1. Categories of TV commercials
TV commercials are commonly divided into 4
different categories; dramas, spokesperson
presentation, pitch presentation and voice over.
Each of these categories vary in the approach
they take when advertising, they all use their own
techniques that will appeal to the audience.

2. DRAMA
TV ads that fit into the drama section are usually short, they’re
usually about 30-60 seconds long and get straight to the point. In
drama advertisements the characters, plot, conflict and
resolution are all introduced quickly and the story unravels
chronologically and in a short space of time. The advantage
drama ads have on other types is that they can be engaging and
enjoyable to the audience, an audience can become hooked on a
series of adverts if there’s an ongoing storyline. However, the
fact the audience is so engaged could be a negative factor as it
could take away attention from the product or service.

3. SPOKESPERSON
Another category in advertisements are spokesperson presentations.
These types of ads typically include a celebrity or public figure, the
person will then speak about the product or service included in the
advert in a positive way. The celebrity will speak in a convincing way
about the product so that people watching the commercial will
become trustful and fond of the product as the person advertising it is
a favourite of theirs. These types of ads have an advantage on others
because more people are likely to take notice in an advert if there is an
attractive, talented or iconic person in it than if there’s a normal
person in it. A disadvantage with these types of advertisements is
that if people dot like the figure in a television ad then they are more
likely to ignore it or badmouth the product or service.

4. PITCH PRESENTATIONS
Pitch presentations are another form of advertising, contrasting to the
other two categories pitch presenting is solely about selling,
advertising the product or service. In this type of ad the product is
more important than anything, including the person who is selling and
promoting it. For this reason pitch presentations tend to not have a
person in the ad who takes any attention from the product, they
usually opt for a man or woman who will simply and subtly talk about
the product/service and how it works. The positive side to ads like
these is that the focus is completely on the product, therefore
promoting it in the most effective way they can. Disadvantages of
using ads like these are that they may not come across as effective,
eye-catching or entertaining as the advertisers would have hoped.

5. VOICE OVER
Another one of the 4 basic categories in TV commercials is voice over
advertisement. Voice over adverts literally speak for themselves, they are
basically an advert which doesn’t commonly include any people in it but have
a person who is not in the act speaking over the duration of the TV ad.
Advantages of advertisements like this are similar to the previous category, all
the attention is put on the product so that the audience take notice of the
product instead of the advert advertising it. There is a negative side to these
ads though, people may not be as engrossed in these adverts as ones
including drama or a celebrity. Primarily because they may not be
entertaining or the audience may not have any interest in the product or
service, and there are no other factors in the advert to try and entice them.