Business Basics1052010


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  • Before we can be of service to our customers, we need to know WHO our customers are.
  • ADVOCATE:These are our best customers – the ones who return to our business time again, because they LIKE doing business with us. We have proven to them that we are their advocate – we are there to help, especially when things go wrong. In return, this customer will come more often than others, he will spend more money than others, he will tell his friends and family why they, too, should do business with us – AND, he will forgive us when something goes wrong – Because we are his Advocate, he is our advocate.APATHETIC:This customer may have only visited our business once. During this visit, nothing went wrong. He received the goods or services that he paid for. But, there was no human connection – this was a transaction, not a relationship. So, when he goes home he does NOT recommend us to his friends and family, he would switch to our competitor in a minute for a $5 coupon and when something goes wrong, he will demand restitution – we have not done anything to show him that our number one concern is for his satisfaction – we have not demonstrated that we want to be his advocate – therefore, he will not be ours.ASSASSIN:This is the customer who feels that he has been treated poorly and will not rest until he has told everyone he knows that they should not patronize our business. He feels unappreciated and wants the world to know it.These are also the faces of your INTERNAL CUSTOMER – these are YOUR faces.
  • To serve you must become an Advocate. It is the only way to sincerely demonstrate to your customer that you care and you want their repeat business.How many of you own a Lexus? 74% of Lexus owners buy a second Lexus. When surveyed to find out why they buy the second one, the overwhelming response was that something went wrong with the first Lexus, and they liked the way Lexus handled the problem. Lexus demonstrated the proper care and concern for their customers, going the extra mile to ensure the customers were no inconvenienced while the car was being repaired.Customers do NOT expect us to be perfect. They expect us to be responsive to their needs.
  • Quick resolutions to problems is the BEST way to guarantee that customers will continue to do business with us.
  • This quote defines PERSONAL EMPOWERMENT. Realize that you, and you alone, have the ability to change your situation, simply by changing your attitude about your situation.For the rest of your life, others will tell you what to do – your spouse, your boss, your children, boyfriend, girlfriend, parents. But, NO ONE can tell you how to FEEL about what you do – only you can decide that.
  • Review Top 10 Secrets to Being HappyIt is not a selfish thing to take time for yourself. You spent at least a few minutes every day doing something that brings you personal joy and fulfillment. Only by serving yourself first, will you have the desire, the energy and the ability to serve others. When you fly on an airplane and the flight attendant gives the speech about the oxygen mask dropping down, if you are flying with a child who gets the oxygen first? YOU DO…..if you do not first take care of yourself, you will not be there to take care of the child.
  • WAYS OF TALKING: Tone of voice is body language. “Thank you for shopping with us. Have a nice day.” The meaning is lost when these words are spoken in an insincere tone.POSTURE: Don’t slouch. Stand tall. It makes you look confident – it makes you look smart.APPEARANCE; Comb your hair, brush your teeth, don’t wear to work the clothes you slept in – iron that shirt! And, don’t forget about the appearance of your building… The physical appearance of your building is an extension of body language. Be sure your space is clean and orderly. EYE MOVEMENT: “Young lady, don’t you roll your eyes at me!”Facial Expressions: SMILE – sometimes it requires practiceBody Contact: A good handshake is one of your greatest customer service tools. Be aware of another’s personal space. Tell Luray Caverns story.Laughing: Always WITH our customers, not AT them (External and Internal)
  • None of us is as smart as all of us.
