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The future of video
                             The return of the visual suspects




       @SteveGarfield                 @JoselinMane   @SkipBensley   @RobertCollins




Sunday, September 26, 2010
The Future of
        Video
  Steve Garfield
  @SteveGarfield
Sunday, September 26, 2010
1. Lower Cost/Higher Quality
                                            2. Live
                                            3. Easy
                             4. User Lead Video in 10 Minutes
                                 5. Interacting in Real Time

                               Bonus: Camera in Your Head



Sunday, September 26, 2010
1. Lower Cost/Higher Quality




Sunday, September 26, 2010
2. LIVE



                             Livestream             Ustream




Sunday, September 26, 2010
3. Easy




                             YouTube             Facebook

Sunday, September 26, 2010
4. User Lead Video in 10 Minutes




                                http://my.visiblegains.com/

Sunday, September 26, 2010
5. Interacting




Sunday, September 26, 2010
Looxcie Wearable Bluetooth Camcorder System
                          with White Camera Boom,
                                Power Supply,
                       Micro USB Cable, Ear Buds (Black)




                                Continuous Recording
                     Share instantly via Facebook,YouTube, Email
                              Stores 5 Hours of footage
                        Capture, Edit, Share with Smartphone
Sunday, September 26, 2010
Steve Garfield
                         @SteveGarfield


Sunday, September 26, 2010
The future of video
                             The return of the visual suspects




       @SteveGarfield                 @JoselinMane   @SkipBensley   @RobertCollins




Sunday, September 26, 2010
Video S.E.O.
                             2009 vs 2010




Sunday, September 26, 2010
Search 2009


          Universal




                              www.JoselinMane.com l www.LITBel.com
Sunday, September 26, 2010
Search 2010


          Instant




                              www.JoselinMane.com l www.LITBel.com
Sunday, September 26, 2010
Engine (Technology)
          Google            Voice to Text (Jul
            09)




                                          www.JoselinMane.com l www.LITBel.com
Sunday, September 26, 2010
Engine (Technology)
          Closed            Caption
           (08)
          Transcribe
          Translate




                                       www.JoselinMane.com l www.LITBel.com
Sunday, September 26, 2010
Optimization 2009
          Length            Guide (mins)*:
            ◦   Offer video (advertisement):
     0:30-0:60
            ◦   Marketing video:
       
         0:60-3:00
            ◦   Sales video:
 
         
         1:00-7:00
            ◦   Education/edutainment:
           7:00-45:00
            ◦   Webinar/teleseminar/replay:
      30:00-90:00


          Description             / Meta Data
            ◦   Keyword-rich title, 64 char or less the nichier the better
            ◦   web address / phone number
            ◦   keyword rich description 200 char or less
            ◦   tags list of keywords 6 or less 8 max




                              * Average Commute Time ~ 20 Mins

                                                  www.JoselinMane.com l www.LITBel.com
Sunday, September 26, 2010
Optimization 2010
          Length            Guide (mins):
            ◦   Offer video (advertisement):
     0:30-0:60
            ◦   Marketing video:
       
         0:60-3:00
            ◦   Sales video:
 
         
         1:00-7:00
            ◦   Education/edutainment:
           7:00-45:00
            ◦   Webinar/teleseminar/replay:
      30:00-90:00


          Description             / Meta Data
            ◦   Keyword-rich title, 64 char or less the nichier the better
            ◦   web address / phone number
            ◦   keyword rich description 200 char or less
            ◦   tags list of keywords 6 or less 8 max




                                                  www.JoselinMane.com l www.LITBel.com
Sunday, September 26, 2010
Optimization Math
          Content +
           Relationships > SEO
          Subscribers* = Views
          Thumbnail > Title



            *YouTube+Podcast+Blog+
             Twitter +Facebook+ LinkedIn
             + Social Media = Views




                                      www.JoselinMane.com l www.LITBel.com
Sunday, September 26, 2010
The future of video
                             The return of the visual suspects




       @SteveGarfield                 @JoselinMane   @SkipBensley   @RobertCollins




Sunday, September 26, 2010
THE FUTURE OF HOME VIDEO
                                 (AKA TV WATCHING)
                                  IS IT FINALLY DEAD?


       Just my observations of what is out there now and what I see
                possibly happening in home video viewing




                                twitter.com/@skipbensley

Sunday, September 26, 2010
The Price for an LCD TV is about to crash




          WATCH FOR CRASH PRICES
     CNN Money.com projects that a large over supply will create a
     price crash that may bottom out 12% below 2009 prices right
                          around the holidays
Sunday, September 26, 2010
There So Many Choices for Cable / dish but are any
                           of them good choices?




