Assignment 1: Strategic Management and Strategic Competitiveness 1 7 Week 3 Assignment 1 Heather Ureno Strayer University BUS499 Business Administration Capstone Dr. Grizzell Dr. Gardner October 17, 2019 Week 3 Assignment 1 Introduction The world today has become a global village and it is vital to see how globalization and technology have affected the public corporations. Technology and globalization has continued to increase through the last two decades. The technology has been a boost to each of the businesses and brought the world further together. The two factors of technology and globalization have driven the world into growth to the worldwide success that is being seen. The businesses which have gone ahead and adopted technology have witnessed success while those who have ignored it have failed. There is a lot more that is being required from the businesses today so that they can witness the progress. Technology is giving the public corporations a chance for more success as is seen in McDonalds. Globalization McDonalds is one of the organizations that have witnessed continuous growth because of technology. The company has succeed in expanding from the United States to 119 other countries (McDonald's, 2019). There are several factors that have made the company succeed in the global market. One of the factors that have led to this success is the ability of the company to adapt to the foods and culture of the host nations. McDonald’s has its types of food and their style but at the same time they work to accommodate the cultures that are represented in a nation. The accommodation of the various cultures has made their food to attract customers from around the world. The company, for example, has teriyaki burgers in their Japanese menus while in Israel they have accommodated kosher restaurants. McDonald’s today is present in 119 countries with 31000 restaurants there. There are more than 1.5 million people who are employed both directly and indirectly by the company. The company has greatly contributed to making the unemployment issue better (Geography and Lang Arts Project, 2008). Globalization continues today and McDonalds has made sure that it is not left behind. They are going into new countries and making tailored systems for their various markets. There are 24 hour drive-thru where they are required as well as having some morning menus where such a culture exists. Customers to use in the long run. There are several Technology The company has managed to save a lot on technology and have enough money to set up more services for the customers. The technology has also helped in getting more customers from around the world by getting into channels like social media. The technology of today helps a business to predict its sales as well as project the expected demand and supply. It is important to get into technology so as to adapt to the trends of the day as well as people (Bergh & Nilsson, 2014). The restaurants come with Wi-F ...

1. Assignment 1: Strategic Management and Strategic
Competitiveness 1
7
Week 3 Assignment 1
Heather Ureno
Strayer University
BUS499 Business Administration Capstone
Dr. Grizzell
Dr. Gardner
October 17, 2019
Week 3 Assignment 1
Introduction
The world today has become a global village and it is vital to
see how globalization and technology have affected the public
corporations. Technology and globalization has continued to
increase through the last two decades. The technology has been
a boost to each of the businesses and brought the world further
together. The two factors of technology and globalization have
driven the world into growth to the worldwide success that is
being seen. The businesses which have gone ahead and adopted
technology have witnessed success while those who have
ignored it have failed. There is a lot more that is being required
from the businesses today so that they can witness the progress.
Technology is giving the public corporations a chance for more
success as is seen in McDonalds.
Globalization
McDonalds is one of the organizations that have witnessed
continuous growth because of technology. The company has
succeed in expanding from the United States to 119 other
countries (McDonald's, 2019). There are several factors that

2. have made the company succeed in the global market. One of
the factors that have led to this success is the ability of the
company to adapt to the foods and culture of the host nations.
McDonald’s has its types of food and their style but at the same
time they work to accommodate the cultures that are represented
in a nation. The accommodation of the various cultures has
made their food to attract customers from around the world. The
company, for example, has teriyaki burgers in their Japanese
menus while in Israel they have accommodated kosher
restaurants.
McDonald’s today is present in 119 countries with 31000
restaurants there. There are more than 1.5 million people who
are employed both directly and indirectly by the company. The
company has greatly contributed to making the unemployment
issue better (Geography and Lang Arts Project, 2008).
Globalization continues today and McDonalds has made sure
that it is not left behind. They are going into new countries and
making tailored systems for their various markets. There are 24
hour drive-thru where they are required as well as having some
morning menus where such a culture exists. Customers to use in
the long run. There are several
Technology
The company has managed to save a lot on technology and have
enough money to set up more services for the customers. The
technology has also helped in getting more customers from
around the world by getting into channels like social media. The
technology of today helps a business to predict its sales as well
as project the expected demand and supply. It is important to
get into technology so as to adapt to the trends of the day as
well as people (Bergh & Nilsson, 2014). The restaurants come
with Wi-Fi for the consumer who is always on the go. There are
many consumers who are always on the go and want to take
their work to the restaurant. There are also web based games for
the consumers that they can engage in while they enjoy their
meals. The ability to multitask is today a core part of the
consumer experience. It is critical to make sure that the

3. company is working to create a place driven by information
technology. There are several advantages of having the courage
to dig into the potential that is there in information technology.
Competing in the global market means being with the latest
technology for the benefit of the consumer (Inglis & Gimlin,
2015). It is important to have effective leadership in the fast
food industry and McDonalds has managed to do this.
Globalization for the company driven by technology is what is
required for the success of the public corporations such as
McDonalds.
Industrial Organization Model
The use of the industrial organization model is a way which
McDonald’s can earn great returns. The application of this
model gives corporations the chance to succeed in the long run.
There are several things that can be done under the industrial
organization model to ensure the increase in the returns. The
first step that the business can take is ensuring that they
correctly study the external environment. McDonald’s must
study each of the places that they intend to set up the business.
The company has succeeded in this over the years through the
customization of their services. Each of the foods that they
serve is adapted to the local culture and this way people are
able to accept the company as their own. McDonalds is already
a popular company around the world and the customization of
services acts to bring more customers on board (Bergh &
Nilsson, 2014). The use of the industrial organization model
also demands the location of industries and areas which have
the potential of giving more than average returns. McDonalds
has managed to attract more consumers today with their
excellent store designs as well as bright colors (Tavin &
Hausman, 2004). The company has also continued to witness
success because of the CSR works such as giving charity to
children.
Resource-Based Model
McDonalds today has a strategy of ensuring that they have
enough customers in their restaurants. The next step in the

4. process is ensuring that the customers are staying around. There
needs to be a strategy of ensuring that the profits are going over
and beyond what is projected (Inglis & Gimlin, 2015). This is
where the resource-based model comes in. It is one of making
sure the available resources are being used properly. The
strategies need to be accompanied by the acquisition of skills as
well as assets. The major resource that the company has is the
ability to make fast food that is loved and of good quality. They
are also able to customize services to the needs of the various
consumers. The company has managed to go global because of
the use of these resources. There are other corporations which
have tried to globalize their operations but have failed because
they keep the same services wherever they go. It is critical to
make sure that everything that they have is put together and
going into proper actions. The experimenting over the years has
made it possible for the company to determine what works in a
given market and what does not. There are always superior
returns for the company wherever they go and it has helped
them to achieve such success. Their globalization plans only
require to be adjusted slightly when going to such a market. The
resource-based model involves the company taking all of their
capabilities and resources and adjusting them so that they are in
line with the set strategy. The differences which are seen in the
performance comes from the option and choices that are made in
the use of the capabilities and resources.
Vision
The vision statement of McDonalds guides it in all of its
activities. It is the one which influences mostly the employees
and the management. The vision of McDonalds is to be the best
fast food restaurant in the world (McDonald's, 2019). They want
to also offer the quickest services as it the norm in the fast food
industry. Being the best for McDonalds also means giving
extraordinary service, quality, and cleanliness. The company
wants to give each of the consumers a smile on their faces in
every part of the world. The vision statement is what has made
it critical for the company to offer customized services to every

5. restaurant around the world. There are different foods to give
each of the consumers a smile on their faces. The consumer can
choose to share the smile with family or take it as they go about
their daily issues.
Mission
The mission of McDonalds is to be the favorite place for
the consumer to drink and eat. The operations around the world
are run by the plan to win strategy. The customer experience by
the company works towards ensuring that there is consideration
for the place, products, price, people, and
promotion (McDonald's, 2019). In line with the mission, the
company has continued to make their restaurants more consumer
friendly through use of attractive colors, Wi-Fi, and so much
more.
Stakeholders
Stakeholders are a core part of any business and McDonalds is
not different. There are various stakeholders in the company
such as suppliers, users, customers, the government, and
shareholders (Bergh & Nilsson, 2014). The users of the
company are the consumers and they are the fuel that keeps the
company going. The governance of the company ensures that
they are working according to the vision and mission sated.
There are also influencers who guide the policies and the public
relations exercises of the company. The influencers are the ones
who make or break the image of the organization.
Sources
McDonald's. (2019). Our Values. Retrieved from
http://corporate.mcdonalds.com/corpmcd/about-us/our-
values.html
Bergh, A., & Nilsson, T. (2014). Is globalization reducing
absolute poverty? World Development, 62, 42-61.
Tavin, K., & Hausman, J. (2004). Art education and visual
culture in the age of globalization. Art Education, 57(5), 47-53.
Inglis, D., & Gimlin, D. (2015). The globalization of
food. Nova York.

6. Assignment 1: Strategic Management and Strategic
Competitivenes
s
1
Week
3
Assignment
1
Heather Ureno
Strayer University
BUS499 Business Administration Capstone
Dr
.
Grizzell
Dr. Gardner
October 17, 2019

7. Assignment 1: Strategic Management and Strategic
Competitiveness 1
Week 3 Assignment 1
Heather Ureno
Strayer University
BUS499 Business Administration Capstone
Dr. Grizzell
Dr. Gardner
October 17, 2019
ASSIGNMENTS
OUTLINE
Course: Managerial Economics (ECNE – 610)
Instructor: Dr. Nadia
The assignment should be like a ‘report writing’ that is the
structure you intend to use. There are a number of structures
which can be implemented for you report and this usually
depends on your subject. However, there are still some
standards which need to be followed when writing your report.
For example, you need to keep a basic structure of Introduction,
Main Body and Conclusion which creates a natural report
writing flow of thought.
Topics for the assignment: (Choose any two topics)
1. Credit Card: Buy Now and Pay More Later
2. An Economist's Guide to Visualizing Data
Completing your Report:
Students must make sure to work on the following guidelines:

8. · Use A4-size paper for your typed report. Use APA citation
style.
· Your report should have a clear structure, with separate
section headings where appropriate.
Assignment II
I’ve included assignment 1 paper in an attachment for reference.
In this assignment, you are to use the same corporation you
selected and focused on for Assignment 1.
Using the corporation you chose from Assignment 1, examine
the industry in which the entity operates. Use any or all of the
following resources to conduct research on the company:
Company website
Public filings from the Securities and Exchange Commission
EDGAR database (http://www.sec.gov/edgar.shtml)
Write a six (6) page paper in which you:
Give your opinion on the corporation's greatest strengths and
most significant weaknesses. Choose either a strategy OR tactic
the corporation should select to take maximum advantage of its
strengths, and the strategy OR tactic the corporation should
select to fix its most significant weakness. Justify your choices.
Determine the company’s tangible and intangible resources,
core capabilities, and core competencies.
Choose the two (2) segments of the general environment that
would rank highest in their influence on the corporation you
chose. Assess how these segments affect the corporation you
chose and the industry in which it operates.
Choose two (2) forces of competition that you estimate are the
most significant for the corporation you chose. Evaluate how
well the company has addressed these) forces in the recent past,
going back no further than five (5) fiscal years.

9. With the same two (2) forces in mind, predict what the company
might do to improve its ability to address these forces in the
near future.
Identify what you consider to be the greatest external threat to
this corporation. Discuss how the corporation should address
this threat. Justify your explanation.
Identify what you consider to be the greatest opportunity
presented to the corporation, and discuss how the corporation
should take advantage of this opportunity. Justify your
explanation
Use at least three (3) quality references. Note: Wikipedia and
other Websites do not qualify as academic resources .
Assignment
II
I
’
ve
in
cluded
assignment
1
paper
in
an

10. attachment
for
re
ference
.
I
n
this
assignment,
you
are
to
use
the
same
corporation
you
selected

11. and
focused
on
for
Assignment
1.
Using
the
corporation
you
chose
from
Assignment
1,
examine
the
industry
in

12. which
the
entity
operates.
Use
any
or
all
of
the
following
resources
to
conduct
research
on
the
company:

13. Company
website
Public
filings
from
the
Securities
and
Exchange
Commission
E
DGAR
database
(
http://www.sec.gov/edgar.shtml
)
Write
a
six

14. (
6)
page
paper
in
which
you:
Give
your
opinion
on
the
corporation's
greatest
strengths
and
most
significant
weaknesses.

15. Choose
either
a
strategy
OR
tactic
the
corporation
should
select
to
take
maximum
advantage
of
i
ts
strengths,

16. and
the
strategy
OR
tactic
the
corporation
should
select
to
fix
its
most
significant
weakness.
Justify
your
choices.

17. Determine
the
company’s
tangible
and
intangible
resources,
core
capabilities,
and
core
competencies.
Choose
the
two
(2)
segme
nts
of

18. the
general
environment
that
would
rank
highest
in
their
influence
on
the
corporation
you
chose.
Assess
how
these

19. segments
affect
the
corporation
you
chose
and
the
industry
in
which
it
operates.
Choose
two
(2)
forces
of

20. competition
that
you
estimate
are
the
most
significant
for
the
corporation
you
chose.
Evaluate
how
well
the
company

21. has
addressed
these)
forces
in
the
recent
past,
going
back
no
further
than
five
(5)
fiscal
years.
With

22. the
same
two
(2)
forces
in
mind,
predict
what
the
company
might
do
to
improve
its
ability
to

23. address
these
forces
in
the
near
future.
Identify
what
you
consider
to
be
the
greatest
external
threat
to

24. this
corporation.
Discuss
how
the
corporation
should
address
this
threat.
Justify
your
explanation.
Identify
what
you
consi
der

25. to
be
the
greatest
opportunity
presented
to
the
corporation,
and
discuss
how
the
corporation
should
take
advantage
of

26. this
opportunity.
Justify
your
explanation
Use
at
least
three
(3)
quality
references.
Note:
Wikipedia
and
other
Websites
do

27. not
qualif
y
as
academic
resources
.
Assignment II
I’ve included assignment 1 paper in an attachment for reference.
In this assignment, you are to use the same corporation you
selected and focused on for
Assignment 1.
Using the corporation you chose from Assignment 1, examine
the industry in which the
entity operates. Use any or all of the following resources to
conduct research on the
company:
Company website
Public filings from the Securities and Exchange Commission
EDGAR database
(http://www.sec.gov/edgar.shtml)
Write a six (6) page paper in which you:
Give your opinion on the corporation's greatest strengths and
most significant
weaknesses. Choose either a strategy OR tactic the corporation

28. should select to take
maximum advantage of its strengths, and the strategy OR tactic
the corporation should
select to fix its most significant weakness. Justify your choices.
Determine the company’s tangible and intangible resources,
core capabilities, and core
competencies.
Choose the two (2) segments of the general environment that
would rank highest in
their influence on the corporation you chose. Assess how these
segments affect the
corporation you chose and the industry in which it operates.
Choose two (2) forces of competition that you estimate are the
most significant for the
corporation you chose. Evaluate how well the company has
addressed these) forces in
the recent past, going back no further than five (5) fiscal years.
With the same two (2) forces in mind, predict what the company
might do to improve its
ability to address these forces in the near future.
Identify what you consider to be the greatest external threat to
this corporation. Discuss
how the corporation should address this threat. Justify your
explanation.
Identify what you consider to be the greatest opportunity
presented to the corporation,
and discuss how the corporation should take advantage of this
opportunity. Justify your
explanation
Use at least three (3) quality references. Note: Wikipedia and
other Websites do not
qualify as academic resources .