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Does Online Video Quality Influence Consumer Perception of your Brand? 

  
   

 that’s almost

6BIllION HOURS 

of video...
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YouTube and The High Cost of Free - Online Video Quality and Brand Perception

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A high-quality video experience versus a poor-quality, constantly-buffering video experience can often be the difference between gaining a customer and losing one. Additionally, an over-reliance on free video tools like YouTube can potentially have negative long-term effects on brands’ reputations.

To investigate this further, we partnered with a third party research firm to conduct a survey of more than 1,200 consumers who watch online video at least twice a month to understand their expectations of video experiences. This infographic details the results and proves the importance of video quality and the impact it can have on a brand. It’s clear that brands that are fanatical about their image might be unknowingly hurting themselves by not taking quality issues into account.

More info here: http://blog.brightcove.com/en/2013/11/infographic-youtube-and-high-cost-free

Published in: Marketing
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YouTube and The High Cost of Free - Online Video Quality and Brand Perception

  1. 1. Does Online Video Quality Influence Consumer Perception of your Brand? that’s almost 6BIllION HOURS of video are watched EACH MONTH — on YouTube — There is no denying the But, are quality issues common with YouTube videos DOWGF and ream OI YOUTUb€. negatively impacting your brand? WE INvEsTIGATE. WHO IS THE VIDEO CONSUMER OF TODAY? as»/ «am g WATCH VIDEO at least several times per day CONNECTED TVs __. - , - PHONES AND THEY’RE WATCHING: I': 'I User—generated Branded Video Content Z 2» : ::: .. (‘S : Illllllll m IIIII O l/ ! i TV & Movies WHAT DOES THIS MEAN FOR YOUR BRAND? There is a massive audience out there, but their expectations for the quality of video experiences are getting higher each day. Percentage of consumers who watch video on YouTube at least weekly is of these consumers report buffering and freezing when trying to access YouTube video / M12/L / ezzaft Z0 1/3 of consumers abandoning the video And for brands, the numbers are extra scary . ... ... ... ... ... .. . ... ... ... ... ... . . ... ... ... ... ... .. . ... ... ... ... ... ... ... .. are more likely who have been said a poor online are LESS to have a presented with a video experience would LIKELY To NEGATIVE Door-quality video DISSUADE THEM SHARE a poor PERcEPTIoN expefienfe W0U| d FROM ENGAGING quality video ora brand that HESITATE To with a brand across all experience published a PURCHASE of its social media poor—quality video I from the brand properties experience Brands are hurting themselves by relying exclusively on | ow—qua| ity environments. So, should you abandon YouTube altogether? C‘/142,42/czwue/ zzzl. M, ,_§_DED DISTRIBUTION sfmricy TO CAPTURE YOUR FULL AUDIENCE You @VIDEOCLOUD An online video platform like makes it easy to publish high—quality, branded video experiences on your website while also taking advantage of the inherent reach of YouTube, putting power and control of your brand image back in your hands. brightcove. com/ highcostoffree Survey conducted by lsurus Market Research on behalf of Brightcove, between September 24 and September 30, 2013. Data is based on responses from 1,204 consumers who watch online videos at least twice per month. .0): brightcove C @2013 Brightcove Inc.

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