8. TRAVEL Goals and Challenges
WESTMINSTER IS
cOMING
• Fall 2014 goals:
Convert suspects to prospects
Convert prospects to applicants
Develop College Counselor Relationships
Develop Alumni Relationships
• Fall 2015 Challenges:
Opening new area in Dallas
Little to no College Counselor information
No trained alumni for proxy representation
Competing against full-time regional reps
Perception of Westminster as back-up school
10. WESTMINSTER IS
cOMING
California
Lessons Learned
• Too many different materials
• Fly from NorCal to SoCal
• Students do not come to HS Visits
• Students do come to coffee dates
• SoCal will commute for events
• Receptions work best on weekends
• Need more cultivation with Counselors
11. WESTMINSTER IS
cOMING
Opportunities
in California
• Tahoe tour to the ski academies
• Expand travel to include transfer, international,
aviation outreach
• Coordinate all California travel for
maximum utility
Invitations for prospects to see
athletic events
Inform prospects of air show attendance
Transfer College Fairs and Reception
• Return to OOS College & LGBT Fair
• STEAAM Fair (Black College Expo)
15. WESTMINSTER IS
cOMING
Comm Flow
• Suspect
Save the Date Emails
Athletic Event Invitation Emails
Current California/Texas Student Profile Emails
Westminster Is Coming Emails
• Prospects
Save the Date Emails
Athletic Event Invitation Emails
Calendar Postcard
Top Prospect College Fair label arsenal
Current California/Texas Student Profile Emails
Reception invitation Mailing
Westminster Is Coming Emails
Calls for Reception RSVP (>.5 Prospects)
16. WESTMINSTER IS
cOMING
Comm Flow
• Parents
Save the Date Emails
Letter/Email from John
Alumni Profile Emails
Calls for reception RSVP
• Counselors
Counselor care package
Letter/Email from John
Student and Alumni Profile Emails
Invitations to College Counselor Breakfast
Calls for Breakfast RSVP
17. WESTMINSTER IS
cOMING
NEXT STEPS
• Decision about STEAAM Fair
• Gather dates for athletic events
• Write and design emails for
Comm Flow
• Decision about mailed arsenal
Counselor packages
College fair labels
Letter from John
• Filters, counselor contact info &
possible name-buys