  • Business Basics1052010

    1. 1. How to Build a Successful Business<br />October 5, 2010<br />
    2. 2. Agenda<br /><ul><li>Business Plan</li></ul>Financing Your Business<br />Customer Service in Business<br />Promotion and Branding through Social Media<br />Resources for Businesses in Virginia<br />
    3. 3. Why do I need a business plan? <br />
    4. 4. Business Plan<br />Two ways to see if a business idea will work:<br />Write a business plan and see if the idea makes sense…<br />2. Open up a business and hope you made the correct decision…<br />“Guess which one has the greatest chance of success?”<br />
    5. 5. Business Plan Your Roadmap to Success<br />A good business plan helps set you on the road to financial success. By mapping out your goals and strategies, you’ll get a clearer picture of what your business really needs. <br />Business Profile:<br />This introduction to your business plan provides important information about your company’s business structure, key principals, professional advisors, and financial history. <br />Business Plan:<br /><ul><li>Market Analysis
    6. 6. Business Assessment
    7. 7. Objectives, Strategies and Plans</li></li></ul><li>What goes into a Business Plan?<br /><ul><li>Executive Summary
    8. 8. Business Description
    9. 9. Operations and Management
    10. 10. Product/Service
    11. 11. Marketing Plan
    12. 12. Financial Statements and Projections
    13. 13. Appendix</li></li></ul><li>7<br />Business Plan Financial Section<br />Financial Plan<br />Your financial plan will include details on the following:<br /><ul><li>Balance Sheet
    14. 14. Income Statement
    15. 15. Cash flow forecast
    16. 16. Personal Financial Statement</li></ul>It is important for your plan to be realistic and reviewed regularly – make changes whenever necessary.<br />
    17. 17. Balance Sheet<br />
    18. 18. Income Statement<br />
    19. 19. Cash Flow Forecast<br />
    20. 20. Business Success Rates<br />“Writing a business plan increases<br />your chances of success by 25%.”<br />
    21. 21. Assistance?<br />Brett Vandyke, Assistant<br />Joyce G. Kinder, Director<br />(276)964-7345<br />Email:<br />Located on the campus of SWCC, Tazewell Hall Room 349<br />
    22. 22. Business License & Registration<br />Determine legal entity<br />Check name availability with SCC (trademarks also)<br />Register with the SCC your corporation, LLC or/and fictitious name (<br />Check to see if a URL is available (<br />Get your FEIN with the IRS (<br />Register with VA Dept of Tax (<br />Register with VEC (<br />Check with Dept of Professional & Occupational Regulation to see if you need any special permits. (<br />Obtain Business License from local Commissioner of Revenue<br />Local fictitious name registration with courthouse<br />
    23. 23. Legal Entity<br />One of the most important decisions you need to make before starting your business is determining what legal form your business will take.<br />Effects personal liability<br />Effects taxes – personal & business<br />Effect the way the IRS treats you<br />Marketing reasons<br />
    24. 24. Ownership Structures – Determine What is Right for Your Business<br />Deciding on a business structure that is right for you is an important decision for your business. The form of ownership you select will depend on what your future business plans are. <br />Sole Proprietors:<br /><ul><li>Simple & easy to start
    25. 25. If no employees no additional payroll reporting or unemployment taxes
    26. 26. Owner reports profits & losses on owners 1040
    27. 27. Unlimited personal liability
    28. 28. Fully responsible for the debts and obligations of their business</li></li></ul><li>16<br />Ownership Structures – Determine What is Right for Your Business<br />Deciding on a business structure that is right for you is an important decision for your business. The form of ownership you select will depend on what your future business plans are. <br />Partnerships:<br /><ul><li>An agreement between two or more persons often protected by a partnership agreement
    29. 29. Profits are shared according to their agreement
    30. 30. Disadvantages
    31. 31. Each partner is personally liable for entire business
    32. 32. No real advantage over an LLC
    33. 33. More complicated to start-up and usually requiring legal assistance</li></li></ul><li>Ownership Structures – Determine What is Right for Your Business<br />Corporations: (stock and non stock)<br /><ul><li>Two types: C – Corporation or S-Corporation
    34. 34. C” Corporation
    35. 35. Designed for larger businesses or businesses that intend on fast growth and want to reinvest earnings
    36. 36. Stockholders not personally liable for company debts
    37. 37. More expensive to setup than others
    38. 38. Double taxation can occur
    39. 39. “S” Corporation
    40. 40. Is a tax election, not legal entity
    41. 41. Profits & Losses passed through to owners
    42. 42. Double taxation avoided
    43. 43. Other restrictions</li></li></ul><li>Ownership Structures – Determine What is Right for Your Business<br />Limited Liability Company (LLC)<br /><ul><li>Advantages
    44. 44. Owners not responsible for debts of the business
    45. 45. Easier and less expensive to setup than corporation
    46. 46. Is a legal entity, not a tax entity
    47. 47. Single person LLC is taxed as Sole Proprietor
    48. 48. Multiple person LLC is taxed as Partnership
    49. 49. Or can elect to be taxed as corporation
    50. 50. Good for holding real estate
    51. 51. Disadvantages
    52. 52. Owner must pay self employment tax on 100% of earnings from business</li></li></ul><li>Legal Entity<br />Accountants & Attorneys<br />Consider talking to your accountant and attorney before deciding which is best for your company.<br />Other considerations:<br />Operating Agreement<br />Partnership Agreement<br />Buy/Sell Agreement<br />
    53. 53. Starting a New Business<br /><ul><li>Establish a business checking account
    54. 54. Set up credit card processing (if desired)
    55. 55. Fund the business (owner capital or loans)
    56. 56. Decide on accounting method (cash or accrual)
    57. 57. Establish books for the business (computerized preferred)
    58. 58. Obtain liability insurance, renters insurance, workers compensation, etc.