                             SO MANY CHOICES
Sunday, September 26, 2010
CABLE & SATELLITE
      Both offer lots of HD Channels now. Both cost about the same
        and both offer the same channels, just in different packages.

            You can never seem to get all the channels you want with a
                                 basic package.




Sunday, September 26, 2010
DVD’S ARE GOING THE WAY
                OF THE CD
                   As MP3 downloads replaced CD’s, (Tapes, Records)

                             Video Downloads are replacing DVD’s




Sunday, September 26, 2010
DECLARED BANKRUPTCY




                              Declared bankruptcy 9/23/2010
                       Could not keep up with Netflix and easy access..



Sunday, September 26, 2010
Is the Web going to kill TV?




Sunday, September 26, 2010
VIDEO PLAYERS




Sunday, September 26, 2010
MOST VIDEO PLAYERS




         Most offer HDMI, SVIDEO and Component out to your TV.
            Most come with a remote, all Stream HD Content,
                            most offer netflix.
Sunday, September 26, 2010
How video watching (watching TV) is not dead.
                              Its about to evolve and rebound.

Sunday, September 26, 2010
Thank You




                             twitter.com/@skipbensley
Sunday, September 26, 2010
The future of video
                             The return of the visual suspects




       @SteveGarfield                 @JoselinMane   @SkipBensley   @RobertCollins




Sunday, September 26, 2010
The Future of Video




                                                     @ROBERTCOLLINS


                               THE VISUAL SUSPECTS
                               SEPTEMBER 25, 2010
Sunday, September 26, 2010
Mobile Driving Video
       Consumption




Sunday, September 26, 2010
@ROBERTCOLLINS
Sunday, September 26, 2010
Sunday, September 26, 2010
@ROBERTCOLLINS
Sunday, September 26, 2010
@ROBERTCOLLINS
Sunday, September 26, 2010
Content Creation:
                         Mobile & Live




Sunday, September 26, 2010
Content Creation:
                         Mobile & Live




Sunday, September 26, 2010
Content Creation:
                         Mobile & Live




Sunday, September 26, 2010
Content Creation:
                         Mobile & Live




Sunday, September 26, 2010
Video Engagement




Sunday, September 26, 2010
Video Moves Back Into The
       Home




Sunday, September 26, 2010
Temporal Video




Sunday, September 26, 2010
Temporal Video




Sunday, September 26, 2010
Temporal Video




Sunday, September 26, 2010
Temporal Video




Sunday, September 26, 2010
The Future of Video
                                 Thank You




@ROBERTCOLLINS
@ROBERTCOLLINS
Sunday, September 26, 2010
The future of video
                             The return of the visual suspects




       @SteveGarfield                 @JoselinMane   @SkipBensley   @RobertCollins



                                            Thank You

Sunday, September 26, 2010

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The Return of the Visual Suspects #PCB5

