Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

How To Improve Your Website Results With One Simple Fix

687 views

Published on

How To Improve Your Website Results With One Simple Fix

Published in: Internet
  • Be the first to comment

  • Be the first to like this

How To Improve Your Website Results With One Simple Fix

  1. 1. BRINN HOW TOIMPROVEYOURWEBSITERESULTSWITHONESIMPLEFIX
  2. 2. BRINN DOYOUFEELLIKEYOURWEBSITEISN’TGENERATINGASMUCH BUSINESSASYOUWOULDLIKE?
  3. 3. BRINN EVENWHENYOUMANAGETOATTRACT AGOODAMOUNTOFTRAFFIC?
  4. 4. BRINN WETHINKWEKNOW WHYTHISISTHECASE, BECAUSEWESEEITEVERYDAY 
  5. 5. BRINN ANDWE’REWILLINGTOBETTHATTHEPROBLEM, ISYOURCALL-TOACTION
  6. 6. BRINN AQUICKLESSONFROM WIKIPEDIA: “Acall-to-action,isabanner,button,orsometypeofgraphicortext onawebsitemeanttopromptausertoclickitandcontinuedowna conversionfunnel.Itisanessentialpartofinboundmarketingin thatitactivelystrivestoconvertauserintoaleadandlaterintoa customer.” CALL-TO-ACTION
  7. 7. BRINN NOW THINKABOUTYOURWEBSITE
  8. 8. BRINN ITHASASIMPLE‘CONTACTUS’FORM,PHONENUMBERAND EMAILADDRESS,BUTDOESITHAVEADDITIONALWAYSTO MAKEANENQUIRY?
  9. 9. BRINN IFNOTTHENTHISISYOURPROBLEM. 
  10. 10. BRINN HERE’SWHYTHESETRADITIONAL CONTACTMETHODSCONVERTBADLY:
  11. 11. BRINN YOU’REASKINGTOOMUCHFROM YOURCUSTOMER ATANEARLYSTAGE Itmightsoundcrazy butintheonlineworld, pickingupthephone orcrystallizingyourorcrystallizingyour thoughtsinacontact form isabigstepfor thecustomertotake. Theymightwantto knowmoreaboutyour businessbutthey’re notreadytojumpnotreadytojump rightin.        ? ? ? ? ? ? ? ?
  12. 12. BRINN ‘WHYSHOULDICONTACTYOU-WHAT’SINITFORME?’ Contactusformsare incrediblyuninspiring andtheyalmostalways failtoanswerthe all-importantquestion of“what’sinitforme”. Thinkaboutthis;how oftenhaveyoufilledinoftenhaveyoufilledin acontactusform totell acompanyyouwantto buyfrom them? 
  13. 13. BRINN YOU’REGETTINGTHECUSTOMERTODOALLOFTHELEGWORK Atopsalespersonis greatatdetermininga customer’swants, needsandfearsby askingtheright questions.Theproblem isyourcontactform isn’taskinganyisn’taskingany questions–allit’sdoing isaskingthepotential customertosecond guesswhatyouwantto knowandtypingitout intoalong-form message.message.
  14. 14. BRINN FOR99%OFPEOPLETHISISALLTOOMUCHLIKEHARDWORK 
  15. 15. SOTHEYLEAVEYOURSITEANDGOELSEWHERE
  16. 16. BRINN  LEAVINGYOUFRUSTRATEDAND STRUGGLINGTOFINDNEW BUSINESS
  17. 17. BRINN  THEGOODNEWSIS…
  18. 18. BRINN  NOW YOUHAVEIDENTIFIEDTHEPROBLEM,THESOLUTION SHOULDBEEASYTOIMPLEMENT
