2. we make it beautiful.
Schawk Creative Imaging offers a range of creative services dedicated
to creating and enhancing images that tease and please the senses. We
appreciate the visual esthetics of an exquisitely retouched and sensitive
color-corrected image of a beautiful model just as we do the mind-bending
computer-generated composite of an ordinary landscape transformed into an
extraordinary fantasy world.
And because we’re Schawk, we can integrate our creative retouching and CGI
capabilities with any of Schawk’s executional services, including production
and premedia, to bring greater speed, efficiency and consistency to your
brands. this is a distinct benefit of Schawk’s delivery of brand point
management, for clients who are seeking to create compelling and consistent
brand experiences for consumers.
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3. we Set induStry StandardS.
Schawk’s creative retouching skills were first developed in the beauty
category known for having the most demanding visual standards and
the most discerning eyes. today, we do color-critical work across multiple
brand categories and brand touchpoints at home, on the go, at the store
and on the shelf.
From our client service managers to our production teams, Schawk
is versed in the language of art directors, able to quickly interpret
and execute their direction. We are experts not just in the art of color but
the science of color as well. Schawk is a recognized authority in managing
and communicating color standards and expectations to printers to
ensure optimum results on press.
Our processes and technologies ensure that our studios handle complex
assignments efficiently while meeting the highest quality standards,
compressed timelines and fixed budgets. We are able to meet the most
rigorous color matching requirements even when we are asked to match
color on a file created years ago for an image that’s being revived
by a client.
ServiceS benefitS
• Advanced color correction/matching • Artistic excellence
• Sensitive cosmetic retouching • technical mastery
• Realistic digital rendering • Global capacity
• Global color standard development • efficient, streamlined process
• Workflow development • Superior color management
and project management • Deep knowledge in
• Print feasibility testing related technologies
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4. we create magic
Whether it’s computer generated photorealistic images or brief CGI
animation sequences, Schawk’s creative imaging professionals can
help bring your artistic vision to life when photography alone cannot.
We work collaboratively with clients to create captivating images from
imaginative ideas that exist on paper as an inspirational sketch or as
the seed of a big idea in their mind’s eye.
We combine artistic talent, advanced software and technical precision
to create dynamic visual effects and complex composite images
that could never be captured by a camera. We can move mountains,
transform frogs into princes, draw a crowd where there was none and
much more. If you can imagine it, we can bring it memorably to life.
We offer a broad representation of creative styles and extensive
experience working with most major advertising agencies. Our work has
been part of many award-winning campaigns. We are attuned to the
sensibilities and language of art directors, interpreting their direction
ServiceS benefitS
and executing their ideas to the highest technical standards. • CGI (Computer Generated • A large stable of creative talent
Schawk’s creative imaging experts can help elevate and define the visual Imagery) images with agency backgrounds
signature of campaign creative to help break through ad clutter and • CGI animation sequences • Advanced technology that creates
resonate more deeply with consumers. We are also adept at creating greater creative opportunities
brief CGI animation sequences that are typically used as a visual asset • Masterful technical execution skills
in broader commercial projects. • Global processes and capacity
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5. Schawk creative imaging and brand point management: our advantage.
the strength of Schawk’s services is that they reflect the principles of brand point management. Brand point management is the integration of processes across the lifecycle
of a brand – from strategy and creative through execution and print management – to drive agility, quality and consistency in the materials that win consumers’ hearts.
Schawk Creative Imaging is part of this integration. Schawk strategists and creatives know they can depend on our skills to express their vision, and we do our magic with
confidence that Schawk’s premedia and production experts will see our work expertly through to the shopper at home, on the go, in the store and on the shelf. this is Schawk
and this is brand point management.
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