    59. 59. Hire employees and set up payroll records
    60. 60. Start business (have a grand opening)</li></li></ul><li>Why a Business Fails<br /><ul><li>The business is undercapitalized – a business with too much debt and a cash flow that doesn’t support it
    61. 61. Business expansions that are poorly planned and not appropriately financed
    62. 62. Poor Management
    63. 63. The Business offers products and services that nobody wants or cannot afford
    64. 64. Inability to adapt to a changing environment
    65. 65. Failing to control costs
    66. 66. Poor execution creating dissatisfied customers</li></ul>Creating an effective business plan will assist you in avoiding the pitfalls of running a business. Seeking professional help is another important way to avoid or plan for business challenges.<br />
    67. 67. Do it Right From the Start<br />
    68. 68. Financing Your Business<br />
    69. 69. How do you finance your business?<br />There are two main ways to finance your business<br /><ul><li>Equity
    70. 70. Debt</li></li></ul><li>Financing your Business<br />Equity Financing<br />Can be obtained through savings or investors. Investors typically receive an ownership interest in your company in return for their investment<br /><ul><li>Start up equity financing is typically sourced through yourself and people you know:
    71. 71. Personal savings
    72. 72. Friends or relatives
    73. 73. Government
    74. 74. “Angel” or informal investors</li></ul>Why invest your Money in the Business?<br /><ul><li>Least costly source of funds
    75. 75. You are more likely to get a loan with adequate equity in your business
    76. 76. A business that has adequate equity is more likely to succeed</li></li></ul><li>Financing your Business<br />Sources of Debt Financing<br /><ul><li>Line of Credit – used to cover short term expenses like supplies, payroll and rent.
    77. 77. Credit Cards – to cover and track small expenses or everyday business expenses.
    78. 78. Suppliers’ Credit – sometimes a very cheap source of financing, do not overlook the value of this source.
    79. 79. Business Term Loan – used to purchase long term assets required to operate your business.
    80. 80. Leasing – used to obtain assets to run your business, may provide more flexible options than traditional loans.
    81. 81. Government Programs – there are many government programs to support Small Business. Investigate all options.</li></li></ul><li>Sources of Financing<br /><ul><li>Credit Cards
    82. 82. Most expensive
    83. 83. Credit lines may be cut unexpectedly
    84. 84. Most risk
    85. 85. Personal Savings
    86. 86. Lowest expense
    87. 87. Lowest risk
    88. 88. Do not use all of your savings for start up costs
    89. 89. Bank financing
    90. 90. Low cost
    91. 91. Shorter term
    92. 92. Higher equity requirements
    93. 93. Small Business Administration guaranteed loans
    94. 94. Low cost
    95. 95. Longer terms
    96. 96. Reduced equity requirements
    97. 97. Lower risk to partner Banks
    98. 98. Multiple plans to address real estate, equipment, and working capital needs
    99. 99. Non-profit community lenders </li></li></ul><li>
    100. 100. People Incorporated<br />Small Business Loans <br /><ul><li>Loans up to $200,000
    101. 101. Interest rate 3% above prime
    102. 102. Collateral required</li></ul>Ninth District Funds<br /><ul><li>Tourism Related Business Loans
    103. 103. Interest Rate=Prime
    104. 104. Must have real estate for collateral</li></li></ul><li>CUSTOMER SERVICE<br />IN BUSINESS<br />
    105. 105. <ul><li>68% of people who leave a business say they do because of poor customer service
    106. 106. It costs 5 to 6 times more to attract new customers than to keep existing ones
    107. 107. Companies can boost profits from 25 to 125 percent by retaining 5 percent more existing customers
    108. 108. Happy customers tell 4-5 others – Dissatisfied customers tell 9-12 or worse they post their complaint on YOUTUBE</li></li></ul><li> Customer Service is the New Marketing<br />
    109. 109.