  19. 19. BRINN CALL-TO-ACTION YOUNEEDTOCREATEACOMPELLINGCALL-TO-ACTION
  20. 20. BRINN  ITNEEDSTOANSWERAQUESTIONORIDENTIFYABURNING NEEDTHATTHECUSTOMERHAS
  21. 21. BRINN CALL-TO-ACTION ANDITNEEDSTOCONTAINANEASY-TO-COMPLETEWEB FORM THATASKSALLOFTHERIGHTQUESTIONS
  22. 22. BRINN  ? SOWHATDOESYOURCUSTOMERREALLYWANT WHENTHEYCOMEONTOYOURSITE?
  23. 23. BRINN customercocktail YOUKNOW YOURCUSTOMERBETTERTHANUS
  24. 24. BRINN BUTINOUREXPERIENCEITALMOSTALWAYSREVOLVES AROUNDTHESEKEYQUESTIONS:
  25. 25. BRINN HOW MUCHWILLTHISCOST? AM IELIGIBLEFORTHISPRODUCTORSERVICE? CANIHAVEMOREINFORMATIONTOHELPMEMAKEADECISION? BUTINOUREXPERIENCEITALMOSTALWAYSREVOLVES AROUNDTHESEKEYQUESTIONS:
  26. 26. BRINN  IFYOUCREATEACALL-TOACTIONAROUNDTHESECORE CUSTOMERWANTS,THENYOUAREONTOAWINNER!
  27. 27. BRINN SOENOUGHTHEORY,HERE’SHOW ITWORKSINPRACTICE:
  28. 28. BRINN SOENOUGHTHEORY,HERE’SHOW ITWORKSINPRACTICE: THESEAREEXAMPLESOFHOW WE’VEAPPLIEDTHISEXACT THEORYONOURLIVEWEBSITES
  29. 29. BRINN Whenleasingavanorcaroneoftheburningquestionsacustomer hasisiftheyareeligibleforfinance.Weanswerthisquestionusinga simplemulti-stepform. DOIQUALIFY?
  30. 30. BRINN Customerscomeontothissitelookingtobuybrandedgazebosfor sportsandmarketingevents.Thecustomerwantstobeableto customisetheirgazeboandknowexactlyhowmuchit’sgoingto cost.Wemakethishappenusingthe‘configuremygazebo’ call-to-action. CONFIGUREMYGAZEBO
  31. 31. BRINN Customersonthissitemightnotbereadygetintouchdirectlybut theydowanttotakethefirststeptowardsmakingabigpurchase. Thiscall-to-actionallowscustomertodownloadafreedesignguide inreturnfortheircontactdetails,providingawarmleadforthe salesteamtoworkwith. DOWNLOADTHEDESIGNGUIDE
  32. 32. BRINN Thiscall-to-actionisreallynothingmorethanasimplecontactform butwhatitdoesdifferentlyisaskthecustomerasetofsimpleand specificquestionstomaketheprocessofmakingthatfirstcontacta loteasier. TELLUSABOUTYOURPROJECT
  33. 33. BRINN THEACTIONABLETASK
  34. 34. BRINN SPENDSOMETIMETODAYTHINKING ABOUTYOURCUSTOMERS
  35. 35. BRINN WHENYOU’RESPEAKINGTOPOTENTIALCUSTOMERS,WHAT ARETHEQUESTIONSTHATAREASKEDMOSTOFTEN?
  36. 36. BRINN BURNING QUESTIONS PERFECTCALL-TO-ACTION HOW CANYOUTURNTHESEQUESTIONSINTO ACOMPELLINGCALL-TO-ACTION?
  37. 37. BRINN2 1 3 NOTEDOWNATLEAST3IDEASFORYOURCALL-TO-ACTION DOWNLOADMYGUIDE BUILDMYQUOTE CHECKIQUALIFY
  38. 38. BRINN  ANDIFYOUWANTSOMEFEEDBACKSENDTHEM OVERTO ENGAGE@BRINNMARKETING.COM,WE’REHAPPYTOHELP
  39. 39. BRINN THAT’SIT,THANKSFORVIEWINGOURPRESENTATION. IFYOULIKETOJOINTHE3,000OTHERSWHORECEIVEAFREE ACTIONABLEMARKETINGTIPEVERYWEEK,CLICKBELOW TOSUBSCRIBE SUBSCRIBE

×