We are all persuadable. We are all manipulatable. Although there is an abundance of research and evidence to support this, very few of us are aware of the impact that marketing has on shaping our decisions, culture and lives. In this guest lecture, Marketing and Communications Expert, Brooke Estin, will pull back the veil on some of our most ubiquitous and surprising influences and the impact that these omnipresent messages have on shaping our beliefs, norms and societies. *This lecture was presented in May 2018 in the course "Sociology of Consumption" at Universidad Pablo de Olavide in Seville, Spain in May 2018.

1. The Art + Science of
Cultural Persuasion
Brooke Estin // Brand Marketing Consultant
May 2018
We are all persuadable. We are all manipulatable. Although
there is an abundance of research and evidence to support this,
very few of us are aware of the impact that marketing has on
shaping our decisions, culture and lives.
In this guest lecture, Marketing and Communications Expert,
Brooke Estin, will pull back the veil on some of our most ubiquitous
and surprising influences and the impact that these omnipresent
messages have on shaping our beliefs, norms and societies.

4. art of storytelling

5. stories:
+ help us understand the world
+ help us define our identity
+ help us connect with each other
+ are the building blocks of culture

6. your brain on stories

7. the new storytelling
(aka brand marketing)

9. all value is perceived value

10. there is no
correlation
between quality
and enjoyment in
wine...

11. there is no
correlation
between quality
and enjoyment in
wine...
unless you tell
people how
expensive it is

12. value creation + perception hacking
context is
everything

13. the new normal

18. who
controls
your
decisions?
opt in vs opt out

20. gender + marketing

21. "Torches of Freedom" was a phrase used to encourage
women's smoking by exploiting women's aspirations for a
better life during the women's liberation movement in the
United States. Cigarettes were described as symbols of
emancipation and equality with men.

22. pink tax vs blue tax

25. who controls your decisions?
digital marketing

27. Brand Storytelling
#TheWebIsWhatYouMakeIt

28. Brand Storytelling
#TheWebIsWhatYouMakeIt

29. brand marketing + culture
discussion