Marketing Tips & Tricks to Bootstrap Your Way to ROI


Published on

Presented in partnership with the Chicagoland Chamber of Commerce, Broker Savant on Thursday, June 13th. Learn the marketing tips and tricks startups use to stretch their marketing budget and create a serious return on investment.

Presented by Cate Conroy, CEO & Founder of Conroy Media Group, you will have a chance to learn all of the inside marketing tips and tricks that startup marketers use to make every dollar count. You'll learn:

- How to establish a baseline for your marketing goals
- The steps to understanding and reaching your target audience
- Tools you need to create content that connects with your audience and generates business
- Analytics tools and important shortcuts to save you time when analyzing results

Attendees will leave with a strategy they can implement immediately to start seeing an ROI on their marketing efforts.

Published in: Technology, Business
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Marketing Tips & Tricks to Bootstrap Your Way to ROI

  1. 1. Bootstrap Your Way ToMarketing ROIMarketing tips & tricks fromstartup marketer Cate ConroyPresented by@Cate #BoostrapROI @BrokerSavant
  2. 2. Marketing StructureBrand StoryDataContentSocialMediaPR EmailDirectMailAudience@Cate #BoostrapROI @BrokerSavant
  3. 3. Brand StoryDataContentSocialMediaPR EmailDirectMailAudience@Cate #BoostrapROI @BrokerSavantMarketing Structure
  4. 4. Brand StoryWhy?Your audience needs to know who you are and why theyshould work with you.How?• Branding package• Onliness statement• Mission statement@Cate #BoostrapROI @BrokerSavantMarketing Structure
  5. 5. Brand Story@Cate #BoostrapROI @BrokerSavantMarketing Structure
  6. 6. Brand StoryOnliness statement“Our brand is the only _______ that __________.”Mission statementWhy are you in business?What image do you want to convey?What level of service do you provide?@Cate #BoostrapROI @BrokerSavantMarketing Structure
  7. 7. Marketing StructureBrand StoryDataContentSocialMediaPR EmailDirectMailAudience@Cate #BoostrapROI @BrokerSavant
  8. 8. Marketing StructureDataWhy?You need to know what works and what doesn’t.How?• Google Analytics & Solutions Gallery (free)• Clicky (free up to 3,000 daily pageviews)• Kissmetrics (paid)• Informly (paid)@Cate #BoostrapROI @BrokerSavant
  9. 9. Marketing StructureDataGoals?- What are you hoping to achieve?- How will you know when you’ve been successful?- What metrics will track your progress?- Which system tracks those metrics?@Cate #BoostrapROI @BrokerSavant
  10. 10. Marketing StructureBrand StoryDataContentSocialMediaPR EmailDirectMailAudience@Cate #BoostrapROI @BrokerSavant
  11. 11. Marketing StructureContentWhy?You need to communicate your brand story to youraudience & begin a conversation.How?• Audience Personas• Communications Roadmap• Thematic & Editorial Content Calendars@Cate #BoostrapROI @BrokerSavant
  12. 12. Marketing StructureContentContent Calendar@Cate #BoostrapROI @BrokerSavantSunday Monday Tuesday Wednesday Thursday Friday SaturdayTopic 1 Title,AuthornameTitle,AuthornameTopic 2 Title,AuthornameTopic 3 Title,AuthornameTopic 4
  13. 13. Marketing StructureBrand StoryDataContentSocialMediaPR EmailDirectMailAudience@Cate #BoostrapROI @BrokerSavant
  14. 14. Marketing StructureSocialMediaPR EmailDirectMailWhy?Communicate via your audience’s preferred channel – notyours.How?• Distribution Strategy• Hootsuite (free), SproutSocial (paid)• Express Pigeon, MailChimp, Constant Contact• PR Firm@Cate #BoostrapROI @BrokerSavant
  15. 15. Marketing StructureSocialMediaPR EmailDirectMail@Cate #BoostrapROI @BrokerSavantURL TargetAudienceEnewsletter? LinkedIn? Twitter? No Yes#HelloYes:CMO MagNYTimeswww.blogpost.comPaul ProductManagerNo Yes Yes#ProductDevNo
  16. 16. Marketing StructureBrand StoryDataContentSocialMediaPR EmailDirectMailAudience@Cate #BoostrapROI @BrokerSavant
  17. 17. Marketing StructureAudienceWhy?The relationship with your audience is like dating – youneed to treat them well, learn their likes/dislikes and berespectful.How?• Talk to them.• Surveys (Google Forms, SurveyMonkey).• Analytics.@Cate #BoostrapROI @BrokerSavant
  18. 18. Marketing StructureAudienceAsk1. What has been the best part of this month?2. What has been the hardest part of this month?3. What do you need?@Cate #BoostrapROI @BrokerSavant
  19. 19. Marketing StructureBrand StoryDataContentSocialMediaPR EmailDirectMailAudience@Cate #BoostrapROI @BrokerSavant
  20. 20. Marketing StructureRepeat.Often.@Cate #BoostrapROI @BrokerSavant
  21. 21. Thank #BoostrapROI @BrokerSavant
  22. 22. Links To Tools Mentioned:Google Analytics – Solutions Gallery - Drive – – – – – Social - Pigeon – Chimp – Contact - #BoostrapROI @BrokerSavant