  • 1. The future of video The return of the visual suspects @SteveGarfield @JoselinMane @SkipBensley @RobertCollins Sunday, September 26, 2010
  • 2. The Future of Video Steve Garfield @SteveGarfield Sunday, September 26, 2010
  • 3. 1. Lower Cost/Higher Quality 2. Live 3. Easy 4. User Lead Video in 10 Minutes 5. Interacting in Real Time Bonus: Camera in Your Head Sunday, September 26, 2010
  • 4. 1. Lower Cost/Higher Quality Sunday, September 26, 2010
  • 5. 2. LIVE Livestream Ustream Sunday, September 26, 2010
  • 6. 3. Easy YouTube Facebook Sunday, September 26, 2010
  • 7. 4. User Lead Video in 10 Minutes http://my.visiblegains.com/ Sunday, September 26, 2010
  • 9. Looxcie Wearable Bluetooth Camcorder System with White Camera Boom, Power Supply, Micro USB Cable, Ear Buds (Black) Continuous Recording Share instantly via Facebook,YouTube, Email Stores 5 Hours of footage Capture, Edit, Share with Smartphone Sunday, September 26, 2010
  • 10. Steve Garfield @SteveGarfield Sunday, September 26, 2010
  • 11. The future of video The return of the visual suspects @SteveGarfield @JoselinMane @SkipBensley @RobertCollins Sunday, September 26, 2010
  • 12. Video S.E.O. 2009 vs 2010 Sunday, September 26, 2010
  • 13. Search 2009  Universal www.JoselinMane.com l www.LITBel.com Sunday, September 26, 2010
  • 14. Search 2010  Instant www.JoselinMane.com l www.LITBel.com Sunday, September 26, 2010
  • 15. Engine (Technology)  Google Voice to Text (Jul 09) www.JoselinMane.com l www.LITBel.com Sunday, September 26, 2010
  • 16. Engine (Technology)  Closed Caption (08)  Transcribe  Translate www.JoselinMane.com l www.LITBel.com Sunday, September 26, 2010
  • 17. Optimization 2009  Length Guide (mins)*: ◦ Offer video (advertisement): 0:30-0:60 ◦ Marketing video: 0:60-3:00 ◦ Sales video: 1:00-7:00 ◦ Education/edutainment: 7:00-45:00 ◦ Webinar/teleseminar/replay: 30:00-90:00  Description / Meta Data ◦ Keyword-rich title, 64 char or less the nichier the better ◦ web address / phone number ◦ keyword rich description 200 char or less ◦ tags list of keywords 6 or less 8 max * Average Commute Time ~ 20 Mins www.JoselinMane.com l www.LITBel.com Sunday, September 26, 2010
  • 18. Optimization 2010  Length Guide (mins): ◦ Offer video (advertisement): 0:30-0:60 ◦ Marketing video: 0:60-3:00 ◦ Sales video: 1:00-7:00 ◦ Education/edutainment: 7:00-45:00 ◦ Webinar/teleseminar/replay: 30:00-90:00  Description / Meta Data ◦ Keyword-rich title, 64 char or less the nichier the better ◦ web address / phone number ◦ keyword rich description 200 char or less ◦ tags list of keywords 6 or less 8 max www.JoselinMane.com l www.LITBel.com Sunday, September 26, 2010
  • 19. Optimization Math  Content + Relationships > SEO  Subscribers* = Views  Thumbnail > Title  *YouTube+Podcast+Blog+ Twitter +Facebook+ LinkedIn + Social Media = Views www.JoselinMane.com l www.LITBel.com Sunday, September 26, 2010
  • 20. The future of video The return of the visual suspects @SteveGarfield @JoselinMane @SkipBensley @RobertCollins Sunday, September 26, 2010
  • 21. THE FUTURE OF HOME VIDEO (AKA TV WATCHING) IS IT FINALLY DEAD? Just my observations of what is out there now and what I see possibly happening in home video viewing twitter.com/@skipbensley Sunday, September 26, 2010
  • 22. The Price for an LCD TV is about to crash WATCH FOR CRASH PRICES CNN Money.com projects that a large over supply will create a price crash that may bottom out 12% below 2009 prices right around the holidays Sunday, September 26, 2010
  • 23. There So Many Choices for Cable / dish but are any of them good choices? SO MANY CHOICES Sunday, September 26, 2010
  • 24. CABLE & SATELLITE Both offer lots of HD Channels now. Both cost about the same and both offer the same channels, just in different packages. You can never seem to get all the channels you want with a basic package. Sunday, September 26, 2010
  • 25. DVD’S ARE GOING THE WAY OF THE CD As MP3 downloads replaced CD’s, (Tapes, Records) Video Downloads are replacing DVD’s Sunday, September 26, 2010
  • 26. DECLARED BANKRUPTCY Declared bankruptcy 9/23/2010 Could not keep up with Netflix and easy access.. Sunday, September 26, 2010
  • 27. Is the Web going to kill TV? Sunday, September 26, 2010
  • 29. MOST VIDEO PLAYERS Most offer HDMI, SVIDEO and Component out to your TV. Most come with a remote, all Stream HD Content, most offer netflix. Sunday, September 26, 2010
  • 30. How video watching (watching TV) is not dead. Its about to evolve and rebound. Sunday, September 26, 2010
  • 31. Thank You twitter.com/@skipbensley Sunday, September 26, 2010
  • 32. The future of video The return of the visual suspects @SteveGarfield @JoselinMane @SkipBensley @RobertCollins Sunday, September 26, 2010
  • 33. The Future of Video @ROBERTCOLLINS THE VISUAL SUSPECTS SEPTEMBER 25, 2010 Sunday, September 26, 2010
  • 34. Mobile Driving Video Consumption Sunday, September 26, 2010
  • 39. Content Creation: Mobile & Live Sunday, September 26, 2010
  • 40. Content Creation: Mobile & Live Sunday, September 26, 2010
  • 41. Content Creation: Mobile & Live Sunday, September 26, 2010
  • 42. Content Creation: Mobile & Live Sunday, September 26, 2010
  • 44. Video Moves Back Into The Home Sunday, September 26, 2010
  • 49. The Future of Video Thank You @ROBERTCOLLINS @ROBERTCOLLINS Sunday, September 26, 2010
  • 50. The future of video The return of the visual suspects @SteveGarfield @JoselinMane @SkipBensley @RobertCollins Thank You Sunday, September 26, 2010