1. BARB
It stands for: Broadcaster Audience Research Board
What do they do?
What is it:BARB is the official source of television viewing
figures in the UK. We continually develop new ways of
measuring what you and the rest of the UK are watching.
The Broadcasters’ Audience Research Board (BARB) provides
official viewing figures for UK television audiences. It
commissions specialist research companies Ipsos MORI,
Kantar Media and RSMB to collect data that represent the
television viewing behaviour of the UK’s 26 million TV
households.

2. BARB viewing data give broadcasters, advertisers and other
interested parties a minute by minute breakdown of viewing at
regional and national levels. This information is vital in
assessing how programmes, channels or advertising
campaigns have performed and provides the basis for airtime
advertising trading.
How might TV channels use their information?
They may use this data to identify when the want to broadcast
there show by looking at the viewings of other programs and
seeing what is on at the same time they do this because they
want to get as many viewers as possible because if they put it
on at the same time as other popular programs they might get
less views than the other programs this may lead to there
program getting taken of the TV and then they wont be able to
carry on with the show.
viewings
14 AGATHA CHRISTIE'S MARPLE (SUN 2003) 4.57
15 MIDSOMER MURDERS (TUE 2003) 4.4517

3. DEATH COMES TO PEMBERLEY (SAT 2102) 6.05
1 FILM:ABDUCTION (2011) (SAT 2202) 1.68
See this is an example by looking at the ratings of all the crime dramas
the list shows that Death comes to pemberly is the most popular and
that it was viewed by the most popular.
Top 3 and target Audience?
•
14 AGATHA CHRISTIE'S MARPLE (SUN 2003) 4.57
•
15 MIDSOMER MURDERS (TUE 2003) 4.4517
•
DEATH COMES TO PEMBERLEY (SAT 2102) 6.05
By looking at these it shows that these are the top 3 most popular
on this list
I believe that the following programs are all suitable for the older
generations and that it is watched by both male and female I
believe the target audience is ranging for 25+.