1. NETWORKING IS
FUN...
NO REALLY, IT IS
HOW TO LEVERAGE YOUR CONNECTIONS
- ONLINE AND OFFLINE –
TO GET A JOB YOU LOVE

2. OVERVIEW
• A Quick Case Study: Whitney
• Crafting Good Networking Emails
• 10 Dos and Don'ts

3. OFFLINE TECHNIQUES
Whitney's case study: Moved to a new city
during recession and hiring freeze -- Very few
professional contacts. Landed a job after 30
conversations and 3 visits. Here's how:
• Targeted list of top employers
• Linkedinresearch
• Cold emails to ask for information session
• Ask for introductions at end
• Key: Persistence, Know What You Want

4. HOW TO CRAFT A KILLER
NETWORKING EMAIL
• Make a connection
• Explain who you are — succinctly
• Flattery gets you everywhere
• Get over your age
• Make a specific request

5. 10 DOS AND DON'TS
DO
• Schedule Information sessions (informal conversations). They
are an incredibly powerful tool
• Always ask for 2 additional connections at the end of meetings
• Find some common ground to warm up the connection when
sending cold emails
• Treat all talks about your career like an interview (don't pour
your heart out -- know your agenda)
• Use information from your convo. to tailor it, and attach it to
your follow-up email.

6. 10 DOS AND DON'TS
DON'T
• Ask to connect with people without context. Always give
context...whether it's an online or offline connection
• Lose track of what you're trying to do, which is build a
relationship. Listen to people. The goal is not a business card
• Make a connection and then let it go cold. You never know
how or when each contact in your network could help you.
Keep people updated and check in!
• Make the person who you're asking for help work hard to help
you. Make it as easy as possible for them.
• Ever be hesitant to introduce yourself to someone.

7. CONNECT WITH US
Ashley Hoffman
@ashleyhoffman
Linkedin: linkedin.com/in/ashleychoffman
Whitney Parker
@whitneymparker
Linkedin: linkedin.com/in/whitneyparker