Barbados Agritourism Policy Setting Workshop 2019 Policy setting for improved linkages between agriculture, trade and tourism: Strengthening the local agrifood sector and promoting healthy food in agritourism. Workshop organised by the Government of Barbados In collaboration with CABA, CTA, IICA, CTO, CHTA, CDB Courtyard by Marriott Hotel, Barbados, 27 & 28 March 2019

1. Marketing and
Development of
the Health and
Wellness, and
Farm Based
Tourism Products
Presented at Barbados Agro-Tourism Policy
Setting Workshop
Presented by Ms. Fayola Agaja (for Mr. Kareem Payne)

2. Health and
Wellness Tourism
The process of combining the goal
to look and feel better with
travel, leisure and fun activities.

3. Value-added agriculture
Manufacturing processes that increase the value of primary agricultural
commodities.
Increasing the economic value of a commodity through particular
production processes, or through branded products that increase
consumer appeal and willingness to pay a premium over similar but
undifferentiated products.

4. Brand Story Telling
Our brand story to market and develop our health and wellness, and Farm Based
Tourism Products must convince our audience that our brand has all the answers
they're looking for and connect with present and potential customers on an
emotional level.
We must communicate this story LOUDLYand VISUALLY!

5. Agri-based
Cosmetics
Iyaaj is a range of natural and organic hair
care products that encapsulates the
resilience of diversity and captures the
unlimited potential of the Caribbean by
precisely combining wholesome West
Indian agri-ingredients to feature
predominantly in each product. Every
application of our products takes our
customers on a luxurious journey back to
natural and engenders within them a spirit
of self-love and confidence.

6. Challenges After the YAIP
 Marketing Budget
 Distribution Channels
 Heavy Competition from Imported Cosmetics Brand
 Access to Finance
 Business Development Support

7. Solutions
Business Support
Centre
– Co-operative business
modelling
– Legal assistance
– Marketing $$$$$$$$$$
– Mentorship
Distribution
Channels
– Spa & Retreat Centre
– Beauty Supply Stores
– Hotels

8. Thank You!
Questions & Answers