    110. 110. Know your customer<br />
    111. 111. 3 Faces of Customers(External and Internal)<br />1. *Advocate ---<br />2. *Apathetic --------------<br />3. *Assassin -----<br />*Satisfaction<br /> Chris Denove and James D. Power IV<br />
    112. 112. Become an Advocate<br />One that supports or promotes the interests of another<br />
    113. 113. 7 out of 10 complaining customers WILL do business with you again IF you resolve the complaint in their favor._______________________<br />If you resolve it on the spot, 95% will do business with you again.<br />
    114. 114. ATTITUDE<br />The greatest discovery of my generation <br />is that a human being can alter his life by<br />altering his attitude.<br />William James (1842-1910)<br />
    115. 115. Be Happy!<br />
    116. 116. Can You Hear Me Now?<br />
    117. 117. The Variations of Body Language<br />
    118. 118. How to deal with Challenging Customers<br />Stay calm yourself<br />Let the customer vent<br />Deal with the emotion first<br />Avoid emotional trigger words<br />Gently confront abusive customers<br />Delay action or consult a second opinion<br />
    119. 119. Avoid Emotional Triggers<br />Triggers<br />Calmers<br />Here’s what we can do<br />Can<br />Thank you for telling us<br />I’ll find out<br />I understand why…<br />That’s not our policy<br />Can’t<br />I’m sorry you feel that way<br />I don’t know<br />You should have…<br />
    120. 120.
    121. 121. TEAMWORK<br />Not finance. <br />Not strategy.<br />Not technology.<br />It is TEAMWORK that remains the ultimate competitive advantage, both because it is so powerful and so rare.<br />Patrick Lencioni<br /> The Five Dysfunctions of a Team<br />
    122. 122.
    123. 123. Times Have Changed<br />
    124. 124. How we get our news<br />▪ The first pictures of the crash were posted online via Twitpic on the microblogging site Twitter by a user who had witnessed the accident.<br />▪ The pictures traveled around the world in only a couple of minutes.<br />
    125. 125. What brand name comes to mind when I say ‘hamburger’?<br />
    126. 126. What brand name comes to mind when I say ‘soft drink’?<br />
    127. 127. What brand name comes to mind when people think of your product or service?<br />Your Name/Company?<br />Or Your Competitor’s?<br />
    128. 128. Time to Re-think Your Marketing Strategy!<br />Old/Outbound Marketing<br /><ul><li>TV Radio Ads
    129. 129. Print Ads
    130. 130. Direct Mail
    131. 131. Telemarketing</li></ul>New/Inbound Marketing<br /><ul><li>Social Media
    132. 132. SEO
    133. 133. Blogging
    134. 134. Online Videos</li></ul>An Interaction<br />An Interruption<br />
    135. 135. So what’s Social Media<br />
    136. 136.
    137. 137.
    138. 138.
    139. 139.
    140. 140. 225 million streams/day<br />It would take 412.3 years to watch every YouTube video<br />2 BillionYouTube videos viewed per day<br />
    141. 141. Your Audience - the World<br />
    142. 142.
    143. 143.
    144. 144. 500 million active users<br />Average 130 friends each<br />Second most trafficked website next only to Google!<br />50 million status updates per day<br />100 million access through mobile devices<br />
    145. 145. More than 1.5 million local businesses have active Pages on Facebook.<br />
    146. 146.
    147. 147. 65 million users<br />Approximately 1 joins every second<br />½ Users are outside US<br />
    148. 148. <ul><li> “A professional network of trusted contacts”.
    149. 149. Execs in all of the Fortune 500
    150. 150. 60% of incomes over $90,000
    151. 151. ¼ are senior executives
    152. 152. Segments:
    153. 153. Executives: 28%
    154. 154. Networkers/Consultants: 30%
    155. 155. Late Adopters: 22%
    156. 156. Exploring Options: 20%
    157. 157. People with incomes over $150,000 of $200K + were seven times more likely to have 150 plus connections than lower income users.</li></li></ul><li>
    158. 158. 145 million users<br />300,000 new users each day<br />64 million tweets/day<br />140 character message max<br />The average number of tweets per hour is around 2.7 million.<br />1382% Growth rate from in 2009<br />2 billion average tweets per month<br />
    159. 159.
