YouTube and The High Cost of Free - Online Video Quality and Brand Perception

A high-quality video experience versus a poor-quality, constantly-buffering video experience can often be the difference between gaining a customer and losing one. Additionally, an over-reliance on free video tools like YouTube can potentially have negative long-term effects on brands’ reputations. To investigate this further, we partnered with a third party research firm to conduct a survey of more than 1,200 consumers who watch online video at least twice a month to understand their expectations of video experiences. This infographic details the results and proves the importance of video quality and the impact it can have on a brand. It’s clear that brands that are fanatical about their image might be unknowingly hurting themselves by not taking quality issues into account. More info here: http://blog.brightcove.com/en/2013/11/infographic-youtube-and-high-cost-free