NETWORKING IS FUN...NO REALLY, IT IS HOW TO LEVERAGE YOUR CONNECTIONS - ONLINE AND OFFLINE – TO GET A JOB YOU LOVE
OVERVIEW• A Quick Case Study: Whitney• Crafting Good Networking Emails• 10 Dos and Donts
OFFLINE TECHNIQUESWhitneys case study: Moved to a new cityduring recession and hiring freeze -- Very fewprofessional contacts. Landed a job after 30conversations and 3 visits. Heres how:• Targeted list of top employers• Linkedinresearch• Cold emails to ask for information session• Ask for introductions at end• Key: Persistence, Know What You Want
HOW TO CRAFT A KILLERNETWORKING EMAIL• Make a connection• Explain who you are — succinctly• Flattery gets you everywhere• Get over your age• Make a specific request
10 DOS AND DONTSDO• Schedule Information sessions (informal conversations). They are an incredibly powerful tool• Always ask for 2 additional connections at the end of meetings• Find some common ground to warm up the connection when sending cold emails• Treat all talks about your career like an interview (dont pour your heart out -- know your agenda)• Use information from your convo. to tailor it, and attach it to your follow-up email.
10 DOS AND DONTSDONT• Ask to connect with people without context. Always give context...whether its an online or offline connection• Lose track of what youre trying to do, which is build a relationship. Listen to people. The goal is not a business card• Make a connection and then let it go cold. You never know how or when each contact in your network could help you. Keep people updated and check in!• Make the person who youre asking for help work hard to help you. Make it as easy as possible for them.• Ever be hesitant to introduce yourself to someone.
CONNECT WITH US Ashley Hoffman @ashleyhoffman Linkedin: linkedin.com/in/ashleychoffman Whitney Parker @whitneymparker Linkedin: linkedin.com/in/whitneyparker