How To Improve Your Website Results With One Simple Fix

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HOW TOIMPROVEYOURWEBSITERESULTSWITHONESIMPLEFIX

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DOYOUFEELLIKEYOURWEBSITEISN’TGENERATINGASMUCH
BUSINESSASYOUWOULDLIKE?

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EVENWHENYOUMANAGETOATTRACT
AGOODAMOUNTOFTRAFFIC?

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WETHINKWEKNOW WHYTHISISTHECASE,
BECAUSEWESEEITEVERYDAY


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ANDWE’REWILLINGTOBETTHATTHEPROBLEM,
ISYOURCALL-TOACTION

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AQUICKLESSONFROM WIKIPEDIA:
“Acall-to-action,isabanner,button,orsometypeofgraphicortext
onawebsitemeanttopromptausertoclickitandcontinuedowna
conversionfunnel.Itisanessentialpartofinboundmarketingin
thatitactivelystrivestoconvertauserintoaleadandlaterintoa
customer.”
CALL-TO-ACTION

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NOW THINKABOUTYOURWEBSITE

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ITHASASIMPLE‘CONTACTUS’FORM,PHONENUMBERAND
EMAILADDRESS,BUTDOESITHAVEADDITIONALWAYSTO
MAKEANENQUIRY?

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IFNOTTHENTHISISYOURPROBLEM.


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HERE’SWHYTHESETRADITIONAL
CONTACTMETHODSCONVERTBADLY:

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YOU’REASKINGTOOMUCHFROM YOURCUSTOMER
ATANEARLYSTAGE
Itmightsoundcrazy
butintheonlineworld,
pickingupthephone
orcrystallizingyourorcrystallizingyour
thoughtsinacontact
form isabigstepfor
thecustomertotake.
Theymightwantto
knowmoreaboutyour
businessbutthey’re
notreadytojumpnotreadytojump
rightin.
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?
?
?
?
?
?
?

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‘WHYSHOULDICONTACTYOU-WHAT’SINITFORME?’
Contactusformsare
incrediblyuninspiring
andtheyalmostalways
failtoanswerthe
all-importantquestion
of“what’sinitforme”.
Thinkaboutthis;how
oftenhaveyoufilledinoftenhaveyoufilledin
acontactusform totell
acompanyyouwantto
buyfrom them?


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YOU’REGETTINGTHECUSTOMERTODOALLOFTHELEGWORK
Atopsalespersonis
greatatdetermininga
customer’swants,
needsandfearsby
askingtheright
questions.Theproblem
isyourcontactform
isn’taskinganyisn’taskingany
questions–allit’sdoing
isaskingthepotential
customertosecond
guesswhatyouwantto
knowandtypingitout
intoalong-form
message.message.

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FOR99%OFPEOPLETHISISALLTOOMUCHLIKEHARDWORK


15. SOTHEYLEAVEYOURSITEANDGOELSEWHERE

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
LEAVINGYOUFRUSTRATEDAND
STRUGGLINGTOFINDNEW BUSINESS

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
THEGOODNEWSIS…

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
NOW YOUHAVEIDENTIFIEDTHEPROBLEM,THESOLUTION
SHOULDBEEASYTOIMPLEMENT

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CALL-TO-ACTION
YOUNEEDTOCREATEACOMPELLINGCALL-TO-ACTION

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
ITNEEDSTOANSWERAQUESTIONORIDENTIFYABURNING
NEEDTHATTHECUSTOMERHAS

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CALL-TO-ACTION
ANDITNEEDSTOCONTAINANEASY-TO-COMPLETEWEB
FORM THATASKSALLOFTHERIGHTQUESTIONS

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
?
SOWHATDOESYOURCUSTOMERREALLYWANT
WHENTHEYCOMEONTOYOURSITE?

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customercocktail
YOUKNOW YOURCUSTOMERBETTERTHANUS

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BUTINOUREXPERIENCEITALMOSTALWAYSREVOLVES
AROUNDTHESEKEYQUESTIONS:

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HOW MUCHWILLTHISCOST?
AM IELIGIBLEFORTHISPRODUCTORSERVICE?
CANIHAVEMOREINFORMATIONTOHELPMEMAKEADECISION?
BUTINOUREXPERIENCEITALMOSTALWAYSREVOLVES
AROUNDTHESEKEYQUESTIONS:

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
IFYOUCREATEACALL-TOACTIONAROUNDTHESECORE
CUSTOMERWANTS,THENYOUAREONTOAWINNER!

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SOENOUGHTHEORY,HERE’SHOW ITWORKSINPRACTICE:

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SOENOUGHTHEORY,HERE’SHOW ITWORKSINPRACTICE:
THESEAREEXAMPLESOFHOW WE’VEAPPLIEDTHISEXACT
THEORYONOURLIVEWEBSITES

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Whenleasingavanorcaroneoftheburningquestionsacustomer
hasisiftheyareeligibleforfinance.Weanswerthisquestionusinga
simplemulti-stepform.
DOIQUALIFY?

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Customerscomeontothissitelookingtobuybrandedgazebosfor
sportsandmarketingevents.Thecustomerwantstobeableto
customisetheirgazeboandknowexactlyhowmuchit’sgoingto
cost.Wemakethishappenusingthe‘configuremygazebo’
call-to-action.
CONFIGUREMYGAZEBO

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Customersonthissitemightnotbereadygetintouchdirectlybut
theydowanttotakethefirststeptowardsmakingabigpurchase.
Thiscall-to-actionallowscustomertodownloadafreedesignguide
inreturnfortheircontactdetails,providingawarmleadforthe
salesteamtoworkwith.
DOWNLOADTHEDESIGNGUIDE

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Thiscall-to-actionisreallynothingmorethanasimplecontactform
butwhatitdoesdifferentlyisaskthecustomerasetofsimpleand
specificquestionstomaketheprocessofmakingthatfirstcontacta
loteasier.
TELLUSABOUTYOURPROJECT

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THEACTIONABLETASK

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SPENDSOMETIMETODAYTHINKING
ABOUTYOURCUSTOMERS

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WHENYOU’RESPEAKINGTOPOTENTIALCUSTOMERS,WHAT
ARETHEQUESTIONSTHATAREASKEDMOSTOFTEN?

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BURNING
QUESTIONS
PERFECTCALL-TO-ACTION
HOW CANYOUTURNTHESEQUESTIONSINTO
ACOMPELLINGCALL-TO-ACTION?

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1
3
NOTEDOWNATLEAST3IDEASFORYOURCALL-TO-ACTION
DOWNLOADMYGUIDE
BUILDMYQUOTE
CHECKIQUALIFY

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
ANDIFYOUWANTSOMEFEEDBACKSENDTHEM OVERTO
ENGAGE@BRINNMARKETING.COM,WE’REHAPPYTOHELP

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THAT’SIT,THANKSFORVIEWINGOURPRESENTATION.
IFYOULIKETOJOINTHE3,000OTHERSWHORECEIVEAFREE
ACTIONABLEMARKETINGTIPEVERYWEEK,CLICKBELOW TOSUBSCRIBE
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