    160. 160. 4. It takes too much time<br />1. It’s a waste of time<br />2. Why do I need this nonsense?<br />ACCOUNTING<br />5 Top Excuses For Not Joining Social Media<br />3. My customers aren't using social media<br />5. Don’t want to give people opportunity to talk negative about me<br />Twitter & Facebook makes networking easy, painless, and powerful. <br />Lines between personal and business networks are blurring.<br />Have you checked to see?<br />You have the ability to stay on top of the people you want to hear from.<br />People are already talking about you. It's better to know what they are saying then to not know.<br />
    161. 161. Who’s Got the Time?<br />
    162. 162. Who’s Got the Time?<br /><ul><li>None of these tools take much time to set up</li></li></ul><li>Who’s Got the Time?<br /><ul><li>None of these tools take much time to set up
    163. 163. But they do require regular check-ins and updates</li></li></ul><li>Who’s Got the Time?<br /><ul><li>None of these tools take much time to set up
    164. 164. But they do require regular check-ins and updates
    165. 165. You can’t just “set it and forget it.” </li></li></ul><li>How People Share Content on the Web<br />
    166. 166. Quick Start<br />Dedicate 15 minutes each day<br />Start posting<br />and sharing<br />news, interests<br />and information<br />Post your <br />professional self<br />on LinkedIn, <br />connect to <br />Facebook, <br />develop a Twitter following<br />Learn about each<br />tool.<br />See how users<br />Interact in <br />communities<br />Build up <br />your network<br />(aim for 10).<br />
    167. 167. Why Social Media for my Business?<br />Buy attention (with advertising)<br />Beg for attention from the media (with PR)<br />Bug people one at a time to get attention (with direct sales).<br />Or you can EARN attention by creating something interesting and valuable and then publishing it online for free: a YouTube video, photo’s, a Twitter stream, a Facebook page, a presentation on SlideShare.<br />
    168. 168. Radar Types/Track Branding<br />Google Alerts<br />Search.twitter<br /><br />
    169. 169. Google Alerts<br />
    170. 170. Other Business Resources<br />Sandy Ratliff, Business Services Manager<br />Virginia Department of Business Assistance<br />276-676-3768<br /><br /><br /><br />
    171. 171. Virginia’sBusiness One Stop<br />Are you starting a business?<br />Virginia’s Business One Stop system can help you determine your business formation requirements and can pre-fill your business registration forms.<br />Winner of the 2009 Governor's Technology Awards<br /><ul><li>Visit to access the Business One Stop System.
    172. 172. Create a Business One Stop account.
    173. 173. Answer a few brief questions about your business.
    174. 174. Receive a list of action items and pre-filled business registration forms.</li></ul>Questions? Contact the Virginia Business Information Center<br />1-866-248-8814 (804) 371-0438<br />
    175. 175. Business Information Services<br />To help businesses get started and to grow.<br />Formation Assistance <br /><ul><li> Virginia Business Information Center (VBIC) 1-866-248-8814
    176. 176. Bridges the 26 state agencies, over 100 programs and over 300 forms that may touch a Virginia business
    177. 177. Virginia Central Business Portal (
    178. 178. Covers registration, taxation, licensing
    179. 179. Interactive Business Plan CD
    180. 180. 5 Step process to a business plan
    181. 181. Entrepreneur Express Events
    182. 182. 150 Events – 7,500 Trained</li></li></ul><li>Ask VBIC = 866-248-8814<br />
    183. 183. Growing Your $ales - State<br /><ul><li>Governor’s Executive Order 33
    184. 184. $5 billion market
    185. 185. Access to buyers from 171 state agencies
    186. 186. Additional $5 billion from local governments
    187. 187. 575 localities using eVA system.
    188. 188. Small Business Goal – 40%
    189. 189. Over 41,490 registered suppliers
    190. 190. Over 13,065 participating buyers</li></ul>Ask VBIC = 866-248-8814<br />
    191. 191. Examples of Purchasing:<br />Instant Ice Tea<br />01/01/2009 – 12/31/2009 = $23,455.71 - 46 PO’s<br />Novelty – Specialty Advertising Products<br />01/01/2009 – 12/31/2009 = $152,905.34 - 152 PO’s<br />Grounds Maintenance: Mowing, Edging, Plant (Not Tree) Trimming, etc. <br />01/01/2009 – 12/31/2009 = $14,566,567.94 - 1150 PO’s<br />Tires and Tubes, Passenger Vehicles<br />01/01/2009 – 12/31/2009 = $72,103.64 - 7 PO’s<br />Concessions, Catering, Vending: Mobile and Stationary<br />01/01/2009 – 12/31/2009 = $6,187,712.31- 11,757 PO’s<br />Building Maintenance<br />01/01/2009 – 12/31/2009 = $90,611,650.85 - 9285 PO’s<br />Earth Moving Equipment Rental<br />01/01/2009 – 12/31/2009 = $8,573,333.24 -621 PO’s<br />Cleaning Services, Steam & Pressure<br />01/01/2009 – 12/31/2009 = $3,358,694.55- 303 PO’s<br />
    192. 192. One–on-One Counseling Sessions<br />Need Based:<br />Accessing New Markets/Sales Growth<br />Tailored Sales Development Solutions<br />Financing Resources<br />Social Media for Your Business<br />To schedule an appointment, contact:<br />Sandy Ratliff, Business Services Manager<br />276-676-3768<br />Email:<br />
    193. 193. Entrepreneur Workshops<br /><ul><li>Launched October 2006
    194. 194. Partnership with Service Providers and localities
    195. 195. Provide information on available resources to start and grow a business
    196. 196. Statewide Program
    197. 197. Free – ½ Day Session
    198. 198. Over 8,000 reached
    199. 199.</li></li></ul><li>Social Media WorkshopsYou-Link-Twit-Face<br />Upcoming Events:<br /><ul><li>September 23 - Bristol
    200. 200. October 14 – Scott County
    201. 201. November 1 – Floyd County
    202. 202. November 16 - Bristol</li></ul>Register :<br />
    203. 203. Virginia JobsInvestment Program<br /><ul><li>Workforce recruiting and training
    204. 204. Create minimum 25 net new jobs within 12 months and capital investment of at least $1,000,000
    205. 205. Minimum entry-level wage of $10.00/hr required. Only full-time jobs are eligible.
    206. 206. Small business workforce recruiting and training
    207. 207. 250 employees or less, hiring at least 5 new full time employees within 12 months of operation and capital investment of at least $100,000
    208. 208. Minimum entry-level wage of $10.00/hr required. Only full-time jobs are eligible.
    209. 209. Retraining
    210. 210. Small businesses that are retooling and installing new technologies
    211. 211. Company must retrain minimum 10 full-time employees. </li></li></ul><li>OTHER AVAILABLE RESOURCES<br />Turn to SCORE Counselors for Small Business Advice<br />Visit the SCORE Small Business Web Site: <br /><br />How-to Advice & Info<br /> Ask SCORE for business advice online<br /> Find SCORE to locate any chapter in the country<br /> 2,000 pages of content for small business owners<br /> How-to articles offer practical business tips<br />
    212. 212. OTHER AVAILABLE RESOURCES<br /><ul><li>Virginia Department of Labor – Apprenticeship Program
    213. 213. Combination of on-the-job training and classroom instruction.
    214. 214. Advantage of skilled workforce and reduced turnover.
    215. 215.
    216. 216. Virginia Department of Agriculture & Consumer Affairs
    217. 217. Virginia’s Finest Trademark = Marketing program that promotes foods and foods products grown in Virginia.
    218. 218. Facilitates expansion of agricultural businesses.</li></ul><br />
    219. 219. OTHER AVAILABLE RESOURCES<br />Virginia Business Incubator<br /><ul><li>9 Available in Southwest Virginia
    220. 220. 30 Within Commonwealth
    221. 221. Business Incubator Benefits
    222. 222. Facility designed to assist businesses to become established and sustainable
    223. 223. Benefits
    224. 224. Shared premises and business services
    225. 225. Business advice and mentoring assistance
    226. 226. More details -</li></li></ul><li>Business Incubator<br />Commercial Kitchen<br />Light Manufacturing Space<br />Shared Amenities<br />
    227. 227. OTHER AVAILABLE RESOURCES<br />Virginia Economic Bridge, Inc.<br /><ul><li>Non-profit organization to promote the economic vitality of SWVA and the Commonwealth.
    228. 228. Virginia’s Business Pipeline – Online searchable database of more than 24,000 Virginia based companies, business to business marketing & RFP resource</li></ul><br /><ul><li>Virginia’s Linked Workforce Showcase – Designed to create business partnerships yielding contracts between SWVA and Northern Virginia by connecting companies in specific industry sectors. </li></ul> <br />
    229. 229. Marketing Resources<br />SCORE =<br />Virginia Tourism Corporation =<br />Virginia Economic Bridge, Inc. =<br />Virginia Department of Agriculture – Virginia’s Finest Trademark =<br />
    230. 230. “ If you don’t believe in your dreams who will?”<br />
    231. 231. Cindy Green<br />Business Trainer<br />276-274-2181<br /><br /><br />Website<br /><br /><br /><br />