authenticity
• Economic health
• Honesty
• Growth and
Advancement of
Polynesian Culture
• Encouraging
individuality, talent,
creativity and teamwork
GoalsandObjectives
In 5 years, BulaBumawill be the
#1 online resource in America for
pacificislander products,
services, and promotion.

4. BumaBul
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Competitive
Advantage
Currently
• Majority of NHOPI-owned
businesses are small non-
employer entities
• Little to no online promotion
• Limited opportunities to grow
• Close-knit community
• Hard-to-find information
BulaBuma’s Value-Add
• Understands value of marketing
• Knows habits and motivating
factors of Pacific Islander
community
• Ability and skills to design
website
• Network to promote and sell
BulaBuma’s expertise

5. BumaBul
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• NHOPI owned firms with $6.9B in
sales= approx. $981M
– 1.2million+ NHOPI=240,000families
spending $120Mi
– Cateredevent entertainment=$112M
Industry Analysis
Market Size
Social
• NHOPI 2nd fastest growing race group in U.S.
• Pacific Islanders are the largest minority group of
homeowners.
Legal
• Expanding Demographic Data
Economic
• NHOPI owned businesses grew 35% in the last ten
years
• Online sales have increased even as retail sales
have dropped
Political
• The promotion of American made products have
made importation of goods expensive and
impractical.
Technology
• Internet marketing is available to small businesses
at reasonable cost.
• Internet available everywhere; increasingly reliable
to shop and make purchases.
Customers & Competition
•NHOPI Small businesses, Pacific
Islanders, Party and Event planning
•Discount retailers, specialty retailers,
marketing firms, online marketing tools
and services

6. BumaBul
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Customer
Analysis
•15-35
•Tech Savvy
•High School Graduates
•Mostly lives in Western U.S.
•Born in U.S. or young
immigrants
•Value humor, family, boldness
Pacific Islander
Millennials
•Older married couples
•Highly educated
•Large incomes
•Empty nesters
•Mostly live in Northeastern
U.S.
•Value professionalism, quality
Party & Event
Planners
•90% are small businesses
•Located largely in Hawaii and
Western and Southern U.S.
•Growing at rate triple the
national average
•Value price, individuality, ease,
and community
NHOPI
Businesses

7. BumaBul
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Competitive Analysis
Competitors
• Polynesian Millennials
– Massmarket-retailers
in-storeandonline
• Event Planning
– Online referralservices
– Proevent planners
• Small Businesses
– Onlinemarketingtools
– DIY websites
•Consumers not
understanding
benefits
•Increased access
by competitors
•Inability for NHOPI
businesses to grow
or expand
•Not a large enough
interest in
products and
service
•Growing market
•Uneducated
consumers
•Utilizing connections
and expanded
networks
•Increased online
accessibility and
reliance
•Reasonable pricing
for online tools and
software
•Niche w/ small
market
•Can be replicated
•Several sources of
indirect
competition
•Tools and skills are
openly available
•Community
relations
•Customization
•Knowledge of
Internet Marketing
Techniques
•Established ties
•Untapped market
that is growing
S W
TO

8. BumaBul
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Marketing Plan
Phase 1-Attracting Businesses
• Website design and navigation
• Search Engine Optimization
• Reciprocal links
• LinkedIn
• Blog
• GoogleAds/AdChoice
• Paid Search
Phase 2-Attracting Customers
• Sponsored Giveaways
• Social Media
– FacebookPageandAds
– TwitterCampaign
– PinterestCampaign
• Newsletter
• E-mail subscriptions
• Blog
• Discounted products

9. BumaBul
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Pricing
Advertising
Deluxe Ad Package $25
Custom Listing - Photos, design
Leader board Blog Ad -
Newsletter Feature -
Blog Advertisements
728x90 Leader board $20
160x600 Banner $15
125x125 Banner $10
Searchable Business
Listing
Listing $1.50 Set up and first month
Custom listing $3.00 Set up and first month
Page hosted on site $10.00 Year listing
Store
Product Listing $0.50 per product and 3% of sale price as a transaction fee if product
sells.

10. BumaBul
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Possible Products

11. BumaBul
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Management TeamBumaBul
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• Gaps/Growth
• Webmaster
• Customer Relations
Specialist
• Graphic Design
• Legal Advising
Ashley “Buma”Sokia
Owner/Operator

12. BumaBul
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Website: Landing Page
BumaBul
aSearch Store Blog

13. BumaBul
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Operations Plan
• Dailycontent creation
activities
– Blog
– Twitter
– Facebook
– Pinterest
– Polls
• Internet Marketing
– SEO/Online campaign
tracking
– E-mail lists
– Newsletters
• Business Activities
– BillingandAP
– CustomerRelations
– Recruitment
– Websiteupdates
• Milestones
– Websitebuilt09/01/12
– Fulllaunch11/05/12
– Expansion08/01/16

14. BumaBul
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Financial Outline
• CriticalAssumptions
– $8,500 in sales for the first year
and continue to increase those
numbers.
– Keep expenses lower than
revenue after initial costs.
– BulaBuma will be awarded a
grant of at least $15000to cover
initial start-up costs.
• Breakevengoal by end ofyear 2
• FinancialGoals
(Year 4)
– 2000productslisted
– 1500businesseslisted
– 1,000+uniqueblog
visitors/day
– 2%market share of
retailsales
– Consistentlysellout